Monthly Archives: July 2012

Book Marketing – How to Publish a Book That Your Audience Wants to Buy

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Authors often get extremely frustrated with they receive scores of rejection letters. It’s not uncommon to get 50, 100 or even several hundred rejections before a book proposal gets accepted. Many best-selling books had to battle to see the light of day.

Along the way, authors sometimes wonder, “Should I give up on this book? Or should I self-publish and sell the book myself?”

The question really isn’t, “When should I self-publish?” Instead, you can ask, “Can I create a book that readers will be eager to buy? Will my book have the ingredients that lead to 5-star reviews? And do I have a marketing plan as well as a good editor?”

(1) Review your rejections. Do you get rejections with no explanation? Or are you getting responses that give you insight into what is going on?

If you are not getting comments, consider attending a writers’ conference, where you can meet editors and agents. Of course they won’t read your book but they will give you tips about topics and trends.

Trends often are based solely on the publishers’ beliefs about what makes a book sell. Twenty years ago, the rule was, “Cats sell books. Dogs don’t.” Today we seem to be seeing a reverse. Books about dogs are talking the lead.

(2) Plan your marketing campaign, whether or not you self- publish.

These days even a “big” publisher will offer you limited funds for marketing. You have to find ways to market yourself, even if you get a limited live book tour.

Therefore, before finishing your book, write out a marketing plan. When you write a nonfiction book, you need this plan as part of your proposal. Therefore, you can begin to create your own book marketing campaign before you finish the book.

In fact, you will write a stronger, more marketable book when you write your game plan before you write the actual book. Once the book is written, your marketing materials will be restricted to what you have completed. You cannot promise more than you deliver. You cannot change the chapter headings to be more inviting.

(3) Write a few marketing materials for your book.

Write the sales letter, emphasizing features and benefits, for your nonfiction self-help book. Write the blurb for novels and memoirs. Write imaginary reviews that you would like to see in the online bookstores.

Many authors spend huge sums on packaging and design. They hire editors to make sure they write in simple, clear language. However, the ultimate challenge for your book is appealing to a target audience.

A critical component of book marketing involves getting online book reviews. When you begin with a good book, you will have no trouble getting reviews from experienced, qualified reviewers.. if you apply just a few easy strategies. For more tips on making sure your book is marketable and will attract positive reviews, Dr. Cathy Goodwin, a prolific reviewer and published author, has written a guide to increase your odds of getting reviews. Download your FREE tips to getting online book reviews.
http://www.BookMarketingWeb.com

Author: Cathy Goodwin, Ph.D.
Article Source: EzineArticles.com
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Social Media Tips – 4 Top Tactics For Increasing Contacts and Online Influence

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Are you a small business with desires of growing big quickly? Using simple social media tips, techniques and strategies you can do it with relative ease. Here is an example of one of my small business coaching clients who followed some easy to follow practical advice I shared with them:

With a daily advertising budget of less than $5, you can grow your site to:

1. 29,000 members, then to over 46,000 members within a matter of a few months using a combination of Search Engine Optimization (SEO),

2. Starting a LinkedIn group (currently has over 3,000 members)

3. Twitter announcements of leads (2,000 followers and growing),

4. A corporate blog.

Using these simple approaches, anyone can do it. However, it takes persistence on a daily basis. By following these steps you will see your revenue increase matching or exceeding your growth in membership. Not only that, but in the process you will quickly become known in your industry as an invaluable source of leads as well as being incredibly inexpensive.

In addition to these strategies, your business can be as easy as a pure B2B Web 2.0 endeavor in that all of your content is supplied by your members. Lots of your projects may come from issuing agencies and organizations, but the vast majority will come from your members that are participating in your exchange program. This social gathering of content will keep your site fresh and exceptionally active as more and more members join on a daily basis.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.

Do you want to learn more about Social Media?

If so, read about and download my brand new free industry research white paper Social Media: A Primer [http://drdavehaleonline.com/blog/new-social-media-research-white-paper/]

Are you searching for the secrets to building a big online subscriber list fast using social networks? If so, check out my site for more free information at [http://drdavehaleonline.com/blog/social-network-traffic-tactics/]

Dr. Dave Hale, specializes in the integration of Web 2.0 strategies into corporate marketing and HR management systems.

Author: David Hale
Article Source: EzineArticles.com
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Social Media Tips For Beginners – Part 1

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Social media tips can be used by beginners very profitably and you can start your business with a company presence or profile on different, but suitable, social networking sites. There has been and will be a huge swing towards blogs and other free distribution platforms. There is an increasing trend towards getting every-day news and entertainment from bookmarked blogs or daily feeds straight to their inbox. There has been an increase in the trend in marketing techniques being used to engage customers and prospects.

There are many ways to increase your new media network. Latest new technologies are coming up every day to improve the working of these sites and it will also help to improve your business.

The new methods that are gaining popularity in using social media for improving business are:

  • The explosion of eBooks
  • Use the market strategy based on a blog, LinkedIn, Twitter and Facebook
  • Video marketing is becoming a top online marketing tool
  • Mobile marketing will stake its claim as the medium for all social marketing sites

There is an increase in attracting new customers from social media outlets, like blogs and forums. These are more in number as compared to print and radio advertising programs. Building relationships by listening and getting back to customers is a key factor that divides average businesses from the grand ones. Nowadays, new media sites and tools are becoming one comprehensive collection and there are all types of sites and tools for each and every business. A With this in mind, a company’s social media management system should have one platform from where all the sources can be managed.

If you are out to attract prospective customers, you owe it to yourself and the financial future of your business to learn everything you can about social media.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer [http://drdavehaleonline.com/blog/new-social-media-research-white-paper/]

Are you searching for the secrets to building a big online subscriber list fast using social networks? If so, check out my site for more free information at [http://drdavehaleonline.com/blog/social-network-traffic-tactics/]

Dr. Dave Hale, The Internet Marketing Professor, specializes in the integration of Web 2.0 strategies into corporate marketing and HR management systems.

Author: David Hale
Article Source: EzineArticles.com
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Become A Published Author – How To Write and Publish More Books By Writing Every Day

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Writers write. That’s what I learned from a friend of mine who wanted to write back in the 1980’s. He always carried a notebook and a pen with him anywhere he went, and when someone would ask him what he was doing when he took it out to make some notes, he would answer them with those two words. I guess that had an impact on me, because now I do the exact same thing. And, as for my friend, he has gone on to write many things, including two non-fiction books, a mystery novel, and a screenplay. When he heard that I had become an author, he sent me a thoughtful card and a gift to commemorate the occasion.

If you want to write, you must start writing every single day. In 2007 I challenged myself to write one hundred articles during the following one hundred days. The first few days of this challenge were brutal, but once I got into the habit of writing it was wonderful. I believe it took about a month for this to happen, so if you are willing to spend an hour each day for the next thirty days, you, too, can become a writer.

Once I made the decision to publish books on a variety of topics, I went from writing an article each day, which is about four hundred words, to writing about one thousand words each day. These are typically sections of the book I am currently working on, but this may also include short articles to be submitted to the directories, blog posts, short reports, and eBooks. Everything I write will be eventually repurposed into another format, so it’s almost as though as get two or three times the value of everything I am writing about. You can do the same exact thing to increase your writing productivity.

Make the decision to incorporate writing into your daily life and business. Choose topics that you will be able to write about easily, making it more fun to do. Then get serious about writing and publishing so that you will soon become an author and an expert in your field. Remember that the word author comes from the word authority, so this can be an amazing way to change your life forever.

You will find that opportunities will present themselves in a way you never could have imagined, once you take the step to becoming a published author.

Remember that the reason to start an Internet business with your writing is to give you the time and financial freedom to live the life you choose. Download a free teleseminar on building your online business by visiting Get Started Writing Online to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.

Author: Connie Ragen Green
Article Source: EzineArticles.com
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Your Book Marketing Plan – Who Should You Be Promoting Your Book to?

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A written book marketing plan is an essential tool in effectively promoting your book. One of the first priorities in developing a marketing plan is to define your target audiences. Your audience may be wider than you think. Your marketing plan should include strategies for reaching several different target audiences, including:

1. Readers – These are people who buy the book to read. This is the most obvious category and it includes your primary audience (the “ideal customer” that the book was specifically written for) as well as secondary audiences who have an interest in your topic.

2. Purchasers – Many book buyers purchase books for other people. For example, people buy books as gifts, parents and grandparents purchase books for children, and women buy men’s health books. Companies and organizations buy books to give away to their customers, members and prospects. Who would be likely to purchase your book for someone else, and how can you reach those folks?

3. Influencers – Don’t overlook the importance of people who communicate with your target customers and can let them know about your book. This includes bloggers, other writers in your genre, journalists, book reviewers, and other experts in your field.

In online marketing, the influencers may be the most important category of all. Think about how much you can multiply your book promotion efforts when other people spread the word to their own readers and customers.

Other people who cater to your target customers can promote you and your book in several ways, including blog posts, links to your website or blog, Twittering, newsletter articles, and media sharing tools like Digg and StumbleUpon. It’s important to develop relationships with these influencers, as part of your book marketing plan.

Traditional and online media are also important influencers. You can reach them through traditional publicity efforts as well as online press releases and article distribution. Be sure your book marketing plan includes strategies for promoting your book to all of these important target audiences.

Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer’s Guide series, http://www.SavvyBookMarketer.com. For more book marketing tips, follow @BookMarketer on Twitter and get your free Top Book Marketing Tips ebook at http://www.BookMarketingMaven.com.

Author: Dana Lynn Smith
Article Source: EzineArticles.com
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