Monthly Archives: September 2012

Social Media Marketing For MLM – 3 Simple Social Media Tips You Can Use to Get Noticed Online

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Being able to master social media marketing in your MLM home based business is going to help you rise above the rest of the crowd. Gone are the days of search engine marketing training, and in are the days of YouTube, Facebook, and Twitter. The main goal of social media is to be social and to syndicate your DESIRE through particular mediums into other people, thus branding yourself in the process. Here are 3 super easy tips you can use starting today to increase your credibility online with social media.

Understand the User

In order to excel in this type of marketing, it is imperative that you understand who you are marketing your products and services to. The more you try to use force in your marketing efforts, the more your prospects will run far away from you. Understanding your target market is crucial with this type of marketing. If you are looking to gain the trust of your potential business partners and customers, this has to be mastered.

Go Viral

In order to better spread your message across the internet using social media, you need to do your best to go viral. There are numerous ways to do this of course, especially with video marketing. One free service you can use is called Tubemogul. This tool allows you to upload one video and post it to more than 10 video sharing sites all at one time. This is by far the best way to brand yourself and your company as quick as possible.

Be Social

The key to succeeding in social media marketing in your MLM business is to actually be social. If you are out there just trying to increase your status, you will soon fail. This type of marketing is so transparent that others can see your motives as clear as glass. Make it your goal to reach out to others to see if you can help them attain their goals. By using the 80/20 rule, you will be doing yourself a good justice. You need to focus on other people 80% of the time, and focus on your efforts the other 20% of the time.

Have you been getting negative results in your MLM social media marketing efforts? Learn the secrets to taking advantage of these social media tips [http://www.ontariankhawkins.com] and more to attract the right people to you. Make sure you pick up your Free Mechanics to Wealth Booklet and 2 CD set that will show you how to maximize your efforts exponentially.

Author: Ontarian Hawkins
Article Source: EzineArticles.com
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Book Writing Mistakes That Block The Completion of Your Book

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What’s blocking you from releasing your significant message in a book this year? For many, an unfinished manuscript is the culprit. No worries; read this article to finish strong and sell sooner than you imagined.

Don’t make the simple mistakes that blocked many of us for years. A wildly successful book could be in your near future. But you’ll never know if you don’t complete and release it to the world.

To make sure you finish strong and your book garners all the attention it deserves, start with correcting the simple book writing mistakes below:

Mistake 1 Failure to make the editor’s cut.

Many inexperienced writers are in love with their words. They can’t bear to part with the long wordy prose in their manuscript. Shorten your stories and examples. Use the popular question answer format. Ask a question in the heading; then answer it in the text. Most audiences are busy and respond better to this easy direct style.

Solution: Go ahead you can do it. Edit your book and cut anything not necessary to support your thesis (main central point). Editor cuts make your book concise, easy-to-read, and compelling for your readers. They will reward you by reading it and telling all their friends about your easy to read helpful book.

Mistake 2 Failure to submit one’s writing to a professional editor

First time authors settle for the easiest opinion to get (their family and friends). Always get a professional opinion of the final edition. Someone not blinded by love and concern for your feelings will tell you the truth about your wordiness or grammar mistakes. They’ll help you weed out passive constructions like, “there is”, “is”, “has”, “begin or start”. A professional editor will energize your writing by limiting the “ly” adverbs that tell instead of show. A good editor will spot your tense changes.

Solution: Invest in your book to make it the best it can be. Make it your goal to paint a picture that your readers respond to with their emotions. Professional proofreading pays off with more book profits.

Mistake 3 Failure to know your audience.

Aspiring authors gather all their extensive knowledge and write a book. They often fail to consider the audience they will serve. Write for a specific audience. Top selling books focus on one topic for one audience at a time. Your audience waits for the easy to read and easy to implement solutions you provide in your book. Save them time and money, make life more enjoyable, help them profit; they will love you for it.

Solution: Today choose one or two of your audiences; prepare a profile of their needs or problems. Keep it close to your book writing station. With a targeted market, you’ll write a book for an audience that’s looking for solutions.

Mistake 4 Failure to sizzle your title to sell well.

Titles set the stage for your potential audience. They either work to grab your reader by the collar and pull them in for the read or they don’t. Top titles create excitement, anticipation and enthusiasm for more. You want your titles to express the heart and passion of your book or be ‘the match’ that ignites your reader’s interest in reading your important message.

Solution: Develop this valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read. Remember, don’t stop at your book cover title, sizzle your chapter titles, headlines, bullets and sell more.

Mistake 5 Failure to focus on one main topic.

Top selling authors focus on one main topic. They make sure each chapter supports that subject. If you scatter your focus, you’ll come across as unorganized, long winded, and boring. Your readers may find your book hard to understand.

Solution: Instead of an encyclopedia type book, chunk your information into modules, segments, chapters or parts. In each segment, offer plenty of detail to make it useful to your reader.

To continue with these book writing mistakes could mean your book never reaches the audience for which it was designed. On the other hand, you could finish strong and put your book into the hands of those waiting for your easy to read solutions. Don’t make them wait any longer. Go to your destiny; write and complete a wildly successful book.

Earma Brown, 12 year author and business owner helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine “iScribe.” Send any email to iscribe@bookwritinghelp.com for free mini-course “Jumpstart Writing Your Book” or visit her at Book Writing Tips

Author: Earma Brown
Article Source: EzineArticles.com
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The New Ebook Publishing Paradigm

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The future of publishing nonfiction ‘How to” eBooks is at a turning point. The industry will drastically change over the next few years. This change will be brought about through the use of better niche finding tools and the ability to monetize the new mini-web site model or so called landing page.

The Old Paradigm

We have all searched the WEB for important information and found a site offering just the information we were looking for in the form of an eBook. The site is a one page landing or pitch page and describes the virtues and benefits the book has to offer. No other pages or additional information is available. The owner of the site uses a pay-per-click program and one of many affiliate programs such as ClickBank to generate traffic to the site. For many publishers this model or paradigm has worked great. For example, the eBook Fat Loss for Idiots generated over 21 million in sales in a 12 month period according to ClickBank. Others have also done very well financially using this model. But, newer tools and technological advances in the eBook publishing arena will add more keyword markets and make it more probable to attain this type of world class financial performance.

The New Paradigm

The new paradigm will open thousands of smaller keyword based markets for eBook publishers. Although these new markets will be smaller in size and not likely to produce 21 million in sales in twelve months, the smaller size will allow the publisher to “own” their keyword space; thereby avoiding the necessity to use expensive pay-per-click services. Consequently, although the total revenue from smaller markets may be less, profitability will be higher since pay-per-click programs will not be needed. In addition, the smaller size markets will necessitate additional eBooks be published to generate world class revenue growth. So, more eBooks sold into smaller markets equals’ higher profitability.

To create a world class financial performance using the old model you needed a “hit” eBook. By definition, hits have a low probability of occurring. The new approach reduces this risk by spreading out the earning potential over many eBooks which are sold into smaller markets improving the possibility of consistent and higher profitability. It is generally accepted, that relevant content on your web site combined with a good linking programs will lead to being placed on the first page of Google’ search results. This is what we mean by owning the keyword. If you can attain first page placement, no need for a pay-per-click program, since your site is already on the first page of the search results. Problem is how much content and how many links do we need to get first page placement? Tools are now available allowing us to make these types of judgment calls.

Although others are available, BrainStormIt by SightBuildIt is designed to find this type of information. For example, using the BrainStormIt tool, you can rank keyword based market niches by size and the amount of competition likely to be found in the space. The ranking ability is used to estimate the amount of time it will take to build out a mini-site in term of pages to accomplish first page Google placement. However, if you choose a keyword market that is too small you will not make any money selling your eBook since there will be no real market to sell into. So, BrainStormIt provides a profitability rank which will give you the ability to get just the right size market niche. Not so big so that it takes years to get first page placements but just the right size so first page placement is available quickly and profitably.

The New Paradigm Advantages

The smaller market size and first page placements deliver many other advantages. With a mini-web site that contains relevant content, the possibility to sell – in addition to your own eBook – other related information products as an affiliate, significantly improves the profitability of the mini-site. Unlike the old paradigm which only contains a single landing page, the new paradigm uses a mini-web site allowing for other monetizing techniques such as AdSense Ads, affiliate marketing, audio products, video products, membership services, joint ventures, ad space sales and so on. These monetizing techniques lead to higher profitability. This is a powerful new approach for eBook publishers. These tools open up a broad array of new markets for the publishers of eBooks. When these new tools are combined with other changes in the eBook publishing industry such as new eBook readers, eBook popularity on mobile devices such as the iPhone and the significant increase in Amazon eBook sales the growth advantages for the new paradigm is clear and evident.

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Benjamin Franklin

Larry Vingelman is a well known business consultant and publisher. Go to http://www.ebook-publishing-system.com for a free chapter download of his new eBook How to Create Wealth Publishing eBooks. Also available is a free financial template detailing the advantages of publishing many books into small markets.

Author: Larry Vingelman
Article Source: EzineArticles.com
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Indie Versatility

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Indie music is short for independent music, and rather than typify a particular musical style, it describes a mindset, philosophy and culture with which diverse musicians align themselves. Indie artists place great emphasis on self-expression and prefer the freedom of being in full control of their own recording and publishing, rather than having the ideas of producers and sound engineers supersede their own. They aren’t all that hung up on commercial success and make music for music’s sake, for the enjoyment of it and to make a basic living from it, not for huge financial gain and international fame. The mere thought of these motivations makes an indie artist want to stick a fork in the nearest electrical outlet.

The artists of the time often go against the prevailing trends. For example, the 80s, as a reaction to all the testosterone filled swaggering rock that shook the windows, indie started the twee-pop movement. The movement was characterised by jangling guitars, fey and innocent lyrics and an idealisation of 60s pop. The culture adopted a childlike innocence and assumed naiveté; clothes were asexual and pastel, they read penguin books, ate sweets, and drank ginger. Their heroes included Christopher Robin and the Undertones.

A “lo-fi” aesthetic has often been associated with the genre. This was the case in the days before the massive advancements in technology, when many artists still used cassette tape recorders to record their music. These days, even with the easy availability of home technology that can do the same work that a music studio can do, a lot of artists still make use of lo-fi. They claim that it has “authentic roughness” and a raw sound, which they treasure in the face of slick, polished recordings, with all missed chords and unique mistakes wiped away.

Some artists, however, have embraced technology and invested in the relatively inexpensive recording devices that allow them to create their own studio quality music from home. The new equipment also allows them to experiment more with sound, enabling them to delve further into their creativity to express themselves. Artists have their own web sites and spaces on other sites like MySpace.com. Music blogs and social networks also play a pivotal role in getting independent music out into the public’s attention. Sites that have been particularly significant in the success of a band are those that allow audience participation, i.e. giving the audience an opportunity to listen to the band and then rate them.

Other sites allow artists to upload their music so that visitors can browse the site, pick their favourite genre and listen to free artist samples. They also have access to artist biographies and may purchase any tracks that they would like. On some sites the tracks have a set price but on others the artists are allowed to sell the tracks at any price that they like.

Indie artists often create their own labels and record companies in order to sell their records and the records of artists with similar sounds to theirs. Occasionally, however, an indie band will move to a major label. These bands are often severely criticised by their fans and by the fans of indie music in general for being sellouts and for giving in to the lure of wealth and fame. It is important to note that a band doesn’t secure its success by merely moving to a major label. Only 1 in 10 cds released by major labels makes any profit for the label. It is often more probable that an indie artist will make more money by producing and promoting his or her own cd than by signing with a major label.

Major labels keep a very close eye on indie labels and the emerging indie music scene. They consider indie labels to be right on top of current trends in the continuously evolving music scene. Indie labels are small and often local to a specific area, and are ideally situated to spot local talent. Because indie is such a diverse genre, they are able to promote a variety of specialised music types.

Recommended Sites:

http://en.wikipedia.org/wiki/Indie_(music)

http://en.wikipedia.org/wiki/Lo-fi_music

Sandra wrote this article for the online marketers Indy Music News independent music news [http://www.indy-music-news.info] one of the leading site indexes when it comes to indie music news

Author: Sandy Cosser
Article Source: EzineArticles.com
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Online Publishing – The Future

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With the emergence of the internet, there are now many services that will let you publish your work online, some of them even publishing the material for free.

There are many categories in which someone can publish something online. The most obvious are books, which you can now write and put up for sale at a number of online publishing websites without needing any professional services. This also includes photo books, which can include pictures you have of celebrities, animals, flowers, or whatever you want your photo book to include. Self publishing can now make your photo book available to the online world. One of the most popular forms of publishing self written material online is in the form of an e-book. Ebooks can be downloaded immediately giving the reader the chance to get the material instantly without having to wait or pay for shipping or traveling to pick it up from a local bookstore. Publishing books on poetry or cookbooks or a wide variety of topics are now done easily without having to wait for approval from another source, and these types of books can easily be turned into ebooks, giving the publisher another way to distribute their work and make more money from it.

Music has moved to the forefront of the online publishing industry. While artists are still looking for that big contract from a major label, there are many websites that will publish your songs for no cost at all, giving bands and solo artists exposure which was not possible years ago. Publishing songs online has become one of the most popular forms of online publishing, especially in various social networking communities.

The type of online publishing one chooses is a matter of preference, as even though there are many sites where you can publish your media for free, there are advantages to dealing with companies that charge a fee as well. Self publishing most times also means self promotion. Someone without the proper marketing skills may find that even though they can now get their work published, they still are not getting any exposure for their work. There are publishing companies online that will promote your material as well as publish it for you. There are various fees depending on the type of service you want, but many of these companies not only will publish and promote your work online, but also can offer newspaper, radio, and TV exposure as well. Sometimes this comes in the form of advertising your work, while other times they can set up interviews with various media outlets which can allow someone not only to promote their work, but also promote themselves which could help with future projects.

The world of publishing has taken on a whole different look with the emergence of the internet. The trial and tribulations many artists and writers had to deal with years ago are now a thing of the past and being able to get your work published online has opened a door for many people that could not have been opened so easily before. Online publishing could be the wave of the future for many writers and artists.

Martin Alan enjoys writing on subjects such as literature, online publishing, online magazine and self publishing. He also enjoys keeping up-to-date with the latest developments and innovations in technology and online marketing.

For more information on online publishing click here; http://www.yudu.com

Author: Martin Alan
Article Source: EzineArticles.com
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