Tag Archives: Press Releases

20 Economical Book Marketing Techniques

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*The succeeding article is about Marketing Self Published Books, Profitable Book Marketing, Book Marketing Strategies, and many other useful tips about online book marketing.

Whether you are an upstart author or a self published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with your new-found markets.

Study carefully your expected demographic market’s spending behavior and changing lifestyle habits, given these trying times, and then find effective ways and methods that they may be convinced and persuaded in buying your book. Also, compare the effectiveness of your book marketing plan with the competition of the same genre, and consider relevant marketing factors such as the pricing of the book, the common qualities of the bestselling authors, the present market demand for the genre, and the strengths and weaknesses of the competition.

Try choosing or combining any of these effective book marketing techniques so that you will not only save on your book marketing investment but will become an efficient “author-preneur” as well:

1. Conduct book signing campaigns at local/statewide bookstores, book fairs, and literary conventions, which lets you market for free or for a very minimal registration fee.

2. Strategically schedule the announcement of your new book or continuing publicity with a relevant national news event, a new blockbuster movie, or a trade fair.

3. Write articles on topics of current interest and correlate it with the beneficial features and advice found in your book, then submit at free PR websites.

4. Participate in various online authors’ or genre-specific blog sites. This is one tried-and-tested avenue for the so-called “viral marketing” to flourish because in manifesting your thoughts and perspectives to thousands of online bloggers, you make them appreciate your knowledge and expertise on a particular subject matter of interest, which is related to the book you are writing. In this manner, you are actually and indirectly promoting your book with your interesting ideas shared online.

5. Publish actual portions or excerpts of your book together with a concise feature article that can be distributed in high visitor web portals and article data bases on the Internet.

6. Deal with a reliable print-on-demand publisher that offers complete and extensive distribution services.

7. Consider more promising, diversified literary text formatting options for your works like having a full text version of your book stored in pdf format, having an e-book version of your writing, and having downloadable versions of your book to Internet-capable handheld computer owners.

8. Participate often in writers’ conventions, writing guild conferences and symposia and the like. You could gain crucial, practical inputs from seasoned authors who will give you effective marketing advice that may not be found elsewhere.

9. Have yourself available as a public forum/special events speaker in the field or area of your expertise. You may not actually sell books, but may issue author cards for the program participants who may be your future book buyers.

10. Consider listing your book on online classified ads websites.

11. Send e-mails to your friends and reader fans of scanned excerpts of your book with a matching explanatory note.

12. Place an ad in social networking sites that allow the marketing of your books/latest work for free or for a discounted fee.

13. Be a proactive author like giving complimentary copies of your book to celebrities and well-known resource persons, sending opinion articles for newspapers, and getting actively involved in community projects and charitable events.

14. Contact genre experts, independent book critics, and well known book review companies for favorable endorsement comments,

15. Send PR’s to newspapers in your city or state for the purpose of being featured and getting book reviews.

16. Find local or state area radio stations and television stations that actually feature programs about writers, literature, or books then try to find out if you can send a PR of your book or better still, get a radio or television interview.

17. Make your own creative video presentation of your book and upload it to video-sharing websites.

18. Be your own book broadcaster. Make a podcast-able audio presentation of your book. This marketing option is ideal for authors of language and speech books, business and economics books, and even of the fiction genre.

19. Find author marketing websites that offer free ad listings of your book. This is the Internet version of the conventional bulletin board display.

20. Find book marketing services providers that offer bundled marketing programs at a discounted rate. Compare prices according to your book marketing needs, the kind of services that you prefer, the quality of the services offered, and the limits of your marketing budget.

Learn more about the dynamics of marketing self published books, Press release campaign, book marketing strategies, and many other useful tips about online book marketing. Visit http://www.bookwhirl.com for more info.

Author: Jake Olvido
Article Source: EzineArticles.com
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Cheap And Easy Book Marketing – A Self Publishers Quick Guide

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It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.

Using press releases can be a very effective marketing tool if used properly. Make sure your press release spells out the ‘who, what, where, when, and why.’ Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.

Market your book to your number one market first, and then go after the secondary markets. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Make five telephone calls a day that relate to marketing your book.

If your book solves a problem, focus on this in your marketing. Every day it’s important to focus on a variety of marketing approaches. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Make sure to promote and market your book each and every day, both online and offline.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. With well chosen book marketing and book promotion, online and offline, you will reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Author: Helen Hecker
Article Source: EzineArticles.com
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Book Marketing Secrets – Sell More Books With These Easy Book Marketing Tips

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This article will provide you with easy, free, and cheap book marketing, promotion and publicity tips to get you headed in the right direction fast. You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book.

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Make sure your press release spells out the ‘who, what, where, when, and why.’ Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.

Using press releases can be a very effective marketing tool if used properly. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out at least 10 press releases to the print and broadcast media in your area every month.

Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.

Submit articles to online article directories that focus on your book’s topic to drive customers to your website. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.

Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.

Make five telephone calls a day that relate to marketing your book. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Contact non-bookstore booksellers and offer to leave books on consignment. You can give away your book in a raffle at a local function to get more book recognition.

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Make sure to promote and market your book each and every day, both online and offline. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Every day it’s important to focus on a variety of marketing approaches. Market your book to your number one market first, and then go after the secondary markets.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. Now promote, promote, and promote your book some more! Make sure to test, test, and test some more before you lay out large sums of money.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Author: Helen Hecker
Article Source: EzineArticles.com
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