Book Marketing – How to Publish a Book That Your Audience Wants to Buy

Authors often get extremely frustrated with they receive scores of rejection letters. It’s not uncommon to get 50, 100 or even several hundred rejections before a book proposal gets accepted. Many best-selling books had to battle to see the light of day.

Along the way, authors sometimes wonder, “Should I give up on this book? Or should I self-publish and sell the book myself?”

The question really isn’t, “When should I self-publish?” Instead, you can ask, “Can I create a book that readers will be eager to buy? Will my book have the ingredients that lead to 5-star reviews? And do I have a marketing plan as well as a good editor?”

(1) Review your rejections. Do you get rejections with no explanation? Or are you getting responses that give you insight into what is going on?

If you are not getting comments, consider attending a writers’ conference, where you can meet editors and agents. Of course they won’t read your book but they will give you tips about topics and trends.

Trends often are based solely on the publishers’ beliefs about what makes a book sell. Twenty years ago, the rule was, “Cats sell books. Dogs don’t.” Today we seem to be seeing a reverse. Books about dogs are talking the lead.

(2) Plan your marketing campaign, whether or not you self- publish.

These days even a “big” publisher will offer you limited funds for marketing. You have to find ways to market yourself, even if you get a limited live book tour.

Therefore, before finishing your book, write out a marketing plan. When you write a nonfiction book, you need this plan as part of your proposal. Therefore, you can begin to create your own book marketing campaign before you finish the book.

In fact, you will write a stronger, more marketable book when you write your game plan before you write the actual book. Once the book is written, your marketing materials will be restricted to what you have completed. You cannot promise more than you deliver. You cannot change the chapter headings to be more inviting.

(3) Write a few marketing materials for your book.

Write the sales letter, emphasizing features and benefits, for your nonfiction self-help book. Write the blurb for novels and memoirs. Write imaginary reviews that you would like to see in the online bookstores.

Many authors spend huge sums on packaging and design. They hire editors to make sure they write in simple, clear language. However, the ultimate challenge for your book is appealing to a target audience.

A critical component of book marketing involves getting online book reviews. When you begin with a good book, you will have no trouble getting reviews from experienced, qualified reviewers.. if you apply just a few easy strategies. For more tips on making sure your book is marketable and will attract positive reviews, Dr. Cathy Goodwin, a prolific reviewer and published author, has written a guide to increase your odds of getting reviews. Download your FREE tips to getting online book reviews.

Author: Cathy Goodwin, Ph.D.
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Deborah H. Bateman is a Christian Author, Blogger and Website Designer. She is the Founder of Christian Daily Resources a Christian online ministry dedicated to "Sharing God's Word". Deborah is the author of more than thirty books in the Daily Bible Reading Series and one book about self-publishing called: Self-Publishing Simplified: How to Publish a Book on Kindle. She shares Daily Bible Reading lessons here on her blog at Her website: Christian Daily Resources is at She shares a Daily Bible Verse on her blog Bible Verse Tweet at Deborah has a family favorite recipe blog called Recipe for Life at She invites you to check them out and subscribe to the ones you like.