Category Archives: Book Marketing

Why write an eBook?

You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.

Yet, you want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?) You want to market Online at a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds!

In order to finish your eBook fast and start selling ebooks online, you need to first look at where you are now; second, where you want to be; and then you’ll know how to get to your finish line. Where are you now?

You have the idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be for the next year. Focus on one great idea, then add others you know will work.

You have your eBook well on its way, but aren’t finished. You need advice on how to get it done, what’s needed to publish (not much!), and how to distribute it.

Who Should Write an eBook?

– If you are ready to invest a little to reap a great deal.
– If you are a business person who want to serve a wider community
– If you have a unique message you want to share with the world
– If are willing to write, publish yourself, and sell 2 years ahead of traditional publishing
– If you want to create active, lifelong streams of income
– If you want to promote yourself, service or products

How to get there.

Build and Sell your eBook at the same time…

Every part of your book can be a sales tool. When you include the essential “Seven Hot-Selling Points” before you write chapter one, you’ll sell more books than you ever dreamed of!

1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience’s picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.

2. Write a sizzling book title including benefits. You have 8 seconds to hook your potential buyer. While an eBook cover doesn’t need fancy graphics you will want to create one that can be printed both in color and black and white. It must be easy to see and read. Your title and cover should compel your audience to buy.

3. Write a thirty-sixty second “tell and sell.” You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and the audience. This billboard needs a sound bite to grab attention. “Write, Finish, and Publish your eBook Fast to Pull Online Sales” shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.

Add a sound bite to the above “tell and sell” something like this: Compare your book to someone who is famous. One client’s title “Passion at Any Age” used the sound bite “this book is the ‘Artist’s Way’ for seniors.

4. Write your sales letter before you write your book. Think about your potential buyer. What are his resistances? His problems or challenges? Be sure you address these. Your sales letter used to promote your book either by email or on your Web site needs to give the benefits your potential buyers want and need. Include compelling ad copy, features, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot.

5. Write your eBook’s introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.

6. Create a table of contents. Each chapter should have a title, preferably a catchy one. If your reader can’t understand the chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called “Why Write an eBook?” I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as the expert, products sell easily online, buyers are more targeted and hence you create more profit.

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts’ testimonials will help promote your eBook Online.

Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing–compelling, easy to read, organized, and enjoyable. Your book can sell to thousands, even hundreds of thousands when you design it correctly.

Need free help writing a book? Want the tools and skills necessary to start your book now to promote your business and brand yourself?

Author: Judy Cullins
Article Source: EzineArticles.com
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You have a product like an Ebook that you want to self publish on Kindle, as you know, nothing will sell without traffic. Websites and products need to be seen and being seen is often the hardest part of any on line venture. So how can you drive traffic to your website or product?

Here we shall cover a few great methods of getting those all important ‘eyes’ on your products.

Social Media

Social Media is one of the most used ways today to generate traffic to a website; all the top blogging sites use Twitter and Facebook. There are many great ways to use these two sites to create a buzz for your product. And the great thing with these is that they are interactive, so you can talk to your potential customers.

Facebook Pages

One of the best ways of using Facebook is to set up a dedicated Fan Page for the book and invite your friends and family to it asking them to share your page, this could start to increase the page likes. This is good as it could have a viral affect with people suggesting their friends to like the page too. You could put on there in the form of notes along with an image a couple of chapters or extracts. Make the page inviting by adding a landing page and maybe get someone from Fiverr.com to do some graphics for your book to use as images on the page. The books introduction or first chapter should be pre-loaded for people to read when they come to the page then maybe over a couple of weeks add another chapter, then reduce it down a little by adding extracts of a chapter with a call to action like ‘To read the rest of this exciting book please go to…’ and direct them to your Kindle store. You could do this on your website and just use a Facebook page to create a buzz about your book then direct them to read extracts or chapters on your website before sending them onto Kindle.

Facebook Shop

There is also a great free ecommerce app where you can sell your downloadable and physical book directly inside your Facebook page. It is called Ecwid. We have it on our page for you to take a look at. You could also use Facebook ads to direct people to your blog site or Facebook page. Sending people outside of Facebook is more expensive than sending them to a Facebook page so the advice is to send them to a Facebook page then send them to a website/ blog site later.

Twitter

Twitter is the same, you build up a large collection of followers who love to read books covering your style of writing then post Tweets with a short message saying a chapter/extract has been posted on your Facebook page/blog site. Many companies now use these two Social Networks to create a buzz about their products which then goes viral and creates an increase in traffic.

Videos

Turning chapters or extracts into video and placing them onto YouTube is also another great way of getting people to see your book, again they can be directed to your site, Facebook page or directly to your book on Kindle. There are other video sites to share to and not just YouTube. Create short PowerPoint slides with some wording and imagery on them then read extracts of your book into a microphone creating a short audio book. For videos over 5 minutes you will need to invest in some screen capture software like Camtasia by Techsmith or for a series of short videos you could use Techsmith’s free version called Jing, there is also a great free online video service by the Twitter people called Screenr.

Podcasts Audio Books

Once you have recorded your videos they can be used again by turning the audio into a Podcast or audio book which can be sold in many places such as iTunes and Amazon or shared on sites like Podbean.com. If you have professional screen capture software you will no doubt be able to separate the visual from the audio and convert straight to MP.3 ready to upload to your Podcast sites. If you haven’t got access to that kind of software then not to worry, all is not lost. There are Websites where you can place the URL of your YouTube video into their search bar and it will search for the video, rip the audio from it then allow you to down load it for free as an MP.3 straight to your computer ready to upload to your chosen sites. Just like the other methods here, you can then verbally direct people to where you want them to go to get the rest of the book or audio book. ListenToYouTube.com is a great place to start.

PDF Sharing

There are many free Ebook and PDF share sites where you can upload your books for everyone to read and share, you could write a revised short version or simply convert a couple of chapters and excerpts into a small PDF and upload for free again with a ‘To read the rest of this book please go to…’ They can be sent to either Kindle or your website. Scribd.com is one such site. A Google search will give you a great list of places to start.

Article Marketing

Writing short articles around 500 to 800 words long based on the topic then shared with article directories is also a well-used traffic and branding method. The articles could get shared around the web giving your site much needed backlinks (helps with getting your site higher up the search rankings) and points potential traffic to your site and gets yours and your books name known. EzineArticles.com is the best known article directory. Again a Google search will give you a list of great article directories.

Satellite Sites

Another traffic method is to create satellite sites, these are free webpages that have similar content to that which is on your site and directs the readers back to where you want to send them. Satellite sites are pages in places like Squidoo, Hubzpages and Google’s Blogger. Make sure that you do not just duplicate the content from your site, change it up a bit otherwise some of these sites will not allow it to be published and it could also harm your Google ranking.

Authors Blog

A little trick that a successful self-publisher once did which got him a ton of traffic was he wrote an article about a sportsman from his favourite team, he used a specific keyword which put his article into the top search results in Google. The article had nothing to do directly with the book but resulted in a lot of traffic from people searching on that keyword and topic; they visited the site, read his article then looked around his site to see what else he had written. So your books dedicated site could have an ‘Authors thoughts of the week’ style blog designed for the sole purpose of traffic generation. This could cover anything and everything, as long as you plan your article making sure it has good long tail keywords written into it and is based on very hot topics of the moment. Your rants alone could get you a great following!

Press Release

Consider having a Press Release, this is a powerful trick often used by big companies but can be costly. You write a descriptive article about your product then pay a company like PRWeb who will blast your article out to the four corners of the internet. Your article can be picked up and put onto other peoples websites like article marketing but on steroids creating backlinks and potentially a lot of traffic.

Paid Advertising

Finally the main and final tip is if you can afford to spend some money and have advertising done such as Google Adwords and banner ads made to direct your target market to your site. This is a science in itself and can be costly if done bad. Facebook does have a better advertising system that allows you to target people who might like your product as opposed to Google’s which is based on what people search for. If you set an ad in Google on the keyword ‘science fiction’ and a lot of people did a search for ‘science fiction’ they would see your add and possibly click on it, but science fiction covers a lot of sub genres and a huge amount of people who clicked on your ad (you will pay for that click or per thousand impressions) might find that you are not offering what they are looking for, this would cost you a lot of wasted money. It can be an expensive learning curve. However, be warned, the normal cost of a Kindle Ebook could easily be the same price you pay for a couple of ‘clicks’ and if they do not buy it is wasted money.

Self publishing like any other online money making venture requires advice and for more tips and advice on Internet Marketing of any kind please visit and ask one of my minios any questions you have at http://www.TimsMinions.com

Author: Tim M Lowe
Article Source: EzineArticles.com
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With more than 500,000 ebooks sold, self-published mystery, thriller & horror novelist JA Konrath is a huge writing/publishing success by anyone’s standards.

The loudest and most controversial voice in self-publishing, Konrath has had his share of detractors over the years, but for every one of his detractors, he has several hundreds of fans who respect his advice and hang on to his every word.

Love him or hate him, Jay’s advice is sound. What’s more, I doubt that many who argue his logic have sold as many books as Konrath has.

I had the privilege of speaking with Konrath a few days ago. In the following Q&A, we talk writing and publishing, and he reveals a little about the man behind the books and blog.

TELL US ABOUT YOUR LATEST NOVEL “STIRRED.”

It’s a fun idea. What if Patterson’s hero, Alex Cross, chased after Harris’s bad guy, Hannibal Lector?

That’s what Blake Crouch and I did. I took my hero from seven novels, and he took his serial killer villain from three novels, and we pitted them against each other.

HOW LONG DID IT TAKE YOU AND YOUR CO-WRITER (BLAKE CROUCH) TO WRITE STIRRED, FROM THE FIRST DRAFT TO THE FINAL?

We’ve been working on it for six months. It’s a long book, over 100,000 words, but it is packed with action, humor, and suspense.

WHICH OF YOUR TITLES HAS ENJOYED THE MOST SALES? AND WHY DO YOU THINK IT’S YOUR TOP SELLER?

TRAPPED by my pen name, Jack Kilborn, is my bestselling title, with over 90,000 sold. I have no idea why. I just keep writing the best books I can, and luckily some readers connect with them.

HOW MANY HOURS PER WEEK WOULD YOU SAY YOU SPEND WORKING?

If I’m on a deadline, I can work 60 hours. If I’m between projects, maybe 25 to 40.

HOW MUCH OF THIS IS SPENT ON ACTUAL WRITING?

About half, unless I’m on a deadline. Then all.

DO YOU HAVE A DAILY PAGE GOAL? DAILY WORD GOAL?

Nope. I write when I can, and when I have to.

IS THERE ANY PART OF THE WRITING PROCESS THAT FRUSTRATES YOU?

Proofreading. I get cross-eyed when I’ve stared at the same finished manuscript for the millionth time, trying to spot errors.

WHAT PART OF THE WRITING PROCESS DO YOU LIKE THE MOST?

The writing part. I get to do what I love and get paid for it. How lucky is that?

YOU’VE SAID THAT THERE’S A CERTAIN AMOUNT OF LUCK INVOLVED WHEN IT COMES TO SALES SUCCESS. PLEASE EXPLAIN.

All we can do is write the best books we can, and market them as best we can. The rest is out of our hands. Sometimes books sell like hotcakes. Sometimes they don’t. That’s the luck I’m talking about.

We live in an era when media is omnipresent. Everywhere you look there is entertainment, often for free.

Luck plays a factor in any success, whether it is music, film, TV, games, videos, or ebooks. Just keep at it until you get lucky.

WHERE DO YOU THINK MOST NEW WRITERS GO WRONG WITH MARKETING/PROMOTING THEMSELVES? (WELL, ASIDE FROM NOT DOING IT ENOUGH, IF AT ALL?)

1. Social media is a dremel tool, not a hatchet. Use if delicately.

2. Don’t pay for advertising. It doesn’t work.

3. It isn’t about what you’re selling. It’s about what you’re offering. Your goal is to find people who are looking for your kinds of books, not pushing books on those who don’t care.

4. Never do anything that doesn’t work on you.

DO YOU HAVE A FAVORITE QUOTE?

Fate is a future you didn’t work hard enough to change.

ANY ADVICE YOU’D LIKE TO LEAVE TO ASPIRING NOVELISTS?

Be deliberate.

ASPIRING SELF-PUBLISHERS?

Never give up.

Jennifer Minar-Jaynes is the author of NEVER SMILE AT STRANGERS ( http://www.neversmileatstrangers.com ). She writes at http://www.WritersBreak.com.

Author: Jennifer Minar-Jaynes
Article Source: EzineArticles.com
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Book marketing is the most important aspect to becoming a rich and successful author. You could have a great book but if you don’t know how to market your book you might not even sell a hundred copies.

On the other hand you can have a not so good book and become a best selling author if you know how to market your book. Now I must tell you that you should have a well written book but it just is not near as important as you being able to promote and sell your book.

A poorly written well marketed book will outsell a well written book that has no marketing. That’s the facts folks but learning to market your book can be easier than you think.

Following are 4 Secrets to Success for Book Marketing:

1. Establish a website. As an author you should have your own website. Even if you have one for your business you should still have a separate author’s site. Your site should include information the media needs to cover your story so it must act as an online press kit.

2. Press release. Once your book is ready you must send out a press release. Just the fact your book is new makes it newsworthy but you should still write a press release with a newsworthy angle that will captivate a reporter to want to cover your story.

3. Email marketing campaign. An easy and popular way to generate book sales is to implement an email marketing campaign. Contact your peers and ask if they will participate in the launch of your book. A well run email campaign has been known to produce many an Amazon best seller

4. Amazon.com. Amazon.com has been a real kick start for many new self published authors. They allow you to add a detailed book description and also have a ‘Search Inside This Book’ program. Check out their Advantage and Associates program to see which one fits you best.

Your book marketing is only limited by your imagination so learn everything you can to market your book and have fun.

For Your FREE MP3 (Value $97.00)
‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’
Go To: Book Marketing

Bob Burnham Entrepreneur, Consultant and Author of ‘101 Reasons Why You Must Write A Book’

For Information on How to Write and Publish your own book go to Expert Author : http://www.expertauthorpublishing.com
Read More On: How To Write A Book

Author: Bob Burnham
Article Source: EzineArticles.com
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