Category Archives: Book Marketing

There are many great advantages of self publishing an ebook, rather than a traditional print style book. The main advantage has got to be the cost.

When you publish a print book, you have to pay the publisher. When you publish your own ebook you are the publisher. When you publish a print book, the publisher always gets a cut of your hard earned money from the books sales. But when you sell each ebook, the profit is 100% yours.

There is also no need for printing, packaging, and shipping charges. So not only are you saving money for yourself, your customers will end up saving money. By having no extra charges to pay, you are able to offer a lower price for your ebook. When customers see that the price is lower, of course they will be excited and want to purchase your ebook.

When you sell a lower priced, high quality ebook, you create relationships with loyal readers that support your work and efforts to give them the best possible deals.

When you publish a print style book, you need to send in your manuscript to several potential publishers, crossing your fingers hoping that they accept your work. Even after you’ve been accepted, editors may wish to change your manuscript. Self publishing your own ebook, there are no editors to change your work. So your work truly is your work.

There are no deadlines to keep when your are writing and ebook publishing. You are free to work at your own pace, and whenever you have the extra time. ebooks are much easier to produce and quicker than a traditional print book.

Ebooks are a vastly growing phenomenon in this day and age. Everyone is growing more and more comfortable with gadgets, and computers. People are always looking for the next best thing, and ebooks are the next best thing to the actual print style book.

Ebooks don’t have to be read solely on computers. There are ebook reading devices. So you can take your ebook with you wherever you go. Just like a traditional print style book, minus the weight and clutter of traditional print style books.

Ebook publishing is extremely low-risk and easy. You aren?t spending a ton of money to create your ebook, as you would with a traditional print style book. You aren’t paying to ship your manuscript to dozens of publishers. You are simply typing your ideas, compiling them into the right format and posting them on your web site.

If you have a business that you need to promote, why not post advertisements inside the pages of your ebook. People who read your ebooks will see this advertising and want to check it out.

The internet is an amazingly effective marketing tool. You can target any specific market of people easily. Whatever genre your ebook is, you will find that target market on the internet.

There are so many growing ebook publishers out there, and so many ebooks to choose from. Downloading and reading ebooks has never been easier. This is the age of technology and ebooks are being considered as the new hardcover.

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Author: Daniel Stone
Article Source: EzineArticles.com
Beading Necklace

Getting a book contract with a publisher is getting more difficult. Today you don’t need to seek a traditional publisher to see your book in print. You can self-publish and make a living from it. There is no blueprint to the path of being a successful author, but with the right tools and knowledge, you can do it without any outside help.

When you self-publish, you receive all the benefits of having full control of your work and the time it takes to hit the market. Self-publishing is a viable option for writer’s who are motivated to work hard.

Most self-publishing companies are referred to as print-on-demand companies. With print-on-demand, your book is held in a database and when someone orders a copy, the book is printed and shipped. This prevents you and the company from storing a lot off books that may or may not sell. No shelf space is needed which makes choosing a good print-on-demand company the worthwhile choice.

The top self-publishing companies you’ll hear discussed over and over are Lulu, CreateSpace, Smashwords, Amazon Kindle (KDP) and Barnes and Noble Nook (PUBIT).

Lulu is perfect if you just want to print a few books for family and friends. They offer a range of services, but if you are a serious author and want to get the most exposure, then this may not be your best option. Lulu is a good option test self-publishing because you can do it for the cost of the book.

CreateSpace is Amazon.com’s self-publishing company and they have really taken off in the last year. The best thing about CreateSpace is they offer a wizard that steps you through the publishing process quite easily. You can design your book cover using their wizard which saves you from hiring a book designer.

Amazon.com’s epublishing platform is KDT for the Kindle ebook. This is also an excellence source for getting your ebook out there. They have author forums where writers discuss their top tips for publishing and marketing.

Next is Barnes and Noble’s PUBIT, which is their ebook publishing platform for the Nook. If you publish your book in ebook form, then you’ll want to not only use Amazon.com’s KDP platform, but also PUBIT so your book reaches both audiences.

Smashwords allows you to get you ebook on all ebook platforms, but their formatting guide is quite complicated and you may spend more time formatting your book than writing and marketing it. The best choice is to go directly to the source which would be Amazon.com’s KDP platform and Barnes and Noble PUBIT.

Most authors choose CreateSpace for print version of their books and then KDP and PUBIT for getting their books published as en ebook. This is the simplest approach to get you the widest audience possible.

Lexi Davis is a writer who enjoys writing on a number of different verticals. For more on self publishing, Two Ends of the Pen offers readers information on technology and self publishing.

Author: Lexi L Davis
Article Source: EzineArticles.com
Duty tariff

Not too long ago, it was so difficult to become a published author.

Why?

Because the only kinds of books there used to be were printed books. And not only that – these books were produced in print runs of tens of thousands of copies at a time which meant that only the big publishing companies could afford to print them.

And with only an estimated one in every fifty thousand manuscripts submitted being published, most authors could only dream about working as a full-time writer.

Then along came POD publishing.

This was a real revolution for indie authors. Now books could be Printed On Demand. This freed up authors because they were able to publish all their own books and only print a copy when it was ordered.

At the time, many people poo-pooed the idea of self publishing this way and warned that allowing so many authors to publish their own books would lead to a flood of low-quality writing hitting the book store shelves.

They said the reading public would never embrace it.

But they did.

More and more online bookstores began to appear because now they didn’t need to stock books anymore.

With Print On Demand they could just order a book whenever a customer made a purchase.

Then self publishing became even more exciting.

Along came ebooks and the new ebook reading devices.

This meant that not only could authors publish their own books, they could do it all electronically over the internet, with no shipping fees or packing of books required.

And if you’re an author, I don’t need to tell you how much this revolutionized the whole publishing industry and lead to some publishing companies going out of business and thousands of bricks and mortar stores all across the world closing down.

Finally authors were free to write and publish all their books all the time.

Gone was the need to send out manuscripts to publishing companies or employ expensive editors to ensure your work was “worthy” of publication.

Self publishing is popular with authors because of the ease and speed at which they can publish their books, and also because of the increased profit from every sale.

Publishing companies used to pay very low royalties to authors – usually only 10% or less.

But self publishing means authors can reap all the profits themselves. And producing ebooks means 100% profit.

And it’s not just authors who are enjoying the ebook revolution.

Readers too now have access to millions more books, and with ereaders, they can travel the world and take their whole library of books with them everywhere they go.

Many authors have now become self published millionaires and the list is still growing.

Amanda Hocking published only a small number of her novels for the Amazon Kindle™ and as sales increased she soon found herself earning half a million dollars a month.

John Locke also published his novels as Kindle ebooks and in less than 9 months had sold over a million books.

He then went on to publish another book called “How I Sold 1 Million Ebooks in 5 Months.” And there have been plenty of other success stories too including H P Mallory, Lee Goldberg and J A Konrath, just to name a few.

And you don’t have to publish for the Kindle to have success with self publishing.

There are also people like Jim Edwards, Joe Vitale and others who make a success publishing their own ebooks on their own websites.

It is estimated that there are now more indie authors than those with traditional publishing contracts.

For years now there have been indie musicians successfully producing music without a big recording company behind them.

Yet for some reason it was always frowned upon for indie authors to produce a book without a big publishing company behind them.

Thankfully all that has changed and indie authors are now the heroes of the publishing world, producing more book titles on a mass scale than any publishing company has ever done.

It used to be the cost of printing thousands of books at once (plus the lack of storage space) that stopped authors publishing their own work.

But now, not only is it very cheap to publish a book, it can even be done for free.

For instance, you can publish your book on Amazon as a Kindle ebook or on Smashwords.com as an ebook and neither would cost you any money upfront. Both companies charge a fee for each book sold and pay you the rest.

And these are not the only places you can publish your ebook for free.

You could also set up a free blog with a company such as Blogger, which is owned by Google, and sell your book from there too.

On the other hand, if you have lots of money to spare, you could hire a self publishing company to do the work for you.

These companies have a range of services to help you publish your book and some will even design a book cover for you and produce a POD print edition of your book too.

But, be warned: These publishing services come at a hefty price and can cost as much as $10,000.

However, for that price you can get everything done for you so all you have to do is write your next book.

But don’t Forget to Market. Marketing is the most important part of self publishing because if people don’t know your book is there, they won’t buy it.

But marketing a book isn’t the hassle that it used to be.

Authors used to spend months traipsing round book stores to do author signings.

They also had to do radio and magazine interviews constantly.

And when they weren’t doing all this, they were sending out press releases to try and drum up more interest in their book, which means they weren’t spending much time writing.

Now, instead of book signing tours, you can do virtual book tours via the internet. So now you don’t even have to leave home.

And the best part of marketing online is that it can be done for free.

That was just a sneak peak at my newly revised and update ebook, Self Publish Worldwide. You can download the rest of the excerpt for free at Self Publish Worldwide.com.

And when you buy the full ebook you also receive 4 free PDF reports and a free MP3 podcast.

The world of self publishing is changing fast. Make sure your change with it at Self Publish Worldwide.com.

Author: Ruth Barringham
Article Source: EzineArticles.com
Canada duty rates

When it comes to self publishing one of the first considerations has to be cost. Before you can take the leap of faith and begin publishing your book you need to know how much it’s going to cost you.

I’d like to be able to give you a nice rounded number here and now, but I can’t. Books are different and there are also several different publishing methods open to you so you need to take all this into consideration.

To start with, you firstly need to have a publishing budget. Any business investment (and your book is an investment) needs to have a budget. And it’s okay to have a budget of zero dollars, as long as you realise that without any money upfront, you’re going to have to do all of the work yourself if you want to self publish your book for free.

On the other hand, if you have $100 or more to spare you can enjoy the luxury of someone else creating a book cover for you or paying someone to format your manuscript. These services help because they not only save you time, but professionals can probably do a better job.

So take some time to sit down and work out your budget BEFORE you start looking at your publishing options. And there are plenty of options for self publishing.

Next you need to know what sort of book you’re going to publish. Is it a hard back book? A soft cover book? A PDF eBook? A Kindle eBook? All these different ways to self publish cost different amounts of money.

You also need to know how you are going to publish your book and you have 3 choices:

• vanity publishing
• self publishing
• eBook publishing

Vanity publishing is by far the easiest way to self publish. A vanity publisher can do all the work that a traditional publisher would do, but whereas a traditional publishing company would absorb the cost themselves, a vanity publishing company charges the author for its services. And some vanity publishers can charge up to $10,000 while others offer a “free” self publishing service, but they usually have high fees for every book sale.

Self Publishing, on the other hand, means you do all the work yourself, and most of it can be done for free. You can download book cover software to create your own covers or you can design your own eBook covers with free software like Gimp.

You can also format your own book interior on your own computer and add all the necessary prelim pages such as the copyright page. Then you can upload your files to free online book publishing companies such as Lulu.com who can then print and ship your books.

Or you may want to publish your book as an eBook instead. This means it can be done for free or at low cost. There are eBook companies that will format your manuscript files into eBook files and can even provide a cover image. Or you can simply create your own cover image and upload your files for free to eBook publishing sites such as Amazon’s Kindle eBook site or Smashwords.

But before you can do any of this, you need to have a good understanding of the publishing process and how it works.

You need to see your book as an investment because that is what it is and once published, you can go on selling your book for years.

So don’t be afraid of spending a little money on your book to get it published and make it great.

If you want to self publish every book you write and work at home as a self published author, then why not invest in Self Publish Worldwide.com. This is a downloadable course in one huge eBook. Go to the website now and download an extract for free.

Author: Ruth Barringham
Article Source: EzineArticles.com
Smiling shark

Self publishing is not an easy road for book authors, but it has the great advantage of being an open road instead of a closed road. Self publishing is a toll road because you will have to pay to produce your own work. Whether self publishing leads an author to disappointment or satisfaction depends on the person and the works being produced.

Like most authors, I started self publishing with grandiose dreams of success. I still have those dreams but operate within modest realities. Since I began producing my writing in 2005, I have earned between $900 to $2,000 a year from sales. Although that is hardly going to finance champagne wishes or caviar dreams, it does indicate that my writing has value, and, over the long term, I will actually enjoy a return on investment. Because my novels and nonfiction are not dependent on current events, the content will not lose value. If I sustain my modest marketing efforts, I can expect to maintain my current sales, which will add up nicely over the years. Even at this lowly level, I enjoy the satisfaction of reaching readers and earning some supplemental income from my creative pursuits.

The satisfaction from being published is what most self publishers are looking for. They just want to be recognized even on a small scale. Self publishing allows blossoming writers to achieve a final product instead of a stack of paper in a closet or a computer file hunkered in the ultimate obscurity of a single hard drive. Achieving a final form is easier to accomplish for other artists. A musician can play his or her music and be heard, even if it is on a street corner or a small local stage. An artist can paint a picture and hang it on a wall for others to see. But a writer has to find a way to bundle his or her text into a form in which it can be distributed to potential readers. This form can be paper books or ebooks. Self publishing is essentially the finishing stage for writers who feel that their work is ready to be read.

Of course getting someone to actually read your self published book or ebook is the ultimate challenge. Readers have hundreds of thousands of books to choose from, and simply getting noticed is a great hurdle. Self published authors are typically out of the book distribution loop, except on very limited circumstances that rarely translate into substantial sales.

Because distribution channels are generally closed to me or only available if I give up a large percentage of the sale, I focus on selling through my websites. This is ideal for self published authors because affordable web hosting and ecommerce services are readily available, and the writer can enjoy true independence. Actually getting people to my website is a challenge, but it happens with the aids of continual promotion and advertising. I enjoy regular sales of my ebooks and books. I even enjoy providing customer service to my readers, who often appreciate the personal attention from the actual creator of the works they are reading. Through my website, I’ve reached people all over the world and I regularly get positive feedback from readers. None of this would have been possible if I had not pursued self publishing.

The greatest enjoyment I derive from self publishing is the fact that it gives me a public outlet for my creative endeavors. I can pursue my craft of writing and slowly gain a reputation as a writer. Because I have been writing novels for years, I originally pursued traditional routes to publishing in which I queried agents and publishers. As a fantasy writer, I had written a four-part epic, but I soon learned that this is a tremendously difficult concept to market. Although the majority of commercial fantasy is built around the series format, it does not mean that a publisher is the least bit interested in signing a four-book contract with an unknown author. No matter how cleverly I wrote a query letter, the business person reading it would have to see: “Hi, I’m nobody who has published nothing and would like you to publish four of my novels.” That is never going to happen. After numerous inevitable rejections, I at least had the spiteful vindication of knowing that no one rejected me based on my novels. I was rejected based on query letters. So, who needs the rejection squad? Self publishing to the rescue.

Admittedly self publishing is an imperfect solution for authors. I have to invest in myself and suffer the consequences of obscurity and limited channels of distribution. But at least I’m out there. People do read my novels. Maybe the day will come when I have significant sales and can enjoy greater financial rewards from my writing. I would certainly enjoy that too.

I do not hesitate to recommend self publishing to writers. My advice is to be realistic, understand the significant barriers to actual success, watch your budget because self publishing investments vary wildly, and tell yourself that you have every right to put your creations in the public arena.

Tracy Falbe is the author of The Rys Chronicles epic fantasy series available at http://www.braveluck.com where the first novel Union of Renegades is a free fantasy ebook. Download it today and see what the publishers missed out on.

Author: Tracy Falbe
Article Source: EzineArticles.com
Canada duty tariff