Monthly Archives: March 2012

20 Economical Book Marketing Techniques

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*The succeeding article is about Marketing Self Published Books, Profitable Book Marketing, Book Marketing Strategies, and many other useful tips about online book marketing.

Whether you are an upstart author or a self published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with your new-found markets.

Study carefully your expected demographic market’s spending behavior and changing lifestyle habits, given these trying times, and then find effective ways and methods that they may be convinced and persuaded in buying your book. Also, compare the effectiveness of your book marketing plan with the competition of the same genre, and consider relevant marketing factors such as the pricing of the book, the common qualities of the bestselling authors, the present market demand for the genre, and the strengths and weaknesses of the competition.

Try choosing or combining any of these effective book marketing techniques so that you will not only save on your book marketing investment but will become an efficient “author-preneur” as well:

1. Conduct book signing campaigns at local/statewide bookstores, book fairs, and literary conventions, which lets you market for free or for a very minimal registration fee.

2. Strategically schedule the announcement of your new book or continuing publicity with a relevant national news event, a new blockbuster movie, or a trade fair.

3. Write articles on topics of current interest and correlate it with the beneficial features and advice found in your book, then submit at free PR websites.

4. Participate in various online authors’ or genre-specific blog sites. This is one tried-and-tested avenue for the so-called “viral marketing” to flourish because in manifesting your thoughts and perspectives to thousands of online bloggers, you make them appreciate your knowledge and expertise on a particular subject matter of interest, which is related to the book you are writing. In this manner, you are actually and indirectly promoting your book with your interesting ideas shared online.

5. Publish actual portions or excerpts of your book together with a concise feature article that can be distributed in high visitor web portals and article data bases on the Internet.

6. Deal with a reliable print-on-demand publisher that offers complete and extensive distribution services.

7. Consider more promising, diversified literary text formatting options for your works like having a full text version of your book stored in pdf format, having an e-book version of your writing, and having downloadable versions of your book to Internet-capable handheld computer owners.

8. Participate often in writers’ conventions, writing guild conferences and symposia and the like. You could gain crucial, practical inputs from seasoned authors who will give you effective marketing advice that may not be found elsewhere.

9. Have yourself available as a public forum/special events speaker in the field or area of your expertise. You may not actually sell books, but may issue author cards for the program participants who may be your future book buyers.

10. Consider listing your book on online classified ads websites.

11. Send e-mails to your friends and reader fans of scanned excerpts of your book with a matching explanatory note.

12. Place an ad in social networking sites that allow the marketing of your books/latest work for free or for a discounted fee.

13. Be a proactive author like giving complimentary copies of your book to celebrities and well-known resource persons, sending opinion articles for newspapers, and getting actively involved in community projects and charitable events.

14. Contact genre experts, independent book critics, and well known book review companies for favorable endorsement comments,

15. Send PR’s to newspapers in your city or state for the purpose of being featured and getting book reviews.

16. Find local or state area radio stations and television stations that actually feature programs about writers, literature, or books then try to find out if you can send a PR of your book or better still, get a radio or television interview.

17. Make your own creative video presentation of your book and upload it to video-sharing websites.

18. Be your own book broadcaster. Make a podcast-able audio presentation of your book. This marketing option is ideal for authors of language and speech books, business and economics books, and even of the fiction genre.

19. Find author marketing websites that offer free ad listings of your book. This is the Internet version of the conventional bulletin board display.

20. Find book marketing services providers that offer bundled marketing programs at a discounted rate. Compare prices according to your book marketing needs, the kind of services that you prefer, the quality of the services offered, and the limits of your marketing budget.

Learn more about the dynamics of marketing self published books, Press release campaign, book marketing strategies, and many other useful tips about online book marketing. Visit http://www.bookwhirl.com for more info.

Author: Jake Olvido
Article Source: EzineArticles.com
The economics of product pricing

How An Online Writer Can Easily Self-publish Their Way To A Fortune

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Online writing is really self-publishing made easier and potentially much more lucrative with much less cost and investment to be made. But what is self-publishing and what does it have to do with online writing?

Self-publishing is older than America and through the centuries great fortunes have been made by folks who opted to privately produce and market their own writing. Yet all the amazing stories of great success in the past pale when compared to what has happened online already and what is to happen in the days, months and years to come.

The World Wide Web was really made for self-publishing in more ways than one. For example, in the offline days a self-publisher would have to raise hundreds and sometimes thousands of dollars to produce their book or special report for sale. Then they would need to look for more money to advertise and market their information aggressively in newspapers and opportunity magazines. Finally they would have to ship their information out, usually using the postal service (snail mail).

If Joe Karbo (the greatest self-publisher of all time) were alive today, he would quickly become a billionaire many times over by going online. Today the self-publisher uses blogs to avail their information at a cost of virtually zero. Then there are numerous effective advertising and marketing tools online, including the very blog itself that can be used to market the self-published information. Self-published special reports can be instantly emailed to clients. Not to mention the fact that the self-publishers market is now enormous covering virtually every corner of the globe.

Who Was This Self-publisher Joe Karbo?

Joe Karbo was on the brink of personal bankruptcy when he self-published his classic, Lazy Man’s Way to Riches in 1973. Using his amazing knowledge of human behavior, he created tiny ads to advertise his self-published book available via mail order. His ads remained the same for years and later he graduated to bigger ads in newspapers and magazines from coast to coast.

By the time Karbo died at the age of 55, he was a millionaire many times over and his place in the self-publishing hall of fame was guaranteed. His techniques are still used by mail order self-publishers the world over, many of whom have successfully moved their operations online.

The arrival of the World Wide Web has not changed human nature and this is the reason why Karbo’s techniques and way of thinking have transferred so well to the Internet.

The Huge Advantages Of Online Self-publishing

While it is true that the rules of the game are a little different for the online self-publisher, the truth is that things have never been better. In the old days, the offline publisher had only one source of revenue that came from selling copies of his self-published information. The online self-publisher can still charge for copies of his special report, newsletter or ebook but he or she now has other amazing sources of revenue. They can post ads like Google Adsense ads, not to mention the dizzying choices of high earning affiliate programs he can sign-up for.

What all this means is that an online writer who understands that they are self-publishers capable of making serious money from the information they provide in their blog, email newsletter or special report, will have a distinct advantage. To take advantage of an opportunity, you need to “see” it first.

Let us take a closer look at the various self-publishing opportunities available online for writers.

Blog Power Works Wonders For The Self-publisher

Blogs or web logs as they were originally called is a self-publishers dream come true. The most profitable way to use a blog is to use it to promote a website or product available online.

Christopher Kyalo earns a living writing online. To read the rest of this article visit his blog at http://100grandonlinewriters.blogspot.com. His free email course on making money from online writing can be obtained by sending a blank email to writertips@freeautobot.com. He can be reached at strongwallafrica at yahoo.com

Author: Christopher Kyalo
Article Source: EzineArticles.com
Made to order

Self Publish Online – Publishing Your Novel Online is a Fast Way to Start Earning Money As a Writer

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These days it is becoming easier and easier to be a published writer. Assuming you have completed your book, you may be interested to know you can self publish online and get your novel seen by many people.

In the past, many of these so-called self-publishing companies were really a waste of your money, but not so much anymore. In fact, there are quite a few very reputable companies that will allow you to publish your book online and in fact they invite you to do so. And with eBooks becoming so popular these days because of all the e-book readers like Kindle, you can make a tidy profit on every sale, much more than ever before.

The fact is that online publishers have much less overhead than a print publishing house and it is a much easier and faster process. It is because of this that it has become so much simpler to self publish your novel or work of nonfiction online.

Gone are the days of searching high and low for an agent only to be rejected time and again. Who knows if those agents ever even read your novel. It was often a waiting game and then a bunch of rejection slips. Not fun at all and not very helpful for your confidence either. You could have had an amazing book but it wasn’t getting out there to be read by anyone.

These days, because of the great success of online publishers, more and more are arriving on the scene every day. This is good news for the writer because it allows you to shop around for the best deal.

One thing to remember though is you still need to have a quality piece of work. Don’t think that just because you are going to be publishing online that you can just throw any old thing out there. You’ll also want to be sure to have a great title that will catch people’s attention.

So, if you do not wish to have the major headache of locating a literary agent, killing tons of trees printing out your book to send it hither and yon all over the place, and waiting sometimes years to see your book to its final end (published and on the bookshelves), do consider the idea that it is easier than ever before to self publish online. Now is certainly a great time to look into this further and start earning money right away.

Did you know you can quickly and easily get your first novel written using Book Writing Software?

Need additional information on writing and publishing your first novel? Self Publish Online

Author: Anabelle J Paisley
Article Source: EzineArticles.com
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Abridging Books Into eBooks

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For people who are authors of books and have perhaps self published previously it might be a good idea to turn your book into an eBook. If your book is a nonfiction book it may be possible to break the chapters down and perhaps elaborate on some of the subjects and 2-3 E-books from that one work. It does not make sense to take a book which you may have produced that perhaps sold less than 10,000 copies since you self published it and then not turn it into something that can be seen by many more people.

If you break down the subjects properly into the books you may be able to get quite a few more people reading your book and you can charge a very low price. The lower the price the more people who will afford it can buy it and eBooks cost very little to produce.

There are many successful online eBook writers and authors and you can go to Lulu.com and see all the eBooks there available to all online Internet buyers. What do you have to lose? And why would you allow such information that you spent so much time and hard work and effort in producing go to waste. Isn’t it time that you made a second edition anyway and this might be a way. Think of this in 2006 and maybe you might find success in the eBook business.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is an online writer in retirement.

Author: Lance Winslow
Article Source: EzineArticles.com
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How to Publish Your Informational Book, Part 3 – Self Publishing

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In previous installments of this series, I described the four basic methods of publishing your information book – Traditional Publishing, Self-Publishing, Print-on-Demand, and eBook – and wrote at length about the pros and cons of Traditional Publishing. In this article we’ll look in depth at the next method: Self-Publishing.

Self-Publishing is a topic that is near and dear to my heart, because that is the method I chose more than eight years ago when I published my first fiction book. It required a steep learning curve, but became profitable quickly, and in fact, I have since self-published five more books, all of which sold well and continue to sell well.

Here’s what you need to know:

Self-Publishing essentially means that you take on the role of publisher as well as author. And with this new role comes a long list of new tasks, and a whole new set of people that you need to interact with. You are responsible for supervising the book printing, the cover, the layout and artwork, the paperwork for procuring an ISBN number (the number that’s required to create the bar code, so that your book can be sold in retail stores and online), shipping, storage, distribution, and more.

It can be a pretty daunting list.

So why in the world would someone want to take on all that responsibility? Because the list of positives is even longer. Here are a few of the main benefits to Self-Publishing:

1. Guaranteed Publication – 99% of all manuscripts submitted to editors and publishers are rejected. Unless your subject has instant mass appeal, your chances for publishing your informational book are even higher. Instead of trying to please some faceless editor or publisher, why not let the buying public determine if you have a winner or not?

2. Speed – If you want to get a book out quickly, or if you are dealing with time sensitive material, then self-publishing is the way to go. Unlike traditional publishing processes which can take a year or more to complete, a self-published book can go from completed manuscript to physical book in as little as 30 days.

3. Control – Self-Publishing gives you the ability to create your perfect vision exactly as you see it. Cover art, subject matter, tone and feel… it’s all up to you, and no one can overrule your decision. When you work with a traditional publisher, it is a constant negotiation, and the author rarely wins.

4. Money – Samuel Johnson once said, “No man but a blockhead ever wrote, but for money.” If the purpose of your book is to bring in cash, than self-publishing may be your best option. The reason is simple: since you are your own publisher, you get to keep all the money. For example, if I print a book for $2.23, and sell it for $10, the difference – $7.77 – is mine to keep. Contrast that with traditional publishing, where royalties can often measured in pennies.

When I released my first self-published children’s adventure, I generated more profit in the first few months than other authors I know generated in years. And I did it not because I sold more books, but rather because I made far more profit on each book that I did sell.

Self-Publishing is not for everyone. It takes an entrepreneurial mindset and a love of learning new things beyond just authoring a book. Yet, in many cases, it can be the fastest, more profitable way to get your book to market.

Understanding all of your publishing options certainly brings you one step closer to a successful book. But nothing happens until you can interest people in buying it. So what should you do next? What can you do to entice people to try your book? These are exactly the questions I’ve spent the last 10 years researching, and you can find out the answers by visiting me at http://www.FictionSecrets.com. Download a 30-page report and receive a 5-day eCourse covering this subject.

Kevin Franz is a successful fiction author and online marketer. For more than twenty years he has made his living putting words to paper, and he has helped thousands create their first written works. He is currently showing internet marketers how to incorporate the techniques of great fiction into their online sales efforts. You can find the details on his blog – http://www.kevinfranz.wordpress.com.

Author: Kevin Franz
Article Source: EzineArticles.com
Electric pressure cooker generations