Category Archives: Book Marketing

Posts about Book Marketing and Selling Books

Self-Publishing Ebooks – Part Time Or Full Time – Add Computer, Knowledge, a Little Time and Stir

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The self-publication of your original eBooks can become a profitable way to generate a lucrative income. An eBook is a book in which can be designed, written and purchased then downloaded by way of electronic equipment. Even if you have limited experience on the internet, you have probably noticed the popularity of eBooks written by many people trying to make money with their own knowledge.

These digital books have become so popular because they provide online readers the knowledgeable information they want through quick and immediate access. These are people who choose not to wait days or weeks on a book via the postal service or other snail mail sources. Their thing happens to be instant reward and these quench that need.

So, where exactly would you come in at?

You can still have success through becoming an author, even if your experience is limited or you simply have none. All that is needed is a topic and information or a guide that will walk you through each step. Each of us can share an area of expertize from our own experiences to those wanting to learn more on that particular subject. Your eBook may just have the answers to questions that others might want to know.

Some writers may choose to use a third party publisher to sell their own work. Of course this can be a viable enterprise, but you can run the risk that the third party publishers may actually reject your work. Even with acceptance, your work could still end up being watered down to the point that your message gets lost and ends up with no resemblance to the original work you created. One other problem is that only a percentage of the profits of your sales will make it’s way to you.

However, self-publishing can offer a more unique advantage.

Self-publishing your very own eBook gives you the freedom of self expression without the possibility of rejection from a third party editor or publisher. This enables you to remain in complete artistic control of your own work, including it’s price-setting, contents and design. You will also be able to retain all of the rights to your own eBook and have the ability to edit or change anything at your own responsible personal decision, without having to answer to anyone else. You get to keep all of your profits from your eBook sales. To put it plainly, you are completely independent.

It does sound perfectly empowering, right?

With that being said, the actual task accomplishment of publishing for your very own information product can at times seem overwhelming to put in place. Exactly what should you be writing about? Which tools are needed? Where do you find the resources? How to begin your marketing campaign?

These all need to be answered in order for you to thrive as a self-publisher and eBook writer.

You need to have knowledge of the basic “mechanics” that are involved in assembling together a well-organized eBook that pertains to a specific subject of interest for a targeted group you wish to reach. For instance, if you happen to be a dad or mom who works from home, you could make the focal point on topics, such as starting a home based business, tips to work from home more efficient, how to earn money writing from home and so much more that will appeal to others in your same situation. Once you have decided what topic you would like to pursue, you then should begin any additional research and start writing on the subject and learn how to assemble everything together in an orderly and appealing package.

Then you need to gain knowledge of the particulars involved in the self-publishing business. Learn what your eBook needs to grab attention from potential buyers, so you can thrive with a competitive edge over other similar eBooks in the cyber space market.

Publishing and writing your own eBooks will be simple, once you have learned how it all works.

Brand new, and FREE, guide that will walk you through starting your own internet business so you can start watching the cash roll in a month from today. Click Starting Internet Business [http://www.writeandsellebooksguide.com/squeeze.html] to get your free copy now.

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Author: Robert Boyd
Article Source: EzineArticles.com
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Self-Publishing Ebooks For Money to Survive the Recession

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Self-publishing original eBooks can be a profitable means of generating a lucrative income. eBooks are books that can be written, designed, downloaded and purchased through electronic means. If you’ve been on the internet for even a short period of time, you know that eBooks are extremely popular and have made money for many people.

What makes eBooks so hot is the fact that they provide information to online readers who want to be able to access knowledge quickly and immediately. These are individuals who don’t want to wait around for days or weeks for a book to be delivered via snail mail. Their thing is instant gratification and eBooks satisfy that need.

So, where do you come in?

Even if you’ve never had experience with writing, you can still be a success as an eBook author. All you need to do is to figure out what topic you have some helpful knowledge about and create an eBook based on it. Each of us has experience and know-how in some area that we can share with others who desire to learn more about it. Your eBook may be the very answer to somebody else’s questions.

Some eBook writers opt to go through third party publishers, in order to sell their work. While this can be a positive enterprise, there is always the risk that third party publishers could reject your work. Even if they accept it, they could end up watering down your message so much, that it hardly resembles your original concept. Another problem is that you will only get a percentage of any profits from your eBook sales.

Self-publishing, on the other hand, can offer you much better advantages.

Self-publishing your eBook allows you the freedom to express yourself without being edited or rejected by a third party publisher or editor. You have complete artistic control over your work, including its content, its design and all price-setting. You also retain all the rights to your eBooks and can change or edit them at your own personal discretion, without any protest from somebody else. The profits from all sales of your eBooks go to you. In other words, you are totally independent.

Sounds wonderfully empowering, doesn’t it?

That being said, being able to actually accomplish the task of publishing your own eBooks may seem overwhelming to put into practice. What should you write about? What tools do you need? What resources do you use? How in the world do you market your products?

These are all questions that you are going to need answers to, in order to become a thriving eBook writer and self-publisher.

You need to learn about the basic “mechanics” involved in putting together well-organized eBook products that address subjects that will be of interest to a specific target group. For instance, if you’re a stay-at-home mom, you could focus your eBooks on topics that would concern other stay-at-home moms, such as work-from-home options, parenting issues, tips for frugal living and more. When you get a solid idea of your niche market, you then need to get busy writing and find out how to put everything in an appealing, orderly package.

You then need to find out about the practicalities involved with the business of self-publishing. Learn what it takes to make your eBooks grab the attention of potential buyers, so that you can have a competitive edge over other eBooks out there in the cyber world.

Once you discover these things, writing eBooks and self-publishing will be a snap.

If you want to start a home business you can start today for cash tomorrow following the ultimate guide for writing and selling eBooks. Check it out now at Writing, Publishing Ebooks.

See the original article at Self Publishing Ebooks.

Author: Robert Boyd
Article Source: EzineArticles.com
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So Ya Wanna Self-Publish That Book That’s Been Hiding in Your Head?

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Have I got news for you! Most of it good. Some not so good. But let’s start with the good news. In today’s high-tech world there are two popular ways to give birth to that novel or how-to book you’ve been writing in your mind for all those years: One is called self-publishing – aka print-on-demand or POD – where you end up with printed books in hand. The other is to create an eBook, which means you’ll be selling access to an electronic file rather than to printed books.

Either way, it’s amazing how much more there is to self-publishing a book than just writing it and paying to have your book “published,” meaning made available to the public. Obviously, your book is something the entire world has been waiting for, right? Too bad no one knew that. Or cared. Sadly, no one ever will, unless you’re willing – and have both the funds and the skills – to promote your book yourself.

There is no sure-fire formula, no magic route to becoming a successful author. It takes time, money and effort. And, after all is said and done – unless you’ve written the next Harry Potter sequel or Hunger Games trilogy – it’s highly unlikely your book will ever end up “on book store shelves.” Sorry, but that’s a fact of life.

Book stores today – dwindling in number as they are – do not buy printed books in the sense that you and I buy shoes or groceries. If they like a particular book – and their reasons for that will vary – they request a very limited supply of printed volumes on consignment. That means that at the end of some pre-agreed period of time any unsold copies of your book will be returned, usually at your expense, to you the self-publisher.

Fortunately, there are no such “returns” with eBooks because the aggregator of your eBook – the primary distributor you select – has only an electronic file of your book, not hundreds of thousands of printed copies.

As a self-publisher, promoting your book is almost always your responsibility… and your expense. With an eBook, the aggregator makes your electronic file available to the Amazons, B&Ns and other eBook sellers of the world, but rarely does anyone in that chain fully promote an eBook. And with a self-published POD book, promoting and selling your printed book through websites, social media, news releases, media kits, book signings and the like is…? You guessed it, your responsibility and your expense.

The good news, as I explained earlier, is that self-publishing – either in a printed version or as an eBook – gives you a feeling of relief, something like what a female elephant must feel after giving birth following almost two years of being pregnant. You’ve been carrying your book around in your mind for years, and self-publishing in either form will allow you to give birth to that seed of an idea that’s been growing there almost forever. The bad news? Either way will take some time, effort and money on your part. But either way it’s definitely doable. And it’s wonderfully enjoyable!

© 2012 Philip A. Grisolia, CBC

An accredited Certified Business Communicator (CBC), Phil Grisolia specializes in creating results-oriented marketing programs that generate additional revenue for his clients, money they can take to the bank. An award-winning copywriter and respected marketing professor, Phil is the author of 30 Money-Making Marketing Secrets No One Ever Told You which is available from Amazon. He is also a syndicated business columnist and an executive business coach. Discover for yourself the broad range of services Phil provides for his worldwide clients by visiting http://PhilGrisolia.com.

Author: Phil Grisolia
Article Source: EzineArticles.com
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How to Publish Your Kindle EBook in 5 Easy Steps

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One million kindles.

That’s how many kindles Amazon was selling every single week over the holidays. It’s provided a huge boost to the self publishing industry as new kindle owners furiously seek to stock their new toys with content. Self publishing may have once been last resort of writers spurned by publishers and desperate to see there name in print but this is no longer the case, these days there is a lot of money to be made in self publishing.

Take for example writer John Locke who sold over 1 million eBooks or self published author JR Konrath who recently blogged that he made over a $100,000 in three weeks. And it’s not just a few writers at the top anymore. There is a steadily increasing group of self published authors who make good six figure incomes self publishing their own work.

And where does it all start? With self publishing your book of course.

Amazon has put a huge amount of money and resources into developing and promoting its kindle platform. It’s no wonder then that it has become so popular with readers and writers alike. This guide will show you how you can publish your own Kindle eBook are five easy steps.

Step One: Logging In

This first step assumes that you have already created your Amazon account. If you haven’t created an account yet simply visit the Amazon home page and click the tab marked “start here” at the top of the screen. The step by step instructions make signing up for your new account incredibly simple.

Once you have created your account you will need to access the Kindle Publishing Dashboard. You can reach this screen by clicking on the tab at the bottom of the screen which says “Independently Publish with us” you then select the “Kindle Books” tab from the left side of the screen.

Once you reach this screen you will be given the opportunity to log in with your Amazon account. Do this step now.

Step Two: Adding a New Title

You are now inside the Kindle Direct Publishing Dashboard. You will see that there is a yellow button which is marked “Add New Title” click on this to get started.

Step Three: Creating a Description

You are now at the heart of the Self Publishing Process. The next step is to fill out some information about your book. First enter the title of your book into the field marked “Book name:” If your book is part of an ongoing series (which is a good marketing strategy!) then you will want to click the box marked “This book is part of a series” you can then enter the series title and what volume your book is.

Once you have completed this step it is time to fill in a description of your book. If you have ever purchased (or even browsed) Amazon before then you will now that below any book is a description of your book. If you want to know what kind of information you should include here take a look at the back of a paperback book. This should give you a good idea of what kind of information you should write. Remember you are trying to sell people on the idea of trying your book so make the description interesting. You might want to include quotes from someone who has read your book and liked it (if they are well known all the better). Or you may like to include a short excerpt that draws the reader in. Have a look at some of the best selling books on Kindle and see what they have done to promote their books in the description. They are best sellers for a reason!

Step Three: Add your name

The next step is to add your name (or someone else’s) to the book. When you click on the “Add contributors” button you will be given a list of ways you can include the names and descriptions of people who were involved in the book. Here you can select author and write your own name. If you are writing under a pen name or if someone else wrote the book, include that name instead.

Step Four: Publishing Rights

If you are reading this article then this is probably the first time you have published your book which is great because it makes the next step really easy. You should now see a series of fields for language, publishing date, publisher and ISBN. If you haven’t published before you can leave all these fields as they are. Don’t write anything in these fields and move on.

Next you will need to affirm that you own the rights to publish the book and that it is not a public domain work (a book published by someone else whose copyright has expired). You can publish public domain books but there are special rules around it. If this is your own original work simply tick the field saying “This is not a public domain domain book and I hold the necessary publishing rights.”

Below the publishing rights you will find the Categories and keywords section. You are allowed to choose two different categories for your book. There are a lot of different categories so you will have to spend some time to find which are the most appropriate for your book. If you are publishing a fiction book make sure that you include it into the Fiction parent category.

Finally enter some keywords for your book. These are words that people might enter when they are searching for a book in your niche. If you wrote a book on tomato gardening some keywords might be gardening, tomato gardening and tomato gardens. Fill this space with up to seven different keywords.

Step Five: Upload your Book and Cover

Now its time to “Upload Your Book Cover” this is the section where you upload a graphics file from your own computer which will be used as cover graphic in the Amazon search results. You can choose not to include one but I wouldn’t recommend it. In fact having a good cover is one of the key things which will get your book noticed. You may write a great story but if the cover sucks then nobody is going to buy it.

There are lots of different options for creating a cover; you can use Photoshop or the open source alternative GIMP. Or you can pay some one else to design your cover. Visit Fivver.com and type in ebook cover and you will see a host of different designers willing to make your cover for only $5.

Once you have your cover you can upload it by clicking on the “Browse for image” button. This will then allow you to upload the graphics file from your computer.

The last and most important step is to upload your content. You don’t have to do anything to tricky to upload your file. A doc file is perfect. Simply write your story in a simple font and stay away from fancy features such as graphics and bullet posts. To upload the file click on the “browse” button and find the doc file on your computer. By the way if you don’t have Microsoft Office you can use the free open source alternative Open Office.

Congratulations you are now a published author! All you need to do now is promote your book and get some readers and you too can join the ranks of self published authors who are making a good living doing what they love.

Learn how to write your own best selling self published book at http://www.SelfPublished.info a Free Ezine for Self Published Authors. Join now and you will receive a Free Special Report on “How to Choose a Kindle Topic That Sells.” John Savage is the editor of Self Published Ezine. When he’s not reading and writing on the Self Publishing industry, he is publishing his own work making a full time six figure living writing online.

Author: John A Savage
Article Source: EzineArticles.com
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How to Self Publish Your Ebook Online

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Is that novel of yours collecting virtual dust as it sits unread in a computer folder because the big publishing companies failed to see the value of it? Then consider publishing it as an ebook for distribution through Amazon’s Kindle Direct Publishing (KDP) service.

Publishing ebooks has made formerly unknown authors like Amanda Hocking, author of the published ebooks, The Trylle Triology, a millionaire, and there are many other self-publishing ebook authors offering novels for Kindle and other ereaders.

Amanda Hocking, for example, went from an unknown, 20-something writer of paranormal romance, rejected by the New Yorkpublishing companies, to best-selling author of hundreds of thousands of self-published ebooks using KDP. By the time she turned 26 years old, Hocking had published ebooks such as The Trylle Triology, the My Blood Approves series, and Hollowland.

“So I had no money, and I said to my roommate, “I’m going to sell books on Amazon through Kindle, and I bet I can make at least a couple hundred bucks by the end of the summer to go to Chicago,” Hocking wrote on her blog, ( http://amandahocking.blogspot.com/ ), explaining how she began publishing and selling ebooks for Kindle using Amazon’s KDP services.”I mean, it was just me, publishing books on the Internet.”

You can do it to, and here’s how.

    • Write your novel. It can be any genre, but it should be completely edited. Read and re-read. Grammatical errors can turn readers off. You may have written a very good book, but if readers are turned off by it, then they may not become repeat customers.

 

    • After you have finalized your novel, your next goal should be to publish it as an ebook. Sure, writing is not always about the money, but everyone has bills to pay. So write for the love of it, but think about how you can generate income that will allow you to keep writing and entertaining your fans.

 

    • Setup a KDP account, which includes payment information, and properly format your document, then access your account to create a title. Setup the KDP account by going to www.Amazon.com and clicking the “Self Publish With Us” link.

 

    • From there, ebook publishing begins to get fun as you provide Amazon with product details, upload and preview the ebook content, confirm publishing rights, and most importantly, enter the pricing and royalty information.

 

  • Follow the startup of ebook publishing with merchandising, and as Kindle readers purchase your published ebook, you simply manage your sales and publish another ebook, all using Amazon’s KDP services for publishing ebooks.

Lee Boggs is an ebook specialist with a master’s degree in journalism from the University of Missouri. You can read his other articles at http://www.eBooksAndCoffee.com.

Author: Lee Boggs
Article Source: EzineArticles.com
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