Tag Archives: Self-Publishing

Authors – 7 Tips Why Self-Publishing Is Great

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The publishing industry is shifting… and it’s shifting in your favor. If you’re tired of rejections from publishers, it’s time you looked into self-publishing your book. These tips will help you see some very nice benefits that aren’t available through a traditional publisher.

1. More Products Created From Your Book – Because you retain the rights to your book, you can turn your book into an eBook, an e-course, give away a chapter to entice people to give you their email address, or take your book and expand it into a workbook.

2. Need to Increase Your Income Quickly? – The average royalty on a book through a traditional publisher is about $1.00. The average royalty on a self-published book can be between $6 – $12, depending upon the quantity printed. Turnaround time for a traditional publisher is 8-18 months, while you can have your self-published book in 4-6 weeks.

3. You Have An Instant eBook! – Because you retain the rights to your book, you can also put it on your website as an eBook. It’s already formatted for publishing. Just turn it into a PDF file, upload, and bingo – you’ve got your ebook ready to sell, even before you have the paperback in your hands.

4. Your Book Is Your Business Card – Your book is the beginning of your journey, not the end. You can place throughout your book instructions to go to your website for further products and services.

5. International Sales Available Immediately – All successful authors have a website to help sell their book and other products. This gives you instant access to people worldwide who will buy your book and interact with you instantly through email.

6. You Do All The Marketing Anyway! Traditional publishers do little marketing for their authors, unless they are well-known authors. It’s up to you to do all your marketing anyway. So why not reap all the financial benefits too!

7. You Retain Critical Information On Your Customers – The traditional publisher might be able to get your book into bookstores, but they cannot provide you with the contact information of the buyers. But, if you self-publish, you retain this critical information. You can continue to market new products to them over and over. Ka-Ching!

And if you need to learn how to get your book ready for self-publishing and how to market it to your customers, you can learn more at http://www.FreelanceWriterKathy.com
Kathy Williamson is an author/speaker who helps authors and ministries reach their dreams by providing writing and consulting services to help her clients influence lives through the power of words.

Author: Kathy W.
Article Source: EzineArticles.com
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Cheap And Easy Book Marketing – A Self Publishers Quick Guide

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It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.

Using press releases can be a very effective marketing tool if used properly. Make sure your press release spells out the ‘who, what, where, when, and why.’ Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.

Market your book to your number one market first, and then go after the secondary markets. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Make five telephone calls a day that relate to marketing your book.

If your book solves a problem, focus on this in your marketing. Every day it’s important to focus on a variety of marketing approaches. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Make sure to promote and market your book each and every day, both online and offline.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. With well chosen book marketing and book promotion, online and offline, you will reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Author: Helen Hecker
Article Source: EzineArticles.com
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Birth of A Golf EBook

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I would like to welcome my friend Dennis Krall to my author site. I met Dennis through a Christian Internet Network. Dennis recently published a Golf Ebook. I asked him to share his story with you. I hope you enjoy reading this post from my friend.

I have been an avid golfer since I was 13 years old and have worked hard to improve my game over the years.   I read golf advice and tips from most of the golf magazines and talked with playing companions and other golfers to learn all I could about building a good golf swing.  The internet became a high tech media for lessons and drills to lower my handicap.  The only problem was that many of the tips were complicated and made changes to parts of my game that I did not feel comfortable changing.  I became very selective in the advice that I incorporated into my golf game.  I began to look for advice that made sense to my game and tweaked the parts of my game that needed help without tearing down the rest of my swing, as well as my mental outlook toward golf.  I enjoyed reading about golf advice and was willing to share information with my golfing buddies if they were having problems and were interested in what I found worked for me.

 

I retired from my job as a civil engineer  in 2010 and determined that I wanted to spend time with my grandson and playing golf in addition to my teaching responsibilities at my church.  It was about the same time that my wife and I discovered James L. Paris’ Christian Internet Income web site and discovered that we might be able to turn our hobbies into money making opportunities via the internet.  We quickly started auto content blogs that provided the potential for advertising income.  We also learned to develop websites of our own that we could better control the content and the ads.  This made good sense to us, but we had to start building traffic to our web sites.  We did this through blogging sites that shared our common interests (golf in my case).  I also expanded my reach by writing articles about golf that I posted on my web sites and submitted to Ezinearticles.com.  I enjoyed sharing knowledge that I believed in and that had worked to improve my golf game.  I shared my site with friends and acquaintances on social networks and continued to look for ways to expand my following on the web.

 

In late August, 2011, my wife and I listened to a training session from Jim Paris on writing EBooks.  We decided that it made sense for us to write and publish our own books and advertise them on our web sites.  We found out that we could bypass publishers and use on line EBook stores to publish and advertise our books at no cost to us and without taking large portions of the profits from the sale of the books.  Being an author sounded intriguing but also frightening, but we quickly learned that we had knowledge in our field that people would have an interest in if we could find a way to advertise to a large group of people that shared our interest in the topics we wrote about.  So on October 24, 2012, “Golf Tips and Advice That Work” was published.

 

I want this book to be helpful to new and experienced golfers.  Ii is written to make good common sense and not confuse the golfer as it advises how to correct swing problems.  I have chapters on purchasing the best clubs and golf balls and how to hit specialized trouble shots.  I give tips on mental confidence and how to practice and plan your round.  I have only included tips and drills that have worked for my game and I feel will work for yours.  “Golf Tips and Advice That Work” is about 24 pages long and can be purchased through Amazon for $4.99.  It is also available for loan for a limited time through Amazon’s KDP Select program.

 

My wife and I have been married 34 years and have an interest in Bible study guides and history and hope to publish future EBooks in these areas.   You can find the link to my book at my websites:

http://lefthandedgolf.us

http://hittingthegolfbvall.com

Self-Publishing – Pros and Cons

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Self-publishing is not a topic that requires a definition. If you are already an experienced author and you used such tools for your writing, you know what you are dealing with. You probably have a blog or a website where you showcase your skills.

If you monetize your blog, you are even one of the self-published authors who makes money from his/her work. Many bloggers refuse to display AdSense ads or other such distracting features. They fear that displaying moneymaking widgets lowers the credibility of the blog and their own credibility. If we analyze the Web and the online self-publishing channels we find even more controversial opinions. But no matter how we look at it, self-publishing is more than a trend: it is a way of publicizing content quickly and freely.

The debate begins when the readers start doubting the quality of self-publicized content (particularly when we speak about self-publicized books). Ebooks don’t trigger so many controversies as printed books. The problems appear because of free self-publishing services where no proofreading is ensured and the books come from print without a proper quality check, hence many spelling and grammar errors.

Any professional writer knows that it is human to err, no matter how great the skills. Even academics use proofreaders prior to publishing their essays and treatises. But some young authors are not so careful. Many dream and pray for overnight success. They forget that sudden fame has the same value as a shooting star: it’s pretty as it glows, but soon forgotten. Real success is a marathon, not a sprint.

Considering these facts, should we vote against free self-publishing providers? Not really.

The ones who should care about the quality of their work are the authors. They should understand that “free” is not always the best choice.

For example, many foreign authors choose to write in English, because, let’s face it, the English speaking public segment is broader – hence the chances to make an author known are higher. Some of these authors are confident in their skills (and generally they have no reasons to doubt themselves), but they still choose to hire a proofreader prior to publishing their work.

Others are too confident and they forget that any language has subtleties mastered solely by natives. These “too confident” authors go on publishing their works without proofreading. Sometimes the results are not bad, but in most of the cases the readers will find enough reasons to complain.

The readers don’t really care where the books are coming from. They don’t really want to know who published the book (unless we talk about famous publishing houses or collectible books). But they do have the tendency to blame the printing house if they find spelling and grammar errors.

The readers don’t know that the modern authors tend to skip the proofreading process just to save a few bucks. However, even if your “name” as an author will not have too much to suffer, do you really want to deliver a poor quality book on the shelves of your readers? Do you really want the libraries to store something that later, when you are a famous writer, will come back to you like a boomerang? Think about it!

Michael Russell

Your Independent guide to Publishing [http://publishing-guideto.com/]

Author: Michael Russell
Article Source: EzineArticles.com
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The 10 Commandments of Becoming A Financially Successful Self-Publisher

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1. Publish Ebook First: Start with an ebook (pdf and epub) first. This is the easiest and fastest way to get started. Creating an ebook first will also allow you to get some feed-back from your readers, and make adjustments to your book accordingly. After you get your ebook online and get all the kinks worked out, then add a print-on-demand paperback edition.

2. Stick To Your Niche: Your book should be directly aligned with your market niche. For many self-publishers, success comes from focusing their book, and their marketing, at their particular niche. Part of sticking to your niche is that you must learn about and understand the subject of branding.

3. Design A Great Cover: Spend a lot of time developing and designing a great cover. Design many sample covers for your book. Especially look at books that have a similar topic as your does. If you are not creative, and have the money, pay a professional to do the cover design for you.

4. Perfect the Contents: Spend a lot of time perfecting and editing the contents of your book. Make improvements and corrections even after it is published.

5. Get Testimonials: Make great efforts to get testimonials and endorsements. You must never stop asking other guru’s in your industry and celebrities to write them for you. Keep adding them to your book and to your book’s blog. Convince one of these guru’s or celebrities to write your book’s foreword.

6. Set-up Blog: Set-up a blog to support your book. This is not difficult or expensive. By far the best way to do this is to set up a blog with a big company like WordPress. These blogs are specifically designed to be user friendly. They are also designed to work very well with search engines like Google.

7. Max-Out Third-Party Websites: Max-out your use of every website that lists your book. Many websites, such as Amazon, allow you to add a large amount of information about yourself and your book. Doing this will be like giving your book another website devoted to you and your book. Take advantage of everything Amazon has to offer.

8. Avoid Bookstores: Do not put your book into the bookstores by using a wholesaler or distributor. This step is for much more advance publishers, and self-publishers with big bank accounts. Bookstores sell very few books – especially by self-publishers that are not big-name celebrities.

9. Use All Major Online Retailers: Get your book into every major outlet such as Amazon, Barnes & Noble online, Scribd, etc. – just to mention the major ones. Using services like SmashWords, BookBaby, and Lightning Source, will get you into the big-name ebook outlets. Also, some professional organizations allow their members to list their book in the organization’s catalog.

10. Market, Market, Market: Getting your book online is the easy part. Making your book financially successful is the time-consuming part. But now, because of the internet, it is not difficult. The more effort you put into marketing and promotion, the more financial success your book will have. Even if you are not a business-minded person, you will find that marketing and promotion is a very interesting process.

Joseph C. Kunz, Jr. is an author, publisher, educator, business manager, and entrepreneur. Life-long love affair with books and reading. Very excited about being part of the new media movement. Known for casual, easy-to-read writing style and ability to explain complex topics in an understandable way. “If you are serious about your work you should self-publish. Retain creative control. Retain the profits. Enjoy the satisfaction and status that comes with being published.” Visit Kunz’s website about all aspects of self-publishing at http://www.KunzOnPublishing.com/, for an insider’s guide to becoming a financially successful and happy self-publisher, and sign-up for his free newsletter.

Author: Joseph C Kunz, Jr
Article Source: EzineArticles.com
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