Category Archives: Book Marketing

Do you teach in the so-called self-help niche? Are you in the business of helping people to help themselves?

Do you have a book yet? If not, I believe you need to get one as quickly as you can.

In this article I’m going to discuss four reasons that I believe mean that you absolutely must have a book of some sort. Either an eBook or a printed book will work. Of course there are alternatives to writing it yourself. They may not provide as effective a solution however, they are better than nothing. The important thing is to have a book.

1. Books will help to help to establish your credibility. We have been trained to believe that books are only written by experts. Only experts can put words to paper. Only experts can be published. The publishing industry — including newspapers and magazines — works hard to establish that myth in the publics’ mind. Therefore if you are published you must know your subject. At least in the mind of the public. By writing and publishing a book you automatically ride that myth. You automatically establish yourself as having expert knowledge. After all, a publisher has said so!

2. Books will help you to reach more people. After all, if you are a lone self-help guru without a book, you are going to have a simple problem. You can only speak in front of so many people. You can only provide one-on-one coaching to so many people. Books are easily distributed and easily read. They can provide you with the universal access that most personal media cannot.

3. Books will help you o make money. Whether you sell them from the back of the room or from the virtual shelves of Amazon, books can make you money with very little investment. And if you are able to interest a major publisher they can make you a large advance which may even subsidize your public speaking and coaching.

4. Books can be a stepping stone to higher priced products. Books can be quite inexpensive. In fact, so inexpensive that people are often willing to purchase them on a whim. If the book truly speaks to a need they have, they may be willing to purchase one of your more expensive products — seminars or coaching sessions for example. Even if they aren’t willing to buy your more expensive products now, they will tell you who is interested in your products in general. And who may be interested in your more expensive products in the future.

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Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Author: Glen Ford
Article Source: EzineArticles.com
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Every time an internet marketer tries a new technique, they are, naturally, quite nervous. As with most things in life, the first experience is the most challenging and then the process becomes easier.

If you follow the 7 tips listed here, you will have a roadmap to successful ebook publishing.

Here is your roadmap to successful ebook publishing:

1) Ask your existing subscribers what they want or need to know about. It’s not worth your time and effort if no one reads your book. Start with targeting a subject that is sought after. Check out your competition in your subject area to target your writing to what is generating reader responsiveness.

2) Prepare an outline. Know exactly where you want to go with your subject. Divide the outline into manageable sections and work on one subtopic at a time.

3) Stick to your schedule or road map. Don’t fall behind. If you have decided to conquer one topic a day in 5 pages, do it. Even if you are tired. Delaying the process won’t get the job done and you will be in agony and pitch yourself into a ‘writer’s block fit.’ Avoid this problem at all costs.

4) When you have completed your daily task, work on your sales copy for the ebook, just a little bit each day. It will grow naturally as your sale page should directly reflect your actual text.

5) Use ebook compiler software or your PDF converters to protect your manuscript from copyright violations. Copycats are the bane of the publishing world. While they are a fact of life and cannot be entirely eliminated, you can make copycatting much more difficult if you take the steps to protect your work at the onset.

Save your work as an EXE or PDF file. More publishers prefer PDF because it works well on Windows, Linux and Mac platforms consistently.

If you are using the ebook as a giveaway, send a newsletter to your subscribers to get the word out. You can also imbed your free offer in your website as an inducement to opting in to learn more about your primary product or service.

6) Create a sexy cover. Make it something irresistible. Use catchy graphics but not to extreme.

7) You can also promote your ebook through banner ads or article marketing. Remember it takes about 5-7 contacts with a particular individual until they bite. Regular exposure gets this job done well.

If you follow this roadmap, you can write and publish an ebook that works the way you want it to.

An ebook is very worthwhile because it establishes your credibility as an expert on a given subject. In time, that helps you build your business.

Now that you know how to write an e-book, don’t delay. Follow these 8 easy steps to ebook publication. You are an author!

Learn how to write and publish an e-book as part of your integrated social media and internet marketing campaign for your home internet business [http://www.maestrocasa.com]. The lessons are made simple if you know what to do: Click on the link, fill out the box and get immediate, free access to training videos, especially #2 and #3, to get started now.

Lauren Botney is an Online Marketing Coach and Mentor for what is arguably the World’s Largest Internet Marketing School around. Specializing in Article Marketing, Social Media techniques and other essentials for profitable Internet Marketing [http://www.maestromoney.com]. She is dedicated and stubborn. She trains complete newcomers and seasoned pros worldwide to achieve Financial Success. Through positive mentoring, proven business strategies and continuing education, you can stay ahead of trends and sharpen your competitive edge.

Author: Lauren B Botney
Article Source: EzineArticles.com
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Should you publish a e-book?

If you found your way to this article that has to be the question you’re pondering right now!

Publishing a ebook is by far the easiest way to get yourself published and that alone is a very good reason to consider doing so. Now, the real question here is whether or not it is worth the effort!

Will it give you the same satisfaction as you would get from being able to pick up a copy of your book at the bookstore?

Probably not!

Will you be able to make money from your ebook?

Most definitely!

Although you might not be writing your book to make money it has to, at least, be a nice bonus! You might be wondering if anybody would actually be willing to buy your ebook? The fact is e-books have become a multi-million dollar business so, there is definitely a market for your ebook.

Depending on your topic off course.

So, back to the original question. Should you publish a ebook?

It depends a lot on what you want to achieve. If your goal is to to get your book into bookstores all around the country publishing a ebook might seem counter productive. However, ebook publishing is a great way to start publishing your books.

Why not think of publishing ebooks as a step towards getting your books into the bookstores. This way you can easily build an audience that will be more than willing to purchase your book once it hits the bookstores.

Now if you have trouble actually writing the e-book I recommend that you take a good look at this e-book writing method.

It’s a method that allows you to create a report or e-book in anywhere between a couple of hours and 48 hours, depending on the size of the ebook.

In fact, you may or may not get Free Instant Access to the report I wrote using this method!

Author: Mike Hebsgaard
Article Source: EzineArticles.com
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Now what? Once your book is written and published what on earth are you going to do to get it into the hands of readers? Book marketing is often the stumbling stone for self publishers; however it can actually be one of the most enjoyable aspects of writing and publishing a book, because this is when the money starts coming in. Here are Ten Tips for guaranteed book marketing success.

Tip #1 Build a website. Having a website makes selling your book something that can occur 24 hours a day whether you are busy at the task of marketing or out having fun with your friends and family. Additionally, a website gives you the opportunity to reach a broader demographic of readers, which in the end means more sales.

Tip #2 Write content, blogs, articles. The best way to drive sales is to get your name, and the title of your book, out into the world. An easy way to accomplish this is to write articles. Articles can be published in print mediums like magazines, print newsletters, and newspapers and they can be published online. Publishing your articles online is a fantastic way to not only increase your exposure but to also drive traffic to your website. We speak on the topic of article marketing on our blog. See Simple Title Secret To Attract More Readers To Your Articles and for more information on this strategy read ‘How To Self Publish A Book For Free’.

Tip #3 Send a newsletter. Newsletters are fantastic tools to market your book because they can be forwarded to friends and family, they can be archived and the content will help your search engine ranking, and they can be printed and accessed at any time. Newsletters do not have to be involved, a simple one article format emailed on a weekly or monthly basis is a great way to stay in front of your customers and prospects.

Tip #4 Send a press release. Press releases are a winning tool for exposure. They can be distributed online to a major press release distribution site or to the local media, or both, depending on your needs. For more information on the power of a press release read, How To Promote A Book Successfully.

Tip #5 Advertise. Yep, advertise. It may cost a little bit more than an email campaign but you will be reaching a whole different market and if your ad is targeted enough, your return on investment can be incredible. Advertising can be in e-zines or pay per click marketing. When investing in an ad campaign, start small and test often.

Tip #6 Online networking. Do you belong to any forums or chat rooms? Chances are there are a few forums dedicated to your topic, perhaps you are already a member or you are familiar with them. Take the time to network in these forums and chat rooms. These are your peers and your audience. Let them know what you have to offer. (Most forums do not let you blatantly advertise your product in your posts. A simple signature with a link to your website is generally the best approach.)

Tip #7 Offline networking. Just like online, offline networking can offer a host of book marketing opportunities. Always carry a copy of your book and your business card with you – you never know who you might meet. Also take the time to join a few relevant organizations. If you join your local small business association, they often have the need for speakers. You could host a workshop or speaking engagement on your niche topic, and sell a few books too!

Tip #8 Testimonials and reviews. Testimonials and reviews are your bread and butter. Having someone else rave about your book eats just about any other marketing effort you can come up with. One review from a notable television network, celebrity, or expert book reviewer can sell hundreds of books. For more information, read “3 Secrets To Getting Rave Reviews – Learn How To Get Reviews That Will Launch You To Bestseller Stardom”

Tip #9 Affiliates. Having someone else, or a team of people, sell your book is an excellent way to both take some of the workload off of you and to broaden your exposure. Affiliates are basically sales people who work to sell your book for a commission.

Tip #10 Public Speaking/events. Hosting a public speaking engagement gives you the opportunity to accomplish several things. You are able to send out a press release announcing the engagement. You are able to market your book to the people you are speaking to. If you charge for the event, you are able to make a bit of money. Lastly, you can record or take a video of the event and market it as a product to those who were unable to attend.

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For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Read More On: Book Marketing.

Author: Bob Burnham
Article Source: EzineArticles.com
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So you’re an expert – so what? In today’s world, anyone with a little money can be an expert too. Websites everywhere market “life experience PhD.’s” to anyone willing to pay their fee. And if you’re chatting, you really have no idea who’s on the other end of the communication.

There is, however, a simple way to show the Internet community that you are indeed an expert in your field: by writing articles and ebooks that show your knowledge in your niche industry. Anyone can start a website selling paper dolls, vintage model trains, or used clothing; but only an expert will be able to talk intelligently about the history of Victorian paper dolls, how to preserve the paint on the outside of your model train without destroying the value, or how you can mix nostalgic clothes with new ones to create your own fashion look.

Articles for the Non-Writer

But what if you can’t write well? This is definitely a disadvantage. Though you can put together flashy animations, great catalogs of your merchandise, and an awesome inventory, if you don’t know how to communicate your expertise correctly, you will lose sales.

Non-writers aren’t always just people who can’t write, either. Lots of people who can’t write for the Internet have that problem due to physiological issues like dyslexia, or a genuine fear of writing instilled by years of public education, or a focus on numbers or business instead of words. That doesn’t mean you don’t know what you’re talking about.

But you can identify writing that does know what it’s talking about, and that’s where you can fix your problem. All over the Internet, talented writers who want to write, but who don’t necessarily want to sell things on Ebay, are showing up. Why not hire one, or contract with an article broker, to get the writing you need done?

Article brokers sell private label rights to articles pre-written by talented writers to people like you who need that content. These articles are often keyword optimized so that you can get better placement with search engines. They’re well-researched and informed. And you can either purchase pre-packaged articles that you can place on your site or in an emailed newsletter, or you can contract with the broker or writers to have articles tailored to your specific needs.

It’s a new expense, but it can be surprisingly affordable. And since all rights are sold to you, you have the choice of recognizing the writer in the byline, placing your own name in the byline (as many celebrities already do with their ghostwritten autobiographies), or of just putting it up as content with no byline at all.

What About Article Directories?

You may have seen other sites online that offer Free Web Content. I don’t know about you, but when I see the word “free,” I always ask what the hitch is.

And article directories do have a hitch. Articles in these databases are written by people who are often experts in their field, and often have a website that competes with yours. You can indeed use their article on your website for free, but you will have to include a resource box with the author’s name and, if included, website with a clickable link. This means that you are putting someone else’s content on your site, acknowledging them as an expert, and then giving them a free link back as well. This allows them to steal customers from your website, not for you to retain the ones you have hooked.

Instead of using article directories as sources for free content, use them as a marketing tool. Purchase batches of content from a writer or a broker. Use some of the articles you’ve purchased to enhance the content on your website or in your newsletter, but take one or two of them and put them into the article directories under your own name, with your URL attached. Then if someone else downloads your article, the URL from their website will point to you.

What About Ebooks?

Lots of people are looking at ebooks as a great way to self-publish books and sell them online. But they really make a much better marketing tool.

If you compile your ebook into a PDF, it can be downloaded and read, but it can’t be changed. That means anything you put into it will remain there, including the URL for your website and all the contact information to you and your business you like. And there are no printing costs for these documents. Instead of selling an ebook on your website, put them out there for free, no strings attached. Your customer may question it, of course, just like you and I question freebies, but the answer to that is the truth: it’s a marketing tool. With an ebook, you can show your customer you know what you’re talking about, and you can give them information that they can subsequently use. But since the book has your information in it, including the URL, the customer who uses it will be reminded every time that you exist.

Just like with articles, you can hire outside writers or contract with article brokers to acquire ebooks, or you can compile a collection of related articles into an ebook yourself.

If you don’t have the capacity yourself of creating a PDF, you can use the easy PDF creator in the free download OpenOffice; it’s compatible with MS Office, and easy to use if you’re used to Word.

Cody Moya writes about Article Marketing in his free 50 parts course on Internet Marketing. You can sign up for his Free Internet Marketing Course and get additional information at his website: http://www.marketing.us

Author: Cody Moya
Article Source: EzineArticles.com
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