Category Archives: Book Marketing

Posts about Book Marketing and Selling Books

Get Self-Published Today

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Getting your book published is easier than you think. I will explain the methods and why you should consider self publishing & marketing.

Traditional Method:
1. Copywrite your book (forms, fee of $35 and up)
2. Send your manuscript to publishers and agents (copies and mailing costs)
3. Hope somebody reads it and calls you back
4. Negotiate your contract and sign your deal

Traditional Method draw backs are:
1. You may never get a call back
2. Agent percentage
3. Negotiating a contract (attorney fees)
4. You may be asked to make rewrites by your agent or publisher
5. Publishers promote high profile authors not 1st timers
6. Your book will be in direct competition with the high profile authors
7. If your book doesn’t sell, agents and publishers might consider your work unsalable and will hinder you in ever getting another book contract.

2nd Method: Hire a company in the business of helping authors get published. Packages range from $1500 to $13,000. They can take of everything acting as your agent to get your book to publishers.You will have to make sure that your book gets reviewed, a good cover, and effective targeted marketing to your particular genre in order to succeed.

Self Publishing and Marketing EBooks Electronic EBook methods such as the article you are reading are already selling. Books online and the electronic devices for reading them are selling now.This is the future.

Self Publishing and Marketing Benefits:
1. Complete control of your product
2. Published instantly (your book offered to the whole world instantly!)
3. No Agent or Attorney fees
4. Reach a much larger audience to make money sooner
5. Attract offers for a book deal (Publishers pay attention to online sales) Get Self-Published Today and start making money with less effort and cost than the traditional no-guarantee way.

Click on the link below for a FREE Writers Newsletter plus a FREE 32 page Ebook entitled “Product Launch Inferno”.

My name is Mike Mirage. I have over 22 years in the computer consulting business and I found a way to help people get self published today! For more about writing and selling ebooks with an easy course with real help and guidance please follow my link here: http://squidoo.com/getselfpublished.

Author: Mike Mirage
Article Source: EzineArticles.com
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Authors – 7 Tips Why Self-Publishing Is Great

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The publishing industry is shifting… and it’s shifting in your favor. If you’re tired of rejections from publishers, it’s time you looked into self-publishing your book. These tips will help you see some very nice benefits that aren’t available through a traditional publisher.

1. More Products Created From Your Book – Because you retain the rights to your book, you can turn your book into an eBook, an e-course, give away a chapter to entice people to give you their email address, or take your book and expand it into a workbook.

2. Need to Increase Your Income Quickly? – The average royalty on a book through a traditional publisher is about $1.00. The average royalty on a self-published book can be between $6 – $12, depending upon the quantity printed. Turnaround time for a traditional publisher is 8-18 months, while you can have your self-published book in 4-6 weeks.

3. You Have An Instant eBook! – Because you retain the rights to your book, you can also put it on your website as an eBook. It’s already formatted for publishing. Just turn it into a PDF file, upload, and bingo – you’ve got your ebook ready to sell, even before you have the paperback in your hands.

4. Your Book Is Your Business Card – Your book is the beginning of your journey, not the end. You can place throughout your book instructions to go to your website for further products and services.

5. International Sales Available Immediately – All successful authors have a website to help sell their book and other products. This gives you instant access to people worldwide who will buy your book and interact with you instantly through email.

6. You Do All The Marketing Anyway! Traditional publishers do little marketing for their authors, unless they are well-known authors. It’s up to you to do all your marketing anyway. So why not reap all the financial benefits too!

7. You Retain Critical Information On Your Customers – The traditional publisher might be able to get your book into bookstores, but they cannot provide you with the contact information of the buyers. But, if you self-publish, you retain this critical information. You can continue to market new products to them over and over. Ka-Ching!

And if you need to learn how to get your book ready for self-publishing and how to market it to your customers, you can learn more at http://www.FreelanceWriterKathy.com
Kathy Williamson is an author/speaker who helps authors and ministries reach their dreams by providing writing and consulting services to help her clients influence lives through the power of words.

Author: Kathy W.
Article Source: EzineArticles.com
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Cheap And Easy Book Marketing – A Self Publishers Quick Guide

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It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.

Using press releases can be a very effective marketing tool if used properly. Make sure your press release spells out the ‘who, what, where, when, and why.’ Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.

Market your book to your number one market first, and then go after the secondary markets. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Make five telephone calls a day that relate to marketing your book.

If your book solves a problem, focus on this in your marketing. Every day it’s important to focus on a variety of marketing approaches. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Make sure to promote and market your book each and every day, both online and offline.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. With well chosen book marketing and book promotion, online and offline, you will reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Author: Helen Hecker
Article Source: EzineArticles.com
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Selling Books and E-Books Online

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For many authors the thought of getting professionally published is little more than a dream. That was until the advent of the internet started threatening the very existence of publishers. As the internet started gaining momentum, real world publishers started finding strategic ways to ensure a peaceful co-existence with online publishers and self published authors. However to this day, traditional publishers are seeing only a small growth rate of 5%, while ebook sales soar at about a 30% growth rate. The exciting news for many authors is that you now don’t need to subject yourself to the rejection notices and snobbery of the publishing community.

You can now simply publish and sell your book online in soft cover, hardcover or ebook format and make extraordinary profits (more so than you would have made from an established publisher). Countless authors are brining in thousands of dollars on a monthly basis promoting their works online. It’s a reality that people are incorporating ecommerce transactions into their daily routines and a good portion of those transactions involve the acquisition of information and entertainment. Many authors have a hard time getting their heads around the fact that people are buying books and ebooks online. Many authors believe that customers need to “shop in real stores” or “ebooks won’t work because people need to hold and see the book”.

These statements couldn’t be further from the truth. The fact remains that books stores such as Amazon dot com have sales in the billions of dollars; proving that people WANT to buy books online. As well Stephen King had released a book exclusively in ebook format. The book became one of the most anticipated releases as well as THE MOST successful book (not ebook) release in human history. People flocked to web merchants to buy his book, again proving that customers buy books and ebooks online. So why do so many authors ignore the net? Mainly because they are stuck in their ways.

They have a 1997 mentality and refuse to change, and by doing so limit their financial success as authors. The bottom line is, you don’t need to be a Stephen king, or an Amazon.com to sell online. Countless “unknown” authors are making a killing online and for the first time, getting recognition as an author.

E-book Architect guide will teach you how to self publish on line for next to nothing. As well, we have added a member’s only online marketing community where you can keep up with the tricks of the trade, learn the latest book promotional and sales ideas, meet other authors and ask questions. To visit the site – go to http://www.zizzoo.com/guides/ebook

Author: John Sweeney
Article Source: EzineArticles.com
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Amazon Publishing Income Through Self Publish Ebooks

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The entire buzz around the iPad and the Kindle should have Internet marketers jumping for joy. That’s because for years, we’ve been talking about the coming revolution in self-publishing. Ebooks have been a staple for information marketers but the big publishers were not buying the concept until it went “mainstream”. Amazon publishing efforts through its Kindle division is making a difference as well as the growing number of reader’s looing to compete. The iPad has made reading ebooks cool to the public although far more Kindle owners use their machine for that purpose.

There are a few issues to consider when publishing your work through Amazon’s publishing systems; how do you want to be perceived? How many options do you want to give your audience? What price points are going to make you the most money? Many marketing experts look at a single product and break it down into market segments. For example, an information product on fat burning systems for men over 50 sells as an ebook, a hard cover with photos, a paperback and an audiobook.

Amazon’s publishing systems supports all these variations. A self-publisher can make money on all price points because there will be an audience for each variation of the product. Amazon’s model appears to be working as e-book sales are growing fast, but as color e-book readers appear the type of e-books available will change to incorporate more expensive illustrated non-fiction titles.

Amazon is great for self-publishers because their purchase price for paper books are close to their ebook prices. More importantly, they pay well for both sales. An ebook and its paper counterpart might return $4-5 to the publisher when sold for $10-12 each. Since a self-publisher can use Amazon’s publishing system to get the project completed and distributed all in one place, it becomes a very attractive offer. They just have to make certain that the promotional efforts are in gear.

Keep in mind that Amazon is the world’s largest seller of books and ebooks as well. If you are an information publisher who is used to producing niche market products, you can use the same strategy when approaching Amazon’s product line. The enormous traffic that comes from even the narrowest niche subject could be far more profitable than you can imagine.

Let’s say that you ran some tests on keywords for buffalo burgers and found that there is a market for buffalo cuisine. You then researched the listing on Amazon’s category and found that the list of titles was perhaps three books vaguely relating to a niche that was trending up in the spring in time for barbecue season and holding steady until winter. You’ve found an underserved market!

You can produce the book in the winter and have it ready for spring debut along with a website and video demonstrations. The book will be available in Kindle format as well as printed softcover. Let Amazon publishing do the heavy lifting while you do the marketing to reach your target market.

Would You Like To… Be A Published Author, Build Credibility In Your Niche, Rake In Recurring Income, And Best Of all…Let Amazon.com Do All The Work? Discover how, here: [http://amazonpublishingformula.com/r/]

Author: Tanner Larsson
Article Source: EzineArticles.com
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