One of the distinguishing factors between highly successful businesses and those that are simply afloat in the marketplace is whether or not they have included a social element in their business model. If you want your business to be truly successful then you’ve got to come down from the ivory tower and mingle with the groundlings. Today’s social media tools such as Google Buzz and Twitter enable companies to establish a comprehensive business experience for their customers. And the greater the degree of interaction, the more you’ll fortify your business against changing market trends and stiffening competition. Think of it in terms of building a bunker around your business-each element that you incorporate into your business which supports a more inclusive experience for your customers adds another brick to your bunker, creating a bust-proof business. Read through these money making social media tips to see how you can achieve lucrative longevity for your business.

Create Interaction

The more people get involved with something, the stronger their beliefs will be regarding that particular subject. Think of it this way: Are you more likely to spend money on something you are barely acquainted with or on something that you are highly involved with? Your prospects are much likelier to reach for their wallets when they’ve been actively involved in something. With so much competition on the Web these days, you really need to establish a much stronger connection with your audience in order to make it clear that you are the one that they can truly trust and that spending money with you is the best option.

What’s a great way to create interaction using social media tools? Pique your audience’s attention with a quick post (Buzz or Tweet) regarding a very unique topic that relates to your industry or area of business. But don’t stop there! Actively ask them for their feedback, comments and opinions. People love the ability to have a platform for their thoughts and opinions and they’ll appreciate the opportunity that you provide.

Grease the Wheels

And while your topics should be interesting enough to encourage a good deal of interaction on their own, some people may not feel that it’s worth their time to contribute. But since every person who contacts you or comments on your posts equals a golden nugget of a lead for you to follow up with and market to, it’s important that you don’t simply give up on them. Provide incentives for people to get involved with your social media microcosm. Offer free gifts that will encourage involvement. “I don’t have enough money in my budget to do that!” Nonsense! You can always whip up a quick e-book that provides valuable information regarding your industry (just be sure that it doesn’t include content that is overpowered by sales speak-keep it useful and value based), and give that away to all those who leave a comment.

Copy Cat

When in doubt, there is no shame in looking at what other successful websites and social marketers are doing. You can always stand on the shoulders of a few giants in order to get the best view of the most direct path to success for your business. And if maintaining originality is a true point of pride for you, you can simply use those success points that you observed from other successful social marketers and then use those as touch points to build off of and innovate your own ideas from.

Andrew Rossillo is the primary copywriter and co-owner of Business Resources Daily; a comprehensive business resource website. We’re all about helping as many people as possible, so please feel free to post our article on your website. We simply ask that you don’t alter the content and that you leave our link to Business Resources Daily intact ( http://www.businessresourcesdaily.com/ ).

Author: Andrew Rossillo
Article Source: EzineArticles.com
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Are you a small business with desires of growing big quickly? Using simple social media tips, techniques and strategies you can do it with relative ease. Here is an example of one of my small business coaching clients who followed some easy to follow practical advice I shared with them:

With a daily advertising budget of less than $5, you can grow your site to:

1. 29,000 members, then to over 46,000 members within a matter of a few months using a combination of Search Engine Optimization (SEO),

2. Starting a LinkedIn group (currently has over 3,000 members)

3. Twitter announcements of leads (2,000 followers and growing),

4. A corporate blog.

Using these simple approaches, anyone can do it. However, it takes persistence on a daily basis. By following these steps you will see your revenue increase matching or exceeding your growth in membership. Not only that, but in the process you will quickly become known in your industry as an invaluable source of leads as well as being incredibly inexpensive.

In addition to these strategies, your business can be as easy as a pure B2B Web 2.0 endeavor in that all of your content is supplied by your members. Lots of your projects may come from issuing agencies and organizations, but the vast majority will come from your members that are participating in your exchange program. This social gathering of content will keep your site fresh and exceptionally active as more and more members join on a daily basis.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.

Do you want to learn more about Social Media?

If so, read about and download my brand new free industry research white paper Social Media: A Primer [http://drdavehaleonline.com/blog/new-social-media-research-white-paper/]

Are you searching for the secrets to building a big online subscriber list fast using social networks? If so, check out my site for more free information at [http://drdavehaleonline.com/blog/social-network-traffic-tactics/]

Dr. Dave Hale, specializes in the integration of Web 2.0 strategies into corporate marketing and HR management systems.

Author: David Hale
Article Source: EzineArticles.com
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