Category Archives: Book Marketing

*The succeeding article is about Cost efficient book marketing, Book Marketing Strategies, Inexpensive marketing techniques, Economical book marketing and many other useful tips about book marketing.

A recession-proof marketing strategy is characterized by the sustainability of the book marketing plan through these uncertain recession times and well into economic growth and betterment in the near future. The marketing strategy is not so much affected with the cumulative displacements of the predominantly difficult economic situation, as much as it adapts efficiently and functionally through it.

In simple terms, the marketing strategy should be clear, feasible and practical. Take a hint: a recession-proof book marketing strategy is something that is long lasting, something that will transcend the ongoing recession. Thus, a good book marketing strategy also makes the book publicist work smarter, not more.

Here are some recession-safe book marketing activities that are guaranteed to spare you from lots of promotional troubles caused by the far reaching consequences of the ongoing recession:

Market the book’s value rather than its price. In a time of economic recession, consumer spending behavior becomes prioritized and rather selective. For this, convince your readers why they should care at all in being engaged with your product, and for this purpose, you have to be an effective marketer without sounding too commercial.

Value your customers as you do prospects. No favoritism here, treat them equally because you are about to establish a crucial mass readership that you can rely, and who may just purchase your succeeding works as well.

Maintain an effective yet inexpensive web presence. The Internet provides authors and publicists with plenty of cost saving marketing tools that are just as effective as offline book marketing campaigns. The online marketing techniques include advertising at free ad listing sites, blogging to genre relevant sites, registering at social networking sites, requesting and arranging for virtual book tours, uploading book “video-mercials” to video sharing sites, and sending online media releases.

Write and submit online articles with free reprint rights on a topic that is book genre relevant. This inexpensive marketing tool builds up, slowly but surely, an author’s credibility and expertise of the given subject matter. It also provides the author with a web marketing presence that both online researchers and book readers will appreciate.

Market your books to non-traditional sources to get closer to your target readers. Do a research on companies, clubs, associations, organizations, foundations and/or similar groups that are book genre specific and see if there is a gold mine somewhere for marketing. It is recession safe because you don’t have to spend a great deal of money promoting; what matters is for you to show to them the many benefits they will gain by purchasing your book.

Send emails with book excerpts to your relatives, friends, acquaintances, school alumni, and neighbors who have email addresses. Never underestimate the power of email to generate word-of-mouth marketing-even from among those whom you are already familiar with. From a marketing context, they are your “loyal audience”. Follow it up by asking them to please send related emails to people they know who could also be interested in your book. You see, building a marketing pyramid-but without the fraud-can start in this precise manner.

Consign your book to relevant local shopkeepers and retailers. For a minimal consignment fee, your book is prominently displayed and instantly recognized. So you have a book about pet care? Your local pet shop is just around the corner. Have an illustrated book about flower varieties? The local florist may be more than willing to accommodate for a shelf display, a perfect compliment indeed for your book.

Promote your book to school libraries. Regardless of your book genre, you can actually market to local or state level libraries, if you are able to determine which schools are regularly updating their catalogues with new book purchases and acquisitions. If there is favorable action to your proposal, offer a reciprocal arrangement for the book acquisition, like volunteering for free book reading sessions and creative writing discussions.

Be consistent with your marketing plan. To save precious time, money and effort, study what works for your book subject; know your target market well by determining what’s important to them and what influences them to make a purchase. Learn the success factors of fellow authors and analyze the recessional marketing trends to establish a well researched marketing plan. Decide early on whether your manuscript is promising enough for publishing houses to consider or you would rather self publish. Also, don’t do social networking publicity online unless you’re really motivated to do it. Don’t do marketing stuff just because you think you’re supposed to; you might end up wasting hard earned money and resources in this manner.

Learn more about the dynamics of economical book marketing, inexpensive marketing techniques, book marketing strategies and many other useful tips about online book marketing.

Author: Jake Olvido
Article Source: EzineArticles.com
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Writing your own eBook can be a difficult task. But the process doesn’t end with simply writing your eBook. Until you have published your eBook you really don’t have anything except a finished manuscript.

So how do you turn that finished manuscript into a real eBook?

The process of turning that finished manuscript into a real eBook is called publishing. Publishing is the process of taking a written, edited, polished manuscript and putting it into the hands of the customer — the reader. It consists basically of four task sets, design of the finished product, formatting of the finished product, publishing and marketing. Note that the task set of publishing is only a sub-set of the overall publishing process.

This differs somewhat from traditional publishing. In traditional publishing the publishing task set is really the task of printing. Once printed the books still need to be distributed to the sales outlets. With electronic publishing, of course, these two tasks are combined into a single task set consisting of creating a website or posting to book seller’s sites and so on.

Publishing can be done in three ways. The first is to sell the rights to your book to a publishing company. The publishing company takes the finished manuscript and handles the publishing process. However, in real life, most publishers do no more than is mandatory to market their books. The author therefore needs to plan and perform most of the marketing of the eBook themselves.

The second method is to use a vanity press. This is a press which does the publishing process up to distribution for a fee. The author is expected to distribute and market the eBook or book.

The final technique is simply to self-publish. That is the author takes and performs (or outsources) all the tasks in the publishing process. With traditional books, until the arrival of on-demand printing this was beyond the capability of most authors. However, eBooks are easy to publish and therefore this has been the traditional method of publishing.

Here is a basic checklist for self-publishing your eBook:

1. Your manuscript is finished and edited.

2. You have selected the size of your eBook

3. You’ have selected an interior template

4. You have selected a cover design template

5. You have obtained an ISBN

6. You have reformatted your manuscript to the template

7. You have added the front matter

8. You have added the back matter (if any)

9. You have converted the interior to pdf.

10. You have converted the interior to any other format needed.

10. You have written the back cover copy

11. You have written the front cover copy

12. You have completed the design of the covers

13. You have created the product cover views.

14. You have reviewed the markets and identified any changes.

15. You have developed a marketing plan.

16. You have submitted to external markets.

17. You have developed a website (if appropriate).

18. You have uploaded all materials to your website.

19. You have created a PayPal account.

20. You have launched your marketing plan.

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Author: Glen Ford
Article Source: EzineArticles.com
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Electronic books are a dream come true for those who aspire to be authors and publish titles of their own. Before, getting your work published can be a very torturous process, in which you have no assurance that your book will actually see print. Now just about anyone can publish an e-book, which is considered a great alternative to traditional book publishing.

Self-publishing has its own set of advantages. The internet has made it very easy for an individual to publish his work. There is no need to look for a book agent and publisher. Your work will not be rejected in the classic sense, unlike the old days when you will receive rejection slips in the mail. With ebook self publish, even aspiring writers can produce a book and print it for the world to see. No need to be an established writer in order to have your output published.

Another advantage of e-books is that they are cheaper to produce compared to traditional books. The author gets total control of the writing, publishing and distribution process, from start to finish. There are no editors to contend with (unless you decide to hire one to proofread your work), no publishers to adjust to. You get to decide the cover design, the number of prints to be made and how the books will be marketed. You can choose from different formats and you can have your books published in either EXE, PDF or HTML. As for compiling the books, there are loads of software products available for this purpose.

The process of writing and self-publishing an e-book is fairly simple. First, you have to think of a really great subject which will interest readers. This is not as easy as it sounds. A lot of aspiring authors have a hard time looking for their niche when it comes to writing their books. Always remember that when it comes to e-books, niche is everything. You should write for a topic that people would be interested in and at the same time, has fewer competitors. Picking up a very popular topic means you have to compete with thousands of other writers who are selling the same subject.

The second step in ebook self publish is the writing itself. If you can write competitively, then you can do this yourself. If you are not that confident of your abilities, you can ask help from another writer who is competitive enough to write on your subject matter. Some people hire writers to ghost-write for them and naturally you have to shell out money for talent fees. It is much cheaper to do the actual writing yourself. You can just hire an editor if you want someone to check your work for spelling and grammar.

The third step is to convert your e-book into your preferred format. The most popular format today is PDF, which is recommended for smaller files. It is very easy to get a PDF program and have your file converted. For larger book files, you are better off using programs such as Book Generator.

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Author: Abdul Rahim
Article Source: EzineArticles.com
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While there has traditionally been a stigma attached to self-publishing, for some writers the option to self-publish has many advantages.

Advantage 1: Self-publishing allows you to make a much larger profit on each book sold. If you already have a channel to sell your books, self-publishing can make the writing/publishing process more profitable than having your book traditionally published. Writers who frequently speak at conferences, for example, might benefit more from self-publishing than from using a publisher.

Advantage 2: Self-publishing gives you complete control over your editorial and design. If you want to use your book to brand either yourself or your company, you can use your cover in ways a traditional publisher would probably not consider. You can be much more free with plugs to your own products and services in a self-published and not be concerned that they’ll be edited out.

Advantage 3: Self-publishing allows you to set the timeline. If your book is related to a current or upcoming event, you can push your schedule to ensure that you have printed copies of your book on-hand when that event happens. A publishing house has its own schedule that doesn’t necessarily coincide with yours. It will likely take much longer to see your book in print than if you self-publish.

Advantage 4: When you self-publish, you retain all copyrights. If your printed book doesn’t sell the way you expected, or if you really want to re-purpose it as a video or ebook, with a traditional publisher you are stuck. Your contract likely prohibits you from using your content in any way without them. As a self-publisher, you can create ebooks, articles for your website, videos, or booklets from your book’s content without contractual repercussions.

Of course, being a self-publisher also has its hardships. You need at least some initial financial outlay to self-publish a professional looking book, and if the book fails to sell, there is no one to blame but yourself.

However, for the adventurous, sales-minded writer, self-publishing may be the best of all possible worlds.

Wendy Woudstra has been writing about publishing and book marketing for more than a decade. Learn more about book promotion at her website, http://PublishingCentral.com

Author: Wendy Woudstra
Article Source: EzineArticles.com
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