Monthly Archives: January 2012

Self Publishing Your Own eBooks Isn’t Too Difficult

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Self publishing books is easy to do these days. There is a ton of resources out there, from freeware, forums to excellent writers who are clamoring to go public. It’s amazing why there aren’t more people seeking to express their professional and creative juices through an eBook.

Not knowing what an eBook is is not surprising – it has not reached the prominence of its paper parent, but its fast gaining a reputation as a valid source of researched and professional information instead of a vehicle for virus or questionable content. An eBook is what email is to snail mail – it is paper books’ revolutionary counterpart. True, it can’t probably replace a good ol’ paperback with a warm cup of chocolate, but it can have an entirely different niche.

As with any written work, the key is proper targeting. You need to ensure that the language that you’re using is something that your chosen demographics can relate to. Knowing whom you’re talking to means that you can easily figure out what else they need to know. At almost any occasion, communicating with an expert varies greatly from talking to a newbie.

Being specific in your eBook, otherwise known as targeting, can be challenging for some. Fortunately, the internet is bountiful with places where individuals sharing the same interests can meet and engage in month or possibly year-long discussions.

Have a closer look into these websites or forums. Signing up in forums is most likely free, but if it isn’t, there’s probably a free version out there.

Next, check out the forums. You will discover a mix of experts and laymen on the topic. Figure out what these people want to know. The section with frequently asked questions in any website is heaven sent – as these questions will enable you to gain insight on what to write about. Exploring various sites can also provide you with ideas on what to put in your eBook. Be on the lookout for common questions, for these have to have a definite place in your eBook.

After you were able to figure out what to write about, focus on the next important thing: Good segmentation or subject breakdown. Doing this results to a flow of work that is easy to read. Of course, anything that is easy will sell more. Being consistent in selling eBooks that are comfortable and easy to read means that more and more people will flock to your store, visit your site, and possibly, purchase more.

eBooks are the wave of the future. To some extent, they don’t compete with their paper peers but enhance them, having a different role. Self publishing eBooks is absolutely a revolutionized way for internet marketers to make money.

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Earn $45.73 for every sale of the ultimate guide on writing and selling eBooks at [http://writeandsellebooksguide.com/affiliates.html] Simply send some traffic to the high converting sale page and you will receive your revenue through weekly direct deposits.

Author: Robert Boyd
Article Source: EzineArticles.com
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Distribute Your Self-Published Book – Part 1

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Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the “brick and mortar” bookstores like Barnes and Noble. Authors go through many hoops and snags to accomplish this– what I call the “traditional publishing nightmare” of inefficiency and lack of support for authors. Usually the author only gets around 10% royalties and has to pay back all promotion expenses such as book signings. So many hoops, some give up. So many authors I speak with who have gone this route still have hundreds, even thousands of unsold copies littering up storage space. Talk about discouragement. Distributors Can be Dangerous to Your Book’s Health and Your Wallet One author wrote, illustrated, and marketed six beautiful children’s books. Her books were well reviewed and received. For some time, the profits rolled in until her distributor went bankrupt, owing her $160,000. After she stopped crying, she decided to take her books on the road—to local fairs and talks where she could KEEP all the profits. Distributors take quite a chunk of money from the author’s profits too. They charge the author for storage, and when books are returned, the author loses those sales, and has to pay the distributor too. Authors lose from the bookstores because their payment is late or unreliable. Some authors wait way beyond 90 days. In fact, many just don’t get paid. Writers are not always good at collections either. These middlemen not only take most of the author’s profits, they cause much stress too. How Can Self-Published Authors Distribute? Self-published books include: print books (perfect bound, comb bound, print on demand or print quantity needed, or stapled) or eBooks (sent over Email through Word or Portable Document Files) Local Distribution. For each venue, make sure to include ordering information such as your Web site URL, your company address, your toll-free 800 number, your local phone number, and an order page to fill out for fax or phone orders. 1. Distribute through the Press. -Create a “Power Press Release” (include tips and how-to’s)
-Get a Feature Story from the Media
-Write a how-to article and submit 2. Distribute through a local Talk Show-Radio and TV or guest speak for another person’s teleclasses. Just a phone call away you can reach 100’s of people interested in your book’s topic. Do some research on www. teleclass. com [http://www. teleclass. com]. From my guesting with other experts every 2 months, new clients come; new book and teleclass sales increase to make up half my income. On the talk shows or the teleclasses, offer the audience a free report to capture their email addresses. You can also send it through your host and she will distribute that information to her large email list. Of course you include your sales-pulling signature file at the end. 3. Distribute at local talks to groups. Sell your print books at the back of the room. Take a clipboard and capture everyone’s email at the talk. These people become your dedicated sales force and tell others. Word of mouth takes up to one or two years, so be patient for results. Check your library for Clubs who need free speakers. Develop a selling two-sided flyer with testimonials, your book cover, excerpts, and an ordering coupon. Take books and flyers with you everywhere. Offer to all you meet, even your dentist! Authors need to be proactive in book promotion because publishers won’t do it for them. (Part 2 of this article is available)

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at [http://www.bookcoaching.com/opt-in.shtml] and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Author: Judy Cullins
Article Source: EzineArticles.com
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Self-Publish Books On the Amazon Publishing System

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Publishing you book as an independent publisher/author is so much simpler and cost effective than it was a decade ago. Even more amazing is the opportunity to market your product at a price that doesn’t require you to take out a second mortgage. Amazon publishing ventures now consists of a group of companies whose purpose is to work with indie publishers and authors to get them published and in stores as well as on the company website. Amazon’s Kindle needs content therefore; it’s in their best interest to groom authors for the venture.

Getting started with Amazon is just a matter of choosing your project and getting the research accomplished. Once you have your book completed and edited, log into your chosen Amazon publishing partner and begin the process of creating your new book. Select the format and the size.

You’ll need to have a book cover designed or let the folks at Amazon publishing department work on it. They have a menu of services that can get you up and running in short order. You’ll pay extra for these services so keep that in mind when you are looking to have work done. Amazon can even take care of the many of the tedious work that authors don’t want to do. They even have marketing teams ready to get your work noticed. Consider your budget on all these things before you get going because the cost can add up. Although Amazon offers better terms for novice writers that the big six publishing houses, you are not getting an advance.

Things to keep in mind when creating your first book
Although you are self-publishing your work, it is a good idea to ensure its success by building an audience first. That is what many young upstart authors have done to get their work noticed by big publishing houses. A blog with over 100,000 fans or an email list of half a million subscribers can put a book at the top of the Amazon book list quickly. Imagine building a foundation for your best seller as you write the book over a six to nine month period. That’s the power of advance marketing.

Easy tips to make your book more appealing to your audience
Amazon recognizes the explosive growth in electronic books and audiobooks as well. The Kindle is a bestseller for them since 2007 and is responsible for more ebook sales than hard and softcover products at this time. That does not mean that people are reducing their consumption of the latter, it means that the convenience factor and price point is making ebooks a very attractive buy.

The process has gotten simpler but there are still hurdles to overcome. Amazon publishing program has its good points but it can still be confusing and hard to follow if you are looking at navigating the best distribution deals and book rates. There are experienced mentors and coaches as well as consultants who can get you through the process successfully.

Would You Like To… Be A Published Author, Build Credibility In Your Niche, Rake In Recurring Income, And Best Of all…Let Amazon.com Do All The Work? Discover how, here: [http://amazonpublishingformula.com/r/]

Author: Tanner Larsson
Article Source: EzineArticles.com
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Book Marketing Landmines and How to Avoid Them

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In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, you will find yourself caught in the middle of a book marketing minefield – surrounded by landmines that can seriously limit your career as a published author. Once your book is released and you begin to market it, you will discover:

1. “Being available” means being buried among the thousands of books posted on the online bookstores and computer book ordering systems.

2. You are expected to be an expert on your topic and market your book without any help.

3. Hiring a book publicist is expensive and probably outside of your budget.

4. Your book will not be stocked in traditional bookstores due to your publisher’s no return and/or non-standard discount policies.

5. Many mainstream book reviewers have a policy against reviewing self-published or POD books, regardless of quality.

6. Your family and friends are your best customers when your book is released – then you struggle to sell additional copies.

7. If you do invest in a public relations campaign, you don’t sell many copies because:
a. Your book is “available” to be ordered but not in stock, or
b. You have to buy the books and offer them on consignment. There is little profit and you get stuck with the non-returnable unsold books.

8. You have little PR experience and are scared to death of calling the press to try and get coverage. You are also either a full-time parent or working a full-time job which hinders your ability to market your book – even if you knew how.

9. You build a free Website and try the free Internet marketing options. Your Website receives little, if any, traffic and you feel like your Website is about as effective as being buried in a dense rain forest.

10. You buy a few “Secrets” type books but the only ones making money are those that sold you the books.

11. You realize that there are no “secrets,” just skills that need to be learned and techniques that must be mastered. You are totally overwhelmed and feel that book marketing is a complex jigsaw puzzle.

12. You try talking to other authors in forums and groups and they’re equally confused, frustrated and demoralized.

Is there a way out of this book marketing minefield?
Now that your enthusiasm has been doused with cold water, you have two choices. You can continue to do more of the same and hope for a better outcome, or you can become an Authorpreneur.

What is an Authorpreneur?
Authorpreneurs do not compete using the traditional book marketing model. Instead, they view their books as products and effectively combine their writing skills with proven Internet Marketing techniques to accomplish better results. This allows them to become an expert within a niche, based upon their book’s theme. An Authorpreneur understands HOW to write effective Web content and use technology to generate:

o A consistent amount of laser targeted traffic

o The right kind of links to their Website to increase their search engine ranking

o A large worldwide subscriber list to brand themselves as experts

o Consistent book and niche product sales from their list

What about book promotion?
Authorpreneurs also use technology to level the playing field and gain a competitive advantage in gaining PR. They understand that:

o 98% of journalists go online daily

o 92% do it for article research

o 76% to find new sources and experts

o 73% to find press releases

By building a content-rich professional Website that achieves “Top Ten” search engine placement, Authorpreneur Websites are easily found by journalists and producers researching niche topics for their articles and programs. This leads to interviews and media exposure for Authorpreneurs.

Additionally, Authorpreneurs know where to find online media databases to quickly research a list of media contacts interested in their niche topics. Then by conducting targeted e-mail campaigns, they get added to many “expert contact lists” that gain them future interviews.

Additional Benefits
Once Authorpreneurs establish an expert status with their subscriber list and generate steady sales, they use this track record to rise above the clutter to attract literary agents and mainstream publishers with a “ready to buy” market for their books. Their book proposals are also more credible because they are based upon the actual “wants” of their niche audience which substantiates the “need” for their book.

Conclusion
Most POD authors learn book marketing as they go and do not understand the power of leveraging technology to brand themselves as experts. This is usually a painful experience. However, by becoming an Authorpreneur, writers can gain a competitive advantage by combining their writing skills with sound Internet Marketing techniques to avoid the book marketing landmines that can seriously limit their writing careers.

V. Michael Santoro is a published author and creator of the Book Marketing 3.0 program. For a free Book Marketing Toolbar, visit his Website at http://www.proauthors.com. Additionally, you can demo the cool new Video Marketing Assistant on you book’s Website. See how this technology can help turn your visitors into customers.

Author: V. Michael Santoro
Article Source: EzineArticles.com
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An Internet Business Can Get Your Past the Economic Downturn by Self Publishing Books

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Starting your own internet business will allow you to gain a little extra profit. It is not uncommon that a person might be looking for another source of income in these tough times. With massive lay offs many people need a steady income. The old hard day’s work is not what it used to be. You need to manage your work wisely.

Many of these new internet business put a focus on one niche. A lot of the time, selling certain products is not worth the investment or time that is put in. The internet eliminates this risk and some products do not even require an initial investment in a risky scheme.

Self publishing ebooks are one of the options.

Electronic books are just as they seem – a book published in a digital format. There are many different digital formats, ranging from a word document to PDFs; each one has its pros and cons. Trying to carry a thousand or two books around by oneself is almost impossible. Now imagine trying to sell these books as well within a small amount of time to gain profit.

If these were eBooks than all you would need is a DVD or flash drive. If the books are small enough or the drive is big enough, you could possibly carry up to a million. With this new found opportunity selling or publishing your own products is almost free to do.

Of course, the printed page will most likely never lose its customers, but many people love to replace everyday items with gadgets or electronics. With this new innovation people will be able to read anything they want anywhere they want; this is what people have wanted for their entire lives instead of carrying around books.

If you want it explained plain and simple to you, this allows for easily made profits. Your consumers are everyone who browses the internet who have money to spend. If they want to take a break from something or just need a quick reference then you might be able to fulfill their needs.

Making money is as easy as can be this way.

There is no production costs, one digital book can be sold to as many people as possible. There is no need for printing multiple copies or shipping costs so a single eBook could make you a big profit if advertised well. This is a great opportunity and it involves little risk because there is almost no investment needed, even if you hire others to help you write.

Today the economy is not what most want it to be so you will need to take your chances and put in the time to make some profit. This means that you need to take advantage of the good opportunities. This also means that you could potentially make just as much money as you did in that cubicle. Of course, this will require working a lot of hours and management skills, but running an internet business by selling ebooks is a great opportunity to make money.

Brand new, and FREE, guide that will walk you through starting your own internet business so you can start watching the cash roll in a month from today. Click Starting Internet Business [http://www.writeandsellebooksguide.com/squeeze.html] to get your free copy now.

Visit the write ebook resource.

Author: Robert Boyd
Article Source: EzineArticles.com
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