Category Archives: Book Marketing

Posts about Book Marketing and Selling Books

Self Publishing Hardcover Books Made Easy

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This article looks at the possibilities for self publishing hardcover books.

In traditional publishing, it is next to impossible to get a contract to publish a hardback book, unless you are a well known, high sales, best seller, blockbuster author, which most people simply are NOT. The good news for an author who really wants a hard back book published is that there are a lot of options these days. The area of self publishing has changed the publishing world forever, and that is great news for authors.

The main economic difference between self publishing and traditional publishing is that in self publishing, the author bears the cost of the printing process. While that might seem, to some, to be a bad thing, it is also important to bear in mind that the author also has near total control over the printing process, the choices of paper, print type, binding, book jacket (and the design thereof), promotion and marketing, and almost every other area of the production process. For an author who wants to publish her or his book in a very certain way, this is an unheard of level of control.

Self publishing hardcover books, is, naturally, more expensive than the other self publishing options (such as paper back books, ebooks, print on demand books, books on CD and so on), but that is expected; hard cover books are simply far more expensive than other books, no matter what the print production method.

There are still a lot of options available to one who wants a hard cover book printed. There are publishing houses who can and will produce a relatively low cost bound book (with or without a book jacket) and there are those who will produce a fine quality collector level volume from the best materials with hand crafted workmanship. The difference is, of course, price, and that is a decision that the author can make after comparing all the available options.

Not so very many years ago, an author would have had to have traveled to New YorK City to meet with the publishing houses who handle this sort of work. Now, however, an author can simply search the ‘Net, contact the many possible publishers, submit manuscripts, make design and binding decisions, approve mark ups, and oversee the entire process without ever leaving his or her desk.

The publishers web sites are typically clear and easy to understand, with good photos of samples of their work, easy to follow instructions and guides, and a plethora of suggestions and tips to make the process easier for the author. Self publishing hardcover books is a reality.

Get to know the process and decisions in self publishing books at a good price at http://www.selfpublishinginc.com.

Author: Louis Zhang
Article Source: EzineArticles.com
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Book Marketing – 3 Secrets Of Successful Information Marketers

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Information marketing is the number one way to make huge profits from your book. Here are three book marketing secrets from the most successful information marketers today.

Book Marketing Secret # 1 Give it away for free

If you give it away for free, they will come. Or they will at least exchange their email address for your free information. Once you have their email address, you can contact them to make product announcements, promote affiliate products or simply say hello.

Additionally, by giving away quality free information, you’re letting prospective customers know that you are a reliable source of quality information. It gives you credibility and it enables your customers to know that you are a trustworthy source.

You can provide small bits of free information in a variety of ways. If you’re pursuing a career in information marketing then you can use free articles and reports on your niche topic as a way to enhance your credibility.

Book Marketing Secret # 2 Stress the benefits

If you want to sell your book, you must sell the benefits that people will receive by reading it. The most well written and interesting book won’t sell a single copy if there isn’t an expressed benefit to be gained by reading it. Maybe the benefit is as simple as the fact that after you read it, you’ll be smarter. That’s still a benefit and a desire by many.

Stress the benefits by first listing them in your book’s title. A book titled “Organic Gardening” isn’t nearly as compelling as “How to Grow Your Own Organic Garden and Lengthen Your Life by Ten Years.”

Read Let Them Judge Your Book By Its Cover to learn the four simple steps that will get your book noticed. Hint, the first one is the title.

Book Marketing Secret # 3 Create a product line

Creating other products that support your book is the best way to make money, and to sell more books.. Your book is the proof that you are an expert. The other information products that are made from your book are where the big dollars are made.

Once you have your book completed, you easily have two more products for your product line–an e-book and an audio book. The content is there, you’ve already done the hard part. All you need to do now is produce the other versions.

Following is a list of Products you can sell and produce from your book. The list is only limited by your imagination:

1. Audio

2. Video

3. Newsletter

4. Special reports

5. Teleseminar

6. Coaching

7. Consulting

8. Seminars, Conference & Boot camps

9. Online courses

10. ECourse

The list goes on and on, I actually list more than 20 possibilities in my book “101 Reasons Why You Must Write A Book. How To Make A 6 Figure Income By Writing & Publishing Your Own Book” When you create a product line, each new product can in fact market your book via a link, a reference, a full page ad in the back of your seminar workbook, etc…

Book marketing can be an extremely lucrative career. If you follow these three secrets and use them to market your book, you will be on your way to profound profits and the financial success that you desire.

For Your FREE MP3 (Value $97.00)
‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’
Go To: Write a Book

Bob Burnham Entrepreneur, Consultant and Author of ‘101 Reasons Why You Must Write A Book’

For Information on How to Write and Publish your own book go to Expert Author : http://www.expertauthorpublishing.com
Read More On: Book Marketing

Author: Bob Burnham
Article Source: EzineArticles.com
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Book to Ebook Conversion – What You Should Know

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Book to eBook conversion is the process of taking printed books and converting them to eBooks. As eBooks continue to grow in popularity, there is an increasing need to transfer older books from physical to digital form.

Books are very important for a person’s growth because they contain knowledge and information about many factors of life. Books can also be useful for removing a person’s stress, especially if he or she has a hectic job.

Many people have busy schedules. As a result, their time to read and enjoy books is greatly diminished. With eBooks, people have an opportunity to enjoy reading while they are on the go without having to carry a big bag full of physical books.

Ever since eBooks were introduced to the world, anyone can get easily copies of books they want to read and re-read. How is this possible? First, eBooks are in an electronic format. This means they can be downloaded and uploaded through cyberspace. Second, there are many eBook websites offering rich collections of reading material waiting to be downloaded. Even better, there are many free eBooks available on the Internet.

Many people believe that eBooks will never capture the feeling of reading a real book. These people enjoy leafing through the pages of their physical books rather than dabbling with controls in electronic readers and desktop computers. Nevertheless, even some of the biggest fans of printed books are turning to the convenience of eBooks. In addition, eBooks are typically priced lower than their paperback and hardbound counterparts.

The appearance of eBooks has encouraged many people to showcase their writing skills to the world. There are multiple websites that allow aspiring writers to publish their eBooks to the world. People can share their knowledge and expertise with others. The most common eBooks include topics relating to technical skills and self-development. Other popular categories of eBooks include books about gambling and personal investing.

An eBook writer has to submit his or her written works in specific eBook formats. That is when the book to eBook conversion process comes into play.

Books can be converted into eBooks in several ways. If the book is already in an electronic file format, then software programs can be used for the conversion process. If the book is in physical form, then it first has to be converted to an electronic file. This involves scanning the printed book. This is a slow, tedious process, although it can be increased if the book is taken apart and the pages are fed through the scanner’s paper feeder.

There are several eBook software conversion programs. Some of the software programs are free while others have to be purchased. It is a tricky process, however, to convert books to eBooks correctly. If an author or publisher wants the formatting of their eBook to look just like the printed version, or if they want to add rich multi-media content to their eBook, then considerable technical skills may be required. As a result, it is best to call on the services of a professional company for book to eBook conversion.

An experienced eBook conversion company will have the skills necessary to convert books to eBooks for any reading device on the market. They will be able to enhance your eBooks with audio, video and interactive content. They can make your eBook into an exciting sensory experience for the reader.

When looking for a company for your eBook conversion needs, make sure they have the skills necessary to do a good job for you. In particular, ask them about their experience with book to eBook conversion.

Get a free quote for book to eBook conversion from a professional, experienced book to eBook conversion company.

Author: Becky Logan
Article Source: EzineArticles.com
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How to Sell Kindle Books and Be a Self Publisher

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If you are reading this article, then you must want to know how to sell kindle books. Reading e-books on kindle is one of latest ways of reading e-books. Kindle is an Amazon’s product that allows readers to keep their favorite stuff with them wherever they go. As life is getting more and more depended on World Wide Web; the internet is becoming the sole and foremost requirement for every need. People are more and more serious to be self publisher and sell their e-books on kindle. Here, in this piece of writing we would discuss how to sell kindle books.

To start with digital publishing, the very first thing you would need is to sign up with Amazon Digital text platform account. It is a must. If you are without this platform, it would be impossible to sell kindle books. Like in real world, we need proper platform for everything we do. Similarly, we will need a platform when we are to sell our ebooks online. If you’re wondering and wandering about how to sell kindle books you must start with a proper platform.

For selling kindle books, the most suitable and the best platform is Amazon. As a fact, kindle is the product of Amazon. Amazon’s text editors are fully compatible with kindle. It assures high definition contrast and best quality of text with crystal clear editing to the readers for giving them best reading and full pleasure of reading their top picks. Without this proper platform it is worthless to work on other aspects of selling kindle books.

After choosing the right and most compatible platform, the next thing required is the quality of what you’re writing and what you’re selling. Many people don’t understand the significance of quality when talking about online and web content. This is definitely a very wrong perception. Even though you’re writing for web, quality of what you’re writing does matter more than anything else.

After quality, comes the proper publishing. Publishing in the proper way is a must to do when you’re on the task of selling kindle books. Without proper publishing, readers will not be able to reach on your book. So, it is logical; how they would buy it when they cannot reach it. Publish you’re e-book in a way that it is easy to reach for everyone. Making money by selling kindle books is easy when proper care is taken about all necessary things. Consulting Amazon’s official guide to know how to sell kindle books is a good idea as well.

If you want to sell kindle books, then get your guide here:
http://AutopilotEbook.com

Author: BJ Min
Article Source: EzineArticles.com
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Self Publishing a Book – 3 Reasons You Should!

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“What is self publishing a book?”, I can really hear you ask. Well we all know the good old adage that we can only run after we have learned to walk, so I will tell you what self publishing a book is all about, before we even attempt to write one.

Self publishing a book is simply the publishing of books by the author, rather than established third party publishers or vanity presses. Yep! Now this is something to amaze our friends and family with our new found knowledge (yeah right… not really). I am now sure you just can’t wait to learn what the 3 reasons you should start self publishing a book are… hang on a few moments…drum roll…here they are…

1. Self Publishing is easy.

Yes! It is so easy these days that anyone (I mean that literally) with a computer and internet access can write and publish a book in as little as 7 days. Surprised? Stay with me, it even gets better. You can create your own book online and sell it for whatever price you want without having to do any handling or shipping. This idea is spreading fast and people are now waking up to this new business opportunity. Remember any idea for a book if well researched will sell.

2. Self Publishing may lead to a Traditional Publishing deal.

We shouldn’t dismiss the fact that the traditional publishing industry has been around for decades and they still exert a lot of influence over the publishing industry. Too many book proposals have been rejected because these publishers just don’t have the time for people like you and me. But if you succeed as a self publisher they will be swarming around you like bees enticing you with big money contracts to take your online book to the high streets. What is in it for them? You are already a bestseller, they want your next 5 books… Are you still with me?

3. Self Publishing can make you rich.

Everyone is an expert at something. What are you good at? What have been doing for the past 5 to 10 years that will be of interest to people. If you can package your knowledge in an easy to digest format you will have a basis for an ebook. You can write about what you do professionally, your hobbies and about the things you do at home that makes you unique or your world view on things. Imagine the possibilities.

Well there we have it, if you are still wondering what expertise you have to start self publishing a book then take a look at what you do everyday and if you still don’t think you can write one then help is at hand visit www.firststreetmedia.net/WriteandPublishYourOwnBook.aspx [http://firststreetmedia.net/WriteandPublishYourOwnBook.aspx] on how to do this.

Author: Nii Tagoe
Article Source: EzineArticles.com
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