Information marketing is the number one way to make huge profits from your book. Here are three book marketing secrets from the most successful information marketers today.
Book Marketing Secret # 1 Give it away for free
If you give it away for free, they will come. Or they will at least exchange their email address for your free information. Once you have their email address, you can contact them to make product announcements, promote affiliate products or simply say hello.
Additionally, by giving away quality free information, you’re letting prospective customers know that you are a reliable source of quality information. It gives you credibility and it enables your customers to know that you are a trustworthy source.
You can provide small bits of free information in a variety of ways. If you’re pursuing a career in information marketing then you can use free articles and reports on your niche topic as a way to enhance your credibility.
Book Marketing Secret # 2 Stress the benefits
If you want to sell your book, you must sell the benefits that people will receive by reading it. The most well written and interesting book won’t sell a single copy if there isn’t an expressed benefit to be gained by reading it. Maybe the benefit is as simple as the fact that after you read it, you’ll be smarter. That’s still a benefit and a desire by many.
Stress the benefits by first listing them in your book’s title. A book titled “Organic Gardening” isn’t nearly as compelling as “How to Grow Your Own Organic Garden and Lengthen Your Life by Ten Years.”
Read Let Them Judge Your Book By Its Cover to learn the four simple steps that will get your book noticed. Hint, the first one is the title.
Book Marketing Secret # 3 Create a product line
Creating other products that support your book is the best way to make money, and to sell more books.. Your book is the proof that you are an expert. The other information products that are made from your book are where the big dollars are made.
Once you have your book completed, you easily have two more products for your product line–an e-book and an audio book. The content is there, you’ve already done the hard part. All you need to do now is produce the other versions.
Following is a list of Products you can sell and produce from your book. The list is only limited by your imagination:
4. Special reports
8. Seminars, Conference & Boot camps
9. Online courses
The list goes on and on, I actually list more than 20 possibilities in my book “101 Reasons Why You Must Write A Book. How To Make A 6 Figure Income By Writing & Publishing Your Own Book” When you create a product line, each new product can in fact market your book via a link, a reference, a full page ad in the back of your seminar workbook, etc…
Book marketing can be an extremely lucrative career. If you follow these three secrets and use them to market your book, you will be on your way to profound profits and the financial success that you desire.
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Bob Burnham Entrepreneur, Consultant and Author of 101 Reasons Why You Must Write A Book