Book Marketing | Deborah H Bateman - Author

Write and Sell Ebooks Online: 6 Reasons It’s Easier Than Ever to Self-Publish and Make a Profit

Posted on June 25, 2012 by Deborah H. Bateman

I write and sell ebooks online for a living. I published my first ebook in 2004. To date, I’ve written and self-published 18 titles. Anyone who wants to can do this. Why? Because what I call the “eSelf-Publishing” world has evolved a lot since 2004.

One of the biggest changes has been the explosion of e-readers (eg, the Kindle, iPad and Nook). These little devices have made reading on electronic devices more popular than ever. And this is just the beginning. For those who are ambitious and hardworking enough, starting an online business writing and selling ebooks can be one of the most lucrative enterprises of the 21st century. The following 6 reasons detail why.

6 Reasons to Write and Sell Ebooks Online

The following changes highlight why there are more reasons than ever to write ebooks and self-publish them if it’s something you’ve been wanting to do.

I. EPubs Outselling Hardcovers: In July 2010, online bookseller Amazon reported sales of ebooks for its proprietary Kindle outnumbered sales of hardcover books for the first time ever during the second quarter of 2010, saying it sold 140 e-books for every 100 hardcover books, including hardcovers for which there was no digital edition. [Source: Wikipedia]

II. Bestseller List: In an acknowledgment of the growing sales and influence of digital publishing, The New York Times said on Wednesday that it would publish e-book best-seller lists in fiction and nonfiction beginning early next year. [Source: Times Will Rank E-Book Best Sellers, The New York Times, 11/10/2010]

III. Sales Explosion: U.S. consumers are projected to spend $1 billion in e-books this year, according to a recent report from Forrester, who also expects that sales will surpass $3 billion by 2015. [Source: “The New York Times” to Launch Bestseller Lists for E-Books, Mashable website]

IV. Free to Publish: When I first looked into publishing my titles on Amazon in 2007, you had to have an ISBN number. They cost was somewhere around $150. I put it off ostensibly to “get to” later. And of course, I never did.

Now, you don’t need an ISBN number to publish, write and sell ebooks ebook on Amazon. It’s 100% free. All you have to do is upload your file.

V. Forget Traditional Publishers: In traditional publishing, author’s get around 17% of a book’s cover price – yes 17%. Usually, publishes get over half, and the distributors get another 25-30%. So, it leaves you, the writer/author, with very little profits.

But with ebook publishing, you don’t have to wait to be signed and published by a big name publisher. You can actually sell fewer ebooks and do quite well for yourself because you keep all the money.

VI. Make More Money: This year [2010], more than 50% of my income came from ebook sales (I’m a freelance writer). The more I write and publish, the more money I make. With 32 new titles planned for next year, and writing with this in mind, I only expect this to increase.

What I hope you’re beginning to understand is that if you want to write and sell ebooks online for a living, now has never been a better time to take the plunge.

May be reprinted with the following, in full: Yuwanda Black is a prolific ebook writer and publisher. She says, “There’s no better feeling than being able to make money writing what you want, when you want — and make money doing it.” Did you know that you can write and publish an ebook, and start getting sales within a week — really? Learn how in the Inkwell Editorial Ebook Writing and Self-PublishingTournament. One participant sold 14 ebooks in less than 24 hours! You can take the knowledge you learn and write and sell ebooks online for years to come.

Author: Yuwanda Black
Article Source: EzineArticles.com
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Brilliant Strategy For Self-Publishers to Become an Amazon Best Seller

Posted on June 20, 2012 by Deborah H. Bateman

With over 400,000 books being published every year its not likely that your book will make the New York Times Best Seller List. Now that’s not to say that you doesn’t deserve it, its just a numbers game as well as the fact that self-published books aren’t even eligible.

According to Edwin Diamond in his book Behind the Times, over 3,000 bookstores are surveyed as well as “representative wholesalers with more than 28,000 other retail outlets, including variety stores and supermarkets” to determine the Best Sellers.

So if you can’t make the grade for the New York Times how can you ever earn the title of being a Best Seller (BS)?

Go to Amazon, they are an equal opportunity seller, that’s how.

To begin with the Title of being a (BS) is an honor that no one can take from you however it doesn’t necessarily mean that you have sold tens of thousands of copies of your book. There are those who have earned this title by selling no more then 50 copies within a given time period.

Begin by crafting an email asking everyone on your list to buy a book at the same time, which will curve book sales during that peak time. The author usually creates Joint Ventures with complimentary companies to offer incentives – eBooks, downloadable audios etc. to the buyers for contributing to the (BS) campaign.

The Joint Venture partners will usually share the email list created from the (BS) campaign. The whole purpose is to have enough book sales to boost the Amazon rank to somewhere in the top 10 books, and preferably to #1, even if only for a very short period of time.

If you’re ready to go to learn more about how to write your own book and scale it into a Highly Profitable Teaching, Training, Coaching, or Speaking business than go to; http://www.adaptonadime.com for your FREE “Fast Start Guide”

Paul Godines helps Authors with the Publishing Process, building the Authors Marketing Platforms (social media, products, coaching programs) Book Promotions (virtual book tours, amazon best seller campaigns, book award competitions) and receiving Publicity for your Book (Radio/TV and in Print.)

Author: Paul Godines
Article Source: EzineArticles.com
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Self-Publishing – What Does ISBN Mean?

Posted on June 19, 2012 by Deborah H. Bateman

You have seen ISBN barcodes on book covers, but what do the numbers in an ISBN mean? Although it may appear to just be a random sequence of numbers, each portion of the ISBN provides information about the book to which it is assigned.

An International Standard Book Number (ISBN) is a unique 13-digit number assigned to each title, edition and format of a book, ebook, audio book or similar product. The ISBN is used to identify a specific book product, in much the same way a Universal Product Code (UPC) identifies other products.

There are five parts to an ISBN:

Prefix
Group or country identifier
Publisher identifier
Title identifier
Check digit

The prefix is a three digit number that identifies the product type or industry. For books, the prefix will be 978 or 979.

The group or country identifier indicates the country or language in which the book was published. English-speaking countries will be indicated with a 0 or 1, the identifier for French speaking countries is 2, the group identifier for German-speaking countries is 3, 4 for Japan, 5 for Russian speaking countries, and 7 for China. The group or country identifier may have as many as five digits.

The publisher identifier specifies the publisher of record for that title.

The title identifier is assigned by the publisher to a specific title, edition and format of the book. For example, the first edition of a hardcover book would receive an ISBN. If the book is also issued in paperback, audio book and ebook formats, each format would receive its own unique ISBN. When a second edition is published, each format of the second edition would receive a unique ISBN. New ISBNs are not required when a book is merely reprinted.

The last digit of the ISBN is a check digit. The check digit is a single-digit number from 0 to 10 (with X used to represent 10) that is computed from the other 12 digits in the ISBN. The purpose of the check digit is to catch errors in the entry of an ISBN.

Let’s take a look at a real-life example of how this works. The ISBN for my book, The Mystery Shopper’s Manual, is 978-1-888983-30-2.

978 tells us that this number identifies a book.
1 identifies the book as originating in an English-speaking country, in this case the United States.
888983 is the code assigned to my publishing company, Special Interests Publishing.
30 is the title identifier the publishing company assigned to this book: the trade paperback 6th edition of The Mystery Shopper’s Manual.
2 is the check digit calculated from the other digits in the ISBN, using a formula established by the ISBN agencies.

The product identifier is always three digits, and the group identifier and check digit are always one digit each. The length of the publisher and title identifiers may vary. Together, they will contain eight digits, but large publishers will have shorter publisher identifiers than small publishers. That is because the large publishers will have more title identifiers in their block of ISBNs. Here is how that works:

ISBNs are assigned to publishers in blocks of 10, 100 and 1000. The ISBN for my book comes from a block of 100 numbers. That means that two digits are assigned to the title identifier and six to the publisher identifier. If the block of ISBNs contains 10 numbers, there would be one digit to identify the title and seven for the publisher. If the block contains 1000 ISBNs, there would be three digits in the title identifier and five in the publisher identifier.

It is important to know that the ISBN tells the book industry who the publisher is. That is why you only want to get ISBNs from the official agency and not borrow or buy an ISBN from another publisher. If you use their ISBN, it will appear that they, not you, are the publisher.

Although all of this may seem confusing, ISBNs help to keep book distribution orderly by making sure that each edition of each book has a unique identifier.

Cathy Stucker is the founder of http://SellingBooks.com/ where you can learn all about writing, publishing and marketing books. Learn how to get an ISBN and more at SellingBooks.com.

Author: Cathy Stucker
Article Source: EzineArticles.com
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Develop Your Book Marketing Strategy Now!

Posted on June 19, 2012 by

Do you think your book is going to be a best seller because it’s awesome? Are you positive that everyone will want to buy a copy of your book? It might be bestseller material but if you don’t market and promote it, no one is going to know about your great book. It takes a lot of time and effort to make a book a bestseller.

The best time to decide on your book marketing strategy is while you are writing your book. Don’t wait until you finish writing your book.

Here are some marketing activities you can begin working on right now while you are writing your book.

Become a well-known speaker in your community.

If you have a fear of speaking join a Toastmasters International chapter in your area now, or take the Dale Carnegie’s Effective Speaking training program. I have done both and they can give you the confidence and knowledge you need to be a good, effective speaker. You have an important message to share on your expert topic. You must be able to present yourself well and build your name. You can begin speaking now to get the practice so that by the time your book is published you are ready to go on the speaking circuit.

Build Your Mailing List.

Start doing Google searches for organizations and groups you can speak to: Women’s groups, business organizations, Rotary Clubs, personal development groups, plus groups that specialize in your book topic.

Build Your Testimonial List.

Write down the contact information of people you want to give you a testimonial for your book. Get 20 names or more. Once a preliminary copy of your book is available you can write to your list and ask if they would like to write a testimonial for your book. It is best to ask people who have titles that would be of interest to your potential readers. You can put the testimonials in your book and on your website.

Be the Expert.

If you solve problems for your clients, then you are an expert. Now continue to build on that by reading, learning, participating in seminars that can expand your knowledge in your field of expertise.

Promote Yourself.

This is no time to be shy. Start writing articles in your area of expertise and get them out there in the Internet article-writing world. Begin reading promotional materials you receive and save the ones that catch your attention. Begin practicing writing your own promotional materials for your pamphlets and brochures.

Create a website to sell your book.

Get help–find a student from your local college to help you. Sign up for a Paypal credit card account to begin your book-selling program. Your website will promote your book, speaking engagements, and anything else to get that recognition you deserve. There is a lot involved in setting up your website so if you are not knowledgeable in this area get help.

Write a Book Proposal.

This is the best marketing tool you can have. Get a book on how to write a book proposal. There are many books available on this subject. A book proposal can help you with your planning. You will include your marketing and promotional strategies in it. Even if you are planning to self-publish your book I recommend that you still prepare a book proposal.

Create a Blog.

If your book is a long way from being published, start a Blog. You can keep a journal or business tips on it and soon readers will be coming to your Blog. This is a way for people to get to know you and for you to get that expert recognition before your book is written.

Learn Amazon.

Review the guidelines for getting your book listed on Amazon.com. Be ready so that when your book is published you can list it on Amazon. Find out the requirements, costs, etc.

“Book Marketing” Internet Search.

Do a Google search for “book marketing.” You will discover some of the newest services. Google has a book marketing service now. Also Facebook is a good way to build a list of people who might be interested in your book. You can talk about the book before it comes out and build your list. Once your book is published and available you can announce it to your Facebook friends. There is MySpace and many other ways to promote your book online.

These are just a few ideas to help you develop your marketing plan. Don’t wait until your book is finished. Begin working on as many of the above as you can now. Focus on one marketing idea at a time. Avoid getting overwhelmed. “Inch by inch it’s a cinch.” I imagine that you thought that once your book was written the rest would be easy. Hah! You’ve only just begun. Stay focused, set up a plan, take action, and you could have a bestseller.

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Joan Clout-Kruse, America’s Book Coach, is the publisher of one of the top weekly Ezine reports for small biz owners covering writing, marketing and publishing on anything words to make money and boost your business.

Find more articles and reports at Words4Money.com

The article can be reprinted freely online, as long as the entire article and this resource box are included.

Author: Joan Clout-Kruse
Article Source: EzineArticles.com
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10 Reasons Why You Can Become a Published Author

Posted on June 18, 2012 by

At one time being a published author was a mark of high education. However, in the last one hundred years or so there has been an erudition explosion. The average education has increased from primary to secondary school and now it’s approaching college level.

Along with this the basic economics of book publishing has changed. No longer does it take large numbers to justify printing a book. The rules have changed and many large publishers are scrambling to catch up.

As a result, it’s no longer a dream to become a published author. It’s a reality.

It’s a reality that is within the reach of anyone today. Don’t believe me? Here are 10 reasons why you can become a published author. No matter what your level of education. And no matter whether you write eBooks or traditional printed books.

1. Most people have sufficient education. As I’ve already mentioned, the average person has more education than the average well-educated person of one hundred years ago.

2. You have a voice. We used to expect authors to write in formal English. Creating a voice while writing formally is a difficult task. However, creating a voice in casual English is something that each of us has already done. And fortunately, we now expect authors to write more casually.

3. Writing systems are available. One of the most difficult elements of writing Books is simply finishing it. After all, a book is much more complex than an article. However, there are a number of systems around — some good, some great, and some not so good — which will help you to write books.

4. Skilled editors are available online. Everyone needs to polish their work. Traditionally, finding a skilled editor was difficult. However, the internet has provided a means to connect with skilled editors from around the English-speaking world.

5. Tools to write efficiently are available. At one time, there were only two ways to write a book. You could write it long-hand. Or you could hire a secretary to type it for you. Today there are word processors that correct your spelling as you go. There are voice recognition systems that produce your writing from a recording of your voice.

6. Word processors are able to produce camera ready copy. At one time, it was expensive to typeset a manuscript for printing. But now, the software that allows you to type your manuscript efficiently, also allows you to design the output. One or two programs can easily create camera ready copy with flexibility typesetters couldn’t match.

7. Skilled cover designers are available online. Of course, the inside isn’t the only part of a book. Creating a quality cover is just as important. And just as skilled editors are available through the internet, so are skilled cover designers and graphic artists.

8. Print on demand has made publishing affordable. All of the above has been true for the last twenty years. However, the cost of physical printing was prohibitive. In order to get costs down to the point where books were affordable it was necessary to print thousands of copies. All of which needed to be sold. But today, single copies can be produced economically. It’s no longer necessary to print several thousand copies. You only need to print the copy that just sold.

9. Marketing and sales can be done online. At one time, it was necessary to personally know the individuals who bought, sold and promoted books. That’s why the great publishing centers developed. But the internet has allowed people to connect around the world. Marketing is no longer print based and promotion is no longer a matter of popping in for a coffee. Now, promotion and marketing is routinely conducted from across the sea.

10. Print on demand companies can get books on booksellers’ shelves. The last barrier to becoming a published author was that booksellers were reluctant to stock books by self-publishing authors. But the arrival of print on demand printers has meant that booksellers do not actually need to stock books in order to sell them. Some booksellers don’t even have physical books for sale. As a result, many booksellers are open to selling self-published book catalogs.

Do you want to learn how to write a book in 24 hours? Take my brand new free course here: http://www.learningcreators.com

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Author: Glen Ford
Article Source: EzineArticles.com
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