Self Publish EBooks – Let’s Do The Math

Unless you’re Stephen King or one of the other best-selling authors, you’re not going to make the same income by being traditionally published as you would if you self publish your book as a Kindle ebook. Don’t believe? Let’s do the math.

Author A is a mid-list Author with XYZ Publishing House (names have been changed to protect the guilty).

Author B on the other hand, is a non-conformist. She self-publishes on her own site and puts her books in Amazon’s Kindle bookstore.

Now for the math:

XYX publishes Author A’s book and prints 25,000 copies (their normal run for her genre). The paperback book sells for $6.95.

For this scenario, Author A will get 7% of the gross. So 25,000 X 6.95 = $173,750 X.07 = $12,162.50. The book was not reprinted as more than 2,000 books were sent back to the publisher so the royalty Author A actually received was reduced by $973.

Now Author B publishes her book on the Kindle so there is no print run. But she does sell the same number of books as Author A in the first year because her book is being sold worldwide.

Because Amazon pays a royalty of 70% for buyers in the United States and other Countries – 35% royalty, Author B’s royalty will be measured at an average of 52.5%. To be even more fair, Author B sells her book for $4.95 on Amazon. So 25,000 X 4.95 = $123,750 X.525 = $64,968.75.

Money isn’t the only difference between the two authors. Author A is locked into a contract and since her publishing company won’t reprint, the only money she’ll receive is 7% of the 70% her publishing company makes selling it as an ebook on Amazon.

Which means Author A is dead in the water. She’s locked into a contract and it will be years before she can get her book back to self-publish.

While Author B will be selling her ebooks year after year. Even babies being born today will end up paying for and enjoying her books.

So tell me again, why you prefer to be print published rather than selling your own books as Kindle ebooks?

And with your books on Kindle, it’s entirely possible your name could be right up there with Stephen King but without the baggage of a go nowhere contract. Just Google Amanda Hocking if you don’t think this could happen.

Judith Tramayne’s passion for the last 13 years is helping Authors self-publish ebooks. Her “Kindle eBook Course” has 18 videos and 7 image-filled PDFs shows how to EZ-ily make a Kindle ebook. Visit www.agoodread.com

Author: Judith Tramayne
Article Source: EzineArticles.com
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The Book of Ruth: A Story of Love and Rededmption #1 Best Sellers in Two Categories on Amazon

Best Sellers in Christian Old Testament Commentaries

#1 in Top 100 Paid

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The Book of Ruth: A Story of Love and Redemption (Daily-Bible-Reading)

Deborah H. Bateman, Amanda Daubenmeyer, Lisa Lickel, Mary Hollingsworth, Anne Telestiok

4.8 out of 5 stars (12)

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Best Sellers in Christian Education

Top 100 Paid

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Deborah H. Bateman, Amanda Daubenmeyer, Lisa Lickel, Mary Hollingsworth, Anne Telestiok
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$4.99

Trials and Tribulations of a Self-Published Author – Internet Sharks, the FBI and Reviews

My first bit of advice is to write a novel because you want to. If you are writing to make money then that’s a far bigger hurdle. Self publishing is not for the faint hearted. You will need to gain expertise across a broad range of skills, such as book cover design/artwork, editing, proof reading, publishing, marketing, web design, etc etc.

Of course you can pay others to do some of this for you, but for each pound/dollar you spend you may have to sell two books to cover your costs. This is also where you will meet the first of many Internet sharks. Authors are outnumbered by people making money on the back of self-published book sales. There are a plethora of these selling the skills I described above. Most are trustworthy and offer a good service, but many more exist to simply rip you off.

My first experience with sharks was a lady literary agent in the US. Her costs were reasonable and her letters sounded sincere. There was no rush to trap me which made it feel all the more genuine. The first letter said that my novel had to go in front of the board before a decision could be made. The next letter was the successful acceptance of my work. I paid, fortunately a small sum of money, then had my doubts. I should have done the next step first, but hindsight is a wonderful thing. Upon conducting an Internet search of her name, there were lots of hits warning me about her. Indeed, almost immediately there were messages that the FBI had caught up with this individual and were investigating her. She was shortly found guilty and some of my money was repaid to me. No doubt she is now back on the Internet, offering the same service, but under a pseudonym.

A point to make is – if it sounds too good to be true then it probably is. My advice is to check and double check everything that you do on the Internet. Seek advice from others. There are loads of useful websites offering sound advice. Find Author Forums and chat with others to find out who is trustworthy, and who is not.

It is strange that in writing an article about my experiences, as a self-published author, I have immediately launched into experiences other than writing! The writing part is relatively easy. In effect I am assuming that you can do this. But, not everyone can write successfully. Can I? I think this is the next stage of testing the waters, so to speak. It’s easier to dip a toe in the water of authorship than immersing oneself fully. It would also help you to establish your credentials early on and build up a following. I think this is the soundest advice I can offer.

Start by writing short stories or articles for magazines. This will help to establish you and will also earmark whether you have sufficient quality to make it as an author. Short stories are quite difficult to write as they need to have an impact in only a few pages. Joining a creative writing class can help you to develop skills in short story writing. It also helps to get your early endeavours peer reviewed. As a warning, be very careful in getting family and friends to review your work.

I had a very strange conversation with a literary agent (LA) that went like this:
Me: Hello, I have a manuscript that you might be interested in.
LA: Hello dear. Are you an established author?
Me: No.
LA: Then it will be rubbish, dear.
Me: My friends and family enjoyed it.
LA: They would say that. Wouldn’t they dear?

I felt that her comments were grossly unfair. But upon reflection, she had a point. I then went on the works Internet and asked for 10 volunteers. People I did not know, who might give me an unbiased view on my books. The response was overall good, with one or two who did not give an opinion. Since then I have found that getting reviews is very, very hard work. Look at your own experiences. How many times have you reviewed other people’s work? We have all read outstanding books, but we rarely bother giving a review, so why should we expect that of others?

Last year I sold one-thousand ebooks and from that number I had just one review, which was negative. That’s the other side of the coin, poor reviews. I have had enough reviews from independent readers to know that my book will appeal to some people. One of my favourite reviews said, “I slowed down reading the book towards the end because I didn’t want it to finish.” That was so heart-felt that it really made me feel that my work was genuinely appreciated. You need a review like that once in a while to counter the negative reviews.

The most negative reviews I have ever received were all from one website. I gave away free books and I suspect that these people entered the give away, regardless of the genre. This was the first time that I got a one-star review with the comment twaddle. You cannot easily dismiss a comment like that and nor should you. Not everyone is going to like your books. Even the best authors get negative reviews. You also need to face the truth that your work may simply not be up to standard. The writing has to be very good with no errors. This is very difficult to achieve; especially on a budget. I paid for two people to edit my recent book and one of the first readers spotted two quite glaring errors where I had used the wrong names in the wrong place.

This again comes back to sharks. I count myself lucky that I have encountered few and the people I have used have been very genuine. Remember though that this is a business. People reviewing your work will want to turn a profit and will want to be reviewing the next book as soon as possible. Also, if your work is full of errors, even the best editor will lose heart. You need to get the manuscript up to a very good standard before submitting it for review.

Good luck in your writing

David Burrows
http://davidburrows.org.uk/
Author of Drachar’s Demons and The Prophecy of the Kings, a fantasy trilogy

Author: David J Burrows
Article Source: EzineArticles.com
Provided by: Guest blogger

How to Survive Being Edited as a New Author

Do you find it hard to accept criticism? I sometimes find it hard to take the criticism of others, but I think it has something to do with the way they do it. If it is done in a loving, caring manner it is much easier to swallow. If it is done in a critical, dog eat dog manner it is much harder to get over the hurt so you can move on to accept the suggestions.

Believe me since I have been online I have had to deal with this from time to time. One of the hardest for me to swallow was a person who totally did not want me sharing Bible Verses. It hurt my feelings, but it was more about the fact they rejected God. It made me realize how He must have felt walking around on this earth and being constantly rejected by people. Maybe this is something He wanted me to feel so I would not feel so rejected myself. Or maybe it was so I wouldn’t feel like I was exempt from rejection.

One of the processes we as author’s have to go through that is hard to get used to is being edited. It is something we all need, but how do we survive it. As a new author this was one of the hardest things for me, because I didn’t know what to expect. When I wrote my first book: The Book of Ruth: A Story of Love and Redemption and got it back from the editor I was devastated.

I felt like someone had torn my baby apart. It took me a day or two to get past the surprise to be able to do the updates. My editor gave me good advice. She said for me to leave it alone for a few days and give myself time to get used to the idea, then go back and make the corrections. It was good advice and it helped. What she did was good, I just didn’t have any idea what to expect.

I have had people edit me who were loving, sweet and kind with their words of critique and suggestions. I have had other people who looked at my work and were critical, mean, had nothing good to say and made me feel like I had just been chewed up by a bull dog. It really hurt my feelings bad. It took me a while to get over it. It ruined my day and I still haven’t went back to look at their comments to see what improvements I can make from them. I did keep them and I hope in the near future I can move past the hurt and see what I can gain from their critiques.

So as we try to help each other and learn from each other my suggestion is that we think about the way we present our critiques to people. Can we also complement something they did right? Can we say it in a way that will not cut them to the core, but make them feel we really care about them and their work? We don’t want people to think everything they did was wrong. Or that we think we have all the answers and they are stupid.

Can we not be jealous of what God is doing in the other person’s life? Not feeling like we have to bring them down a notch or two. Can’t we celebrate one another’s  victories? How can we better support one another and celebrate what God is doing in each of our lives and still help make us all better for His glory?

I am sharing this in hopes of helping someone else who may have experienced the same thing or to help new author’s to know what to expect and not be caught off guard. I am not against editors or being edited or critiqued. I realize we all need to be edited and have our work looked at by other people to make us better and make our work better. But, let’s work together to make each other better and not bitter at the whole process. If we work together as a team, them we can improve the whole process and turn out work we all can be proud of.

Self-Publishing – Not for Sissies!

“I’m going to write myself to freedom.”

Overworked and stressed, with two babies and a child wobbling badly in school, teaching music by day and doing microscopy for leukaemia cases in the nights between 8h p.m. and 12h a.m., that decision came from the murky depths. It was made on a week’s break, staring at the sea in the romantic light of a full moon. And it was the beginning of a journey that would boldly take me staggering on a road many have walked and more have failed on.

Did I reach my goal? Not by a long mile yet. But the landscape is beginning to look greener, and there are unexpected orchids along the way.

Writing has always been a part of my nature. A word of caution to would-be authors: If it comes easily, you’re on the right road. At least one part of this journey needs to be easy. If you begin with a roll of the eye and a great big sigh, perhaps try your hand at something more lucrative, such as nuclear engineering.

Here are the steps, point-wise, that I have followed. I’ll also outline the results of each step.

    • Submitting to hundreds of agents and publishing houses in a climate of world financial crisis – not clever. Only now, since 2011, do I have a literary agent… unofficially.

 

    • Self-publishing as ebook. Alright, that was seduction. The website was well-worded. It got me a couple of hundred views and some nice readers’ comments; hardly any downloads but as I could see the other authors’ stats too, I saw that I didn’t fare too badly in comparison.

 

    • Self-publishing as paper-book on Lulu.com. Good quality (though the binding could be improved); the books look good. Too pricey to offer to shops or sell directly, after shipping; even in “bulk”. But handy for sending single copies overseas.

 

    • Blogging. Careful: Blogging is addictive. The most important reason is the friends one makes online. One can easily spend days and weeks blogging, ultimately losing the way and forgetting that blogging is really a tool, not a hobby.

 

    • Online networking. Once again: Careful, addictive. I use Facebook mainly for games now, though I’m thankful that I’ve found so many of my old friends again. Neither of these have anything to do with internet marketing though.

 

    • After the necessary distractions of blogging and online networking, back to reality: Reviews. I got both readers’ comments and professional reviews over time. Reviews are important; you paste them as advertisements wherever you need them.

 

    • Professional editing and finishing: I met my editor on the blogs. This is why online networking and blogging is necessary despite the time factor: You meet important people who help you along your path. I also had the book covers professionally designed. You need that kind of finishing. A cover sells a book.

 

    • Paper publishing. A friend helped me get started (she is a graphic designer, where would publishing be without them?) and I printed a run of the first book in the series. This small local print run brought the cost per copy into the sellable range.

 

    • Launches: We launch each new book; the launch itself brings some much-needed capital as well as a bit of publicity. Book signings and promotions are on a similar level.

 

    • Sales through shops: We were fortunate that our leg-work paid off and a number of our books were accepted in a number of shops. Frustratingly though the cost-per-copy of small digital runs is still too high for the large chain bookstores to look up. Besides, you’ll have to be something special to get them to look at Science Fiction. The genre is… while not dead, badly abused and tattered.

 

    • Direct sales at markets, events etc: A lot of work for very little reward. However it does raise awareness. We had a few sales every time we staged such a sales event.

 

    • Newspaper and magazine publicity: This is a slow process. We have had podcasts, press releases and reviews in newspapers, and a popular magazine reviewed the first of the series; yet, sales figures didn’t seem to reflect. However, the news is filtering through to people and over time, there is indeed a sales impact.

 

    • Revisiting internet marketing: So far, all we explored was free marketing. Now we put up a website to showcase each of our books (by which time we had acquired a couple of more authors, and had added some music books to our stash). A learning curve how to program a website such that it works, across browsers. I doubt that many self-publishers actually design their own; but I’m headstrong and knew exactly which way I wanted it. Possibly this is a mistake; time will tell.

 

    • Adding “freestuff” to our website: This brings eyes, and clicks. Inquisitive clicks who enjoy browsing. These clicks have in all probability browsed for “free books” or something similar. Previews on books are a must, but how much to tell, that is a pickle. The wording is still a learning curve. It’s not a given that if you purportedly know how to write and capture a reader from scalp to toe, you’ll also know how to write a good ad!

 

  • Giving up and the angels intervening: Now this is the part you might hate to hear. So far, all has been hard and consistent work (though you have probably spotted all the holes by now). But it felt as though it were going nowhere; so I sighed pitifully and gave up. For a moment. I needed ten “Violin Tunes” as I use them in my teaching (and the music shop needed stock) so I trudged down to the local copy shop with my professional covers… ordered the insides and CD’s… was referred to a sister branch of the shop for the insides, and met a lady who introduced me to a distribution agent for music books.

After all this Scifi agony, my unassuming “Violin Tunes” was the book that started moving first! We’re still in small runs (South Africa = financial struggles and a battle to get a product finished in time due to all sorts of shortages at all times); but the ball is rolling, and as I promised my friend who set it rolling, I have taken a new breath and am pushing onwards.

I still have a list of things to do to promote the Scifi series, the other music books and by now, the new authors.

Perhaps the most important piece of advice:

  • Follow every lead, promptly. You never know where it will take you. If the angels want to intervene, let them.

I hope these tips will help you along your publishing road. I intend to come back with more when I have progressed further.

(Lyz Russo is a self-published author and violin teacher in South Africa. At the time of writing she is getting ready to launch the third in her series of Science Fiction books, and some other authors’ books.)

P’kaboo Publishers

Author: Lyz Russo
Article Source: EzineArticles.com
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