Tag Archives: Book Marketing

Internet Book Marketing-3 Tools That Practically Sell Your Book Themselves

Posted on by

Looking for internet book marketing tools that are practically hands free? Add these three tools to your arsenal and you’ll be certain to sell your book.

Internet Book Marketing Tool # 1 Website Marketing

Possibly the most critical tool for a self published author is your website. A well optimized web site, meaning that people searching for your information can find it quickly and easily via the search engines like Google or Yahoo, means targeted traffic and customers are led directly to your book.

A well written landing page that captures email addresses and sells your information can sell thousands of books. Add a few pages of free content that provide immediate benefit to your reader and credibility to your status as an author and you’re well on your way to becoming a ‘profitable’ self published author.

As a self published author, your website can offer a variety of pages to their visitor including:

o Ezine/newsletter subscription

o Free Articles and/or short stories

o Bio

o Sales page

o Links to stores

o Shopping cart to purchase directly from the website

o List of appearances/promotions

Internet Book Marketing Tool # 2 Ezine Marketing Magic

Ezine marketing is not only a great way to build your opt in list, it is a fantastic tool to sell your book, your information products, and any affiliate products that you choose to endorse. Additionally, it provides you with a constant means of communication to your target market and the ability to provide them with quality information that will benefit their lives. The time saving aspect of this tool is that you don’t have to struggle to come up with content. You’ve already written your book. Pull one or two useful paragraphs from your book, round it out, and you have an ezine article!

In addition to publishing your own ezine you can contribute to other relevant ezines, just make sure that you provide a link back to your own website and product line. You can also purchase inexpensive ad space in relevant ezines to market your book. For example, if your book is a small business book, you can purchase ad space in other small business newsletters and link directly to your website.

Internet Book Marketing Tool # 3 Rave Reviews

Reviews are the proof to others that your book is worth the money it costs. Reviews can be used in your publicity package, in your press release, on your book’s back cover, on your website, and even on your business card. They are a valuable and economic expert marketing tool. Visit our website or click on the following link to learn more about secrets to getting rave reviews.

Internet book marketing doesn’t have to be an all consuming struggle. It’s true that the more time you spend marketing your book, the more you’re going to sell. But why not use a few tried and true marketing tools that drive traffic and sales to your book with little or no work from you?

For Your FREE MP3 (Value $97.00)
‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’
Go To: Write a Book

Bob Burnham Entrepreneur, Consultant and Author of ‘101 Reasons Why You Must Write A Book’

For Information on How to Write and Publish your own book go to Expert Author : http://www.expertauthorpublishing.com
Read More On: Internet Book Marketing

Author: Bob Burnham
Article Source: EzineArticles.com
Retirement plan

How To Publish Books Using Online Sites

Posted on by

Let me ask you a simple question: How you ever thought about publishing your own book using online sites? Whether you have or have not, just take minute to read this short article to educate yourself on the process of online publishing.

A recent research study shows that many different factors determine how a book will be received and what impact it will have on society. What the study shows is that how the book is written, slanted or selected can have a direct impact on the number of sales it achieves. This means that how you write, edit, format and market the book will have a serious effect on how readers will perceive it.

Various publishing methods exist and there is much discussion about which is the best. All agree that writers must carefully choose competent publishers who will help the author achieve their publishing goals. Otherwise the entire process is a waste of time and money. Online websites can now help you publish your book successfully without the pitfalls of traditional publishing.

Lulu.com – Benefits And Advantages

Lulu.com is a website that allows authors to publish books themselves. One of the main advantages is that it allows you to publish as many titles as you’d like in a short period of time. You can also develop digital media and publish eBooks. The benefits to using Lulu are many.

In addition to publishing your works, you can also scan old books and photo albums in order to preserve them.

Once you publish your book on Lulu, you can choose among publishing options to either have it publicly available or only available to those you choose to access it. You also have the option of releasing the book in digital format, print format, or both. If you choose both, your readers can also pick which format they prefer to receive your content in.

Marketing And Selling Your Book

Publishing is about more than just writing, editing, and formatting. There is also marketing to consider, and this step can be quite demanding. If you don’t know how to handle your own book marketing, you could take a major loss on your titles. First time authors who fail at marketing their books often feel discouraged and many give up writing and publishing.

Lulu makes it easier for you to market and sell your book. After your book is published, you can choose groups to market it to. These niche groups have already been established on Lulu, so they give you a built-in audience. This is a great way to collaborate with other authors so that everyone benefits.

More Benefits To Publishing Online

Online sites really help when it comes to self-publishing your books. You can come up with absolutely any kind of book you want and it can be published. The only limit you have is your imagination. You can turn your old recipes or photo albums into published titles available to anyone.

As far as design and layout, they offer their own pre-made templates so that you don’t have to start from scratch. This is another task that most authors find difficult to handle themselves. There are also platforms where you can automatically sell your book once it’s published, such as Amazon.com.

When people are browsing books and they come across yours, they may find it hard to decide whether or not to buy. After all, you’re not an established author. To make the decision easier for them, you can offer the first few pages of your book for them to browse just like in any bookstore. They get a chance to read a little and if your writing pulls them in, they’ll buy.

For authors interested in self-publishing, publishing through online websites is easy and profitable. It’s more than worthwhile!

Want to become a published author?  Discover how one man went from ebook publisher to NY Times Best Seller by scoring $5.8 million in free advertising from the media… visit: How Do I Get Published?. Why are you still reading this?  Click Here Now:  http://www.optpages.com/howdoigetpublished/

Author: Marcus Blalock
Article Source: EzineArticles.com
Coffee and Cancer

Five Things to Consider Before You Self-Publish

Posted on by

It should come as no surprise that the allure of self-publishing has strengthened over the last year. The rise in popularity of digital book readers like the Kindle and Nook have inspired user-friendly publishing platforms for writers who wish to sell compatible eBooks. The simplicity of do-it-yourself print on demand sites allows writers to take charge of formatting and design for their books, and to make them available for sale rather quickly. While it’s true that an author contracted with a traditional publisher has advantages, a number of self-published phenoms have proven they can sell as well as the next New York Times chart-topper.

Bear in mind,however, that self-pub successes like Amanda Hocking and John Locke typically are not the norm. It doesn’t mean you don’t have the potential to sell in the thousands or more if you self-publish, but it’s important to decide if this is right path for you. When you make the commitment to write a book, you have the opportunity to share your voice with readers. Taking on the responsibility of publishing and marketing your work should progress in a way that attracts people to your sales pages. If you have become frustrated by traditional publishing or if you have wanted to strike out on your own, take these points into consideration:

1) How much time will I devote to the process? Self-publishing a novel may be accomplished full-time or part-time – you manage your schedule and put in the necessary hours. The same goes for marketing, too. How will you divide your time among social media, blogging, and making contacts for reviews and events?

2) Who will edit the book? You might think because you have so many years of experience in writing and literature, that you are qualified to self-edit. You may have edited well for others, but when it comes to your own work you risk letting your ego get in the way. You may also become so attached to your manuscript that you let errors slide. It is crucial to employ an editor to work with you to ensure that your work is polished and error-free, that characters remain consistent, and that the story makes sense. Your first book becomes the primary promotional item that sells your next book, so make it count!

3) Who will design the cover? Readers do judge a book by the cover, and often the cover and title are what prompt readers to buy in the first place. If you want to present your book in a professional manner, you need a cover designed by a pro. You may be tempted to cut corners with royalty-free stock photography, but think about the end result if you know little about design. Your book deserves a great cover, so make sure you know where to find it.

4) Who is the target audience? Who will read your book – men, women, teenagers? If your book is non-fiction, is there a certain market that would be more interested — music lovers, people from a specific geographic area, people of a certain faith or creed? How you market the book depends upon the demographics of your intended readership, so know your audience.

5) How will I sell the book? You probably have the plans in motion to distribute through Amazon.com and other retailers, but what else do you have planned? Will you sell through your website or social profiles? Do you have leads for book signings and book events?

If you are new to the publishing world and feel intimidated by the growing to-do list of a self-published author, here’s one thing to keep in mind: even if you are published traditionally through a house like St. Martin’s or Harlequin, you are expected to pull your own weight. Some decisions, like cover art and editing, may be handled for you, but unless you are the house’s mega-star, you will discover that you must schedule your blog tours and book signings, and order your promotional items. Moreover, you must write the next book.

Is self-publishing right for you? Only you can make that decision, but if you decide to do it be prepared!

Kathryn Lively is a freelance writer specializing in articles on self-publishing services and book editing services for indie authors.

Author: Kathryn Lively
Article Source: EzineArticles.com
iPad games

Book Marketing – 3 Secrets Of Successful Information Marketers

Posted on by

Information marketing is the number one way to make huge profits from your book. Here are three book marketing secrets from the most successful information marketers today.

Book Marketing Secret # 1 Give it away for free

If you give it away for free, they will come. Or they will at least exchange their email address for your free information. Once you have their email address, you can contact them to make product announcements, promote affiliate products or simply say hello.

Additionally, by giving away quality free information, you’re letting prospective customers know that you are a reliable source of quality information. It gives you credibility and it enables your customers to know that you are a trustworthy source.

You can provide small bits of free information in a variety of ways. If you’re pursuing a career in information marketing then you can use free articles and reports on your niche topic as a way to enhance your credibility.

Book Marketing Secret # 2 Stress the benefits

If you want to sell your book, you must sell the benefits that people will receive by reading it. The most well written and interesting book won’t sell a single copy if there isn’t an expressed benefit to be gained by reading it. Maybe the benefit is as simple as the fact that after you read it, you’ll be smarter. That’s still a benefit and a desire by many.

Stress the benefits by first listing them in your book’s title. A book titled “Organic Gardening” isn’t nearly as compelling as “How to Grow Your Own Organic Garden and Lengthen Your Life by Ten Years.”

Read Let Them Judge Your Book By Its Cover to learn the four simple steps that will get your book noticed. Hint, the first one is the title.

Book Marketing Secret # 3 Create a product line

Creating other products that support your book is the best way to make money, and to sell more books.. Your book is the proof that you are an expert. The other information products that are made from your book are where the big dollars are made.

Once you have your book completed, you easily have two more products for your product line–an e-book and an audio book. The content is there, you’ve already done the hard part. All you need to do now is produce the other versions.

Following is a list of Products you can sell and produce from your book. The list is only limited by your imagination:

1. Audio

2. Video

3. Newsletter

4. Special reports

5. Teleseminar

6. Coaching

7. Consulting

8. Seminars, Conference & Boot camps

9. Online courses

10. ECourse

The list goes on and on, I actually list more than 20 possibilities in my book “101 Reasons Why You Must Write A Book. How To Make A 6 Figure Income By Writing & Publishing Your Own Book” When you create a product line, each new product can in fact market your book via a link, a reference, a full page ad in the back of your seminar workbook, etc…

Book marketing can be an extremely lucrative career. If you follow these three secrets and use them to market your book, you will be on your way to profound profits and the financial success that you desire.

For Your FREE MP3 (Value $97.00)
‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’
Go To: Write a Book

Bob Burnham Entrepreneur, Consultant and Author of ‘101 Reasons Why You Must Write A Book’

For Information on How to Write and Publish your own book go to Expert Author : http://www.expertauthorpublishing.com
Read More On: Book Marketing

Author: Bob Burnham
Article Source: EzineArticles.com
Credit card currency-exchange fees

Self Publishing 101 – How to Write a Book Marketing Plan

Posted on by

I’m sure you’re not too surprised to find out that your work as a self published author doesn’t stop when the presses finally start -actually, some of the most important work you’ll do to make your book sell STARTS now (if not a bit earlier…)

How often have you heard other self published authors lament their lack of sales? All too often, I’m sure – and all too often, good planning and a smart strategy could have changed those stories

A sound and sensible marketing plan for your book is just as important as the writing, design, and publication itself – no matter how wonderful your book might be, it won’t sell itself… and it’s highly unlikely for a new author (and even many well seasoned ones) that your book is going to jump off bookstore shelves without some help. Remember, in most bookstores, it has about 8,000 other competitors right next to it!

Your marketing plan should be built to identify the revenue streams you expect to attack. This document should be an outline on how you will achieve your income or sales goals, and it should identify in detail the market you see and how you will reach your sales goals.

Building a marketing plan.

You all know a book won’t sell itself? Right? Surprisingly, many authors DON’T understand this fact until too late – and they are disappointed with their sales performance. Every book needs some sort of marketing plan – something that sets your expectations and creates achievable goals that you can attack in an orderly fashion.

But – how do you create a marketing plan for your book? There is a ton of great freeware, even more that you can spend lots of money on, that all help you create a marketing plan for selling your book. But – before you go to the exciting effort of spending time and money on downloading software, open up your trusty word processor and follow me…

Who will buy your book?

The secret to sales success is to target your marketing as directly as possible to your potential reader – and have it be someone who is reachable.

“Everyone will want to read my book!” Sorry, but that doesn’t work. Even the absolute best selling books – that sell 2 or 3 million copies in a year – only penetrate to about 3% of the reading population. Sales success for your book will be driven by defining a very clear picture of who is interested in your book.

They must be identifiable: Make a list! Which groups would be interested in your book? Why? Who is next? Why should the need or want your book? (remember this – someone is more likely to buy something they NEED before something they WANT)

What is your definition of success for your book? What is your GOAL?

Some authors write for themselves and their faimilies only – they don’t dream of their books as bestsellers in the marketplace. Some authors write for a very specific personal need to tell their story. Some have unique insight into very specific topics. Many have dreams of seeing their book in the front of Borders or Barnes & Noble. Each author is different, but you MUST decide what your real definition of success happens to be. We don’t want to pursue a goal that may not be what you actually feel is important.

Marketing & publicity is a long-term, consistent and concerted effort – it never ever happens overnight, even though it may seem to for some people.

Create a reasonable timeline and budget

All of us have finite amounts of time, energy, and money. Marketing can eat up all three very quickly, leaving you alone, exhausted, and broke. The game is to pace yourself and resources so that you can keep the effort moving along. This is where your planning in Chapter Three works it magic – without looking at the “big picture,” most of us would never know how much of our precious resources should be devoted to each aspect of the game. Organization and prioritizing are the most important part of the process – and you may find yourself returning to and rewriting sections of your plan.

That’s it – the building of a book marketing plan in a nutshell if you will. Let us know if we can answer any questions, and thanks for reading

As always – if you like this information (and found it helpful) please feel free to post it on your site, put it in a blog, toss it in your newsletter, or in general spread it around. Please just give us credit here at www.dogearpublishing.net.

May you have success in your creative efforts!

Ray Robinson is a partner in Dog Ear Publishing http://www.dogearpublishing.net a self publishing services company specializing in delivering “high touch” services to the author community. His company provides a full range of services to authors, from editorial to page layout to marketing and fulfillment. Visit the web site for a complete discussion on marketing your book.

Author: Ray Robinson
Article Source: EzineArticles.com
US State tax list