Monthly Archives: September 2012

Publishing in the “What You See Is What You Get” format has long been a primary personal computer sales feature. Whether used by a specialist publisher or by a home money-saver, publishing software has redefined the way people create printed materials.

In application of the term “printed”, this article includes all current modes of information display: newspapers and eBooks, hardcopy text and HTML displays, cards, brochures, posters, flyers, and even email messages. The family of WYSIWYG publishing software can rightly be applied to any aspect of the work at hand. Some programs may be more custom featured than others, perhaps geared directly to the private authors and small to medium enterprises. Some may be extended to meet the detail orientated needs of the professional book publishing industry. But all versions of publisher software share a certain basic feature. They are designed to help the user create and control the placement of computer generated text, symbols, graphics, and photos.

When relaying any form of printed information, visual imagery can play a major role. For this reason, most email providers have long included basic word processing features in their compilation software. Though powerful in themselves, word processors are not full-featured publishing software. They well fit a limited need, and the average home user may find complete satisfaction through the graphic control features of a word processor, or a greeting card creator, or a basic photo editor.

Employment of publishing professionals is on the rise. The current growth rate exceeds the average for all current occupations, and is expected to remain so through to 2016. Serious page layout and design work has become an in-house project. High performance computers matched to sophisticated publishing software are being pared to top-level professional desktop publishing specialists. The costly, time consuming pre-press work of old that was once handled by compositors and typesetters, is now being detailed by qualified desktop publishing professionals.

Publisher software reduces costs and speeds printed material production. The more common desktop publishing software becomes, the cheaper and easier it is to use. Yet in all things, training is pre-eminent. New jobs for digital publishers are emerging in Internet web design, commercial printing, and other publishing establishments. With a median annual earning figure of $34,000, and the increased growth in work-at-home opportunities, a position in publishing may be a premium career goal.

But as we earlier wrote, training is pre-eminent. Accurate knowledge of a given publishing software package is no certainty of employment. One needs to know and understand the basic terms of the business, the scope of which is far greater than this article can cover.

Martin Alan enjoys writing on subjects such as literature, digital publishing, digital magazine, publisher software and self publishing. He also enjoys keeping up-to-date with the latest developments and innovations in technology and online marketing.

For more information on online publishing click here; http://www.yudu.com.

Author: Martin Alan
Article Source: EzineArticles.com
News of Solar Power and Alternative Engery

A couple definitions I use here:

Print — Either hard-copy, electronic, or both. You, the author, do almost all the marketing and and some of the distribution.

Publish — Either hard-copy, electronic, or both. You, the author, sell certain rights (such as USA hard-copy print) to a publisher who creates the books and sells them to retail stores. The stores could be Amazon, Barnes and Noble, or whoever.

Self-Publish — Either hard-copy, electronic, or both. Instead of the large publishing houses, you can have an independent (indie) publisher do the hard-copy production. You will still have to do most, if not all, of the marketing. You can consider Amazon’s Create Space to be of this variety, since the work is available to the public but not necessarily well-marketed.

Print on Demand (POD) — A service prints and ships your hard-copy only on demand. You upload a specifically-formatted file, such as a.pdf, and cover art, and then define the rest of the publishing data. Usually there’s no cost to you, the author, to make it available. Frequently the service will also offer editorial and publicity/distribution services for an additional cost. Lulu.com is one example, there are lots more.

Vanity Press — A service which will print a minimum run of your books (usually several hundred at least) at your expense so you can store them in your garage until the bugs eat them. While the service might offer editorial and other services, it’s usually up to you to market and distribute what you’ve bought.

As little as a couple months ago, the Publish option was the measure of your success as an author; you’ve actually got your book on a bookstore shelf available to the public. You have “access” to the New York Times bestseller lists (other lists for other regions such as Canada).

No matter what method you use, you’ll have to start following the publishing industry. More and more authors are going the self-publish route in one form or another, quite often with ebooks. Especially if you have some non-fiction, you could even put them up on ClickBank.com and have others promote them as affiliates. I know Larry Brooks goes this route, although he’s got a hard-copy work scheduled for 2011.

With the proliferation of dedicated eBook reader devices, the eBook specially formatted for various devices is an author’s choice. You can work through Amazon’s CreateSpace and get your book available both as hard-copy and as a Kindle-formatted ebook.

The route I chose is Self-Publish and Print. The Sorcerer novels are on Lulu.com if someone wants hard-copy, while I promote and immediately deliver the electronic versions from this site. So far, several people have gotten hard-copies from Lulu (they’re not cheap since they are a one-off POD) but many more readers have gotten the electronic versions from here.

I’m as vain as the rest; there’s 5.5 inches of the four Sorcerer novels on my bookshelf. That’s tangible proof to me of what I did. Eventually I may put them up on Amazon. Perhaps if they sell a couple thousand copies there, a “conventional” publishing house will pick them up. I’m not holding my breath.

The publishing world is really shaking out. Keep an eye on it, keep your source files flexible so you can produce just about any needed format (including the various reader formats) and decide what route you want to go.

Bruce H. Johnson has been a knowledge worker, analyst and programmer for over thirty years. He started making the transition to fiction writer in 2005 and has the four popular Sorcerer novels available. Get started on your adventure – go to his blog series on Technical Writer to Fiction Writer at http://www.freespirituniverse.org/series/.

Author: Bruce H Johnson
Article Source: EzineArticles.com
Anti-Cancer

Consumers the world over are shifting their preferences to electronic content. Companies of every kind see their customers going online to find product information, prices, reviews, comparisons, and make purchases. That’s why forward-looking organizations are moving to get ahead of this ePublishing trend by moving all of their publications, from annual reports, product catalogs and company brochures, to training manuals and partner agreements, online.

Online publishing for most people means a print document converted to a portable document format (PDF) file, but today’s online readers want a more engaging experience. The good news is that an innovative new wave of technology has emerged that makes reading digital content as easy and enjoyable as turning a page, but even more compelling, by incorporating feature-rich multi-media components.

A new and impressive generation of “flipping page” digital publishing technology is revolutionizing how people read online material, combining the familiarity of the traditional printed page with a dazzling array of electronic capabilities. Readers can actually flip the pages of the document with a swipe of their finger on a touch screen, or the click of a cursor.

Of course, not all flipping page solutions are alike. While some technologies use simple images and flash animation to mimic a digital turning page, the best of these new solutions utilize a more sophisticated approach that incorporates vector-graphics high-resolution images; supports zooming, audio, video, and hot links; and also allows readers to highlight, bookmark and make page notes on the electronic document.

Digital publishing vastly simplifies the job of building and managing any business in a number of ways. Once a document is digitized, the material can easily be customized with the company’s brand identity. Changes to technical documents, brochures and other materials can quickly and easily be made. A highly-secure Digital Publishing Platform can be configured to allow authorized managers, customers and partners to view key business documents, while preventing those materials from being printed, downloaded or changed in any way. The tremendous power of email lists and alerts, electronic newsletters, multimedia presentations and social media can be leveraged through digital publishing. Businesses can also creatively deploy online content to add value, open new revenue streams and attract lucrative new demographics.

Consumers are embracing the world of digital content. By understanding the trends and opportunities unique to ePublishing, businesses can position themselves to survive and profit in the era of digital content.

Monte Hamilton is the co-founder and Chief Development Officer of Perpetual Publishers and president of Hamilton Associates. He spent more than 20 years as an executive recruiter to Fortune 100 companies, recruiting mid-level and executive level financial and information technology specialists. Since 1994, he has been actively involved with Internet consulting. His previous experience also includes serving as director of franchise development for Las Vegas Discount Golf and Tennis, a 65-store chain, and as marketing development consultant for American Leak Detection.

He received his Bachelor of Science degree in Business Management from the University of Montana at Missoula.

http://www.perpetualpublishers.com

Author: Monte Hamilton
Article Source: EzineArticles.com
Buying Camera in US, Pick up at Canadian border

Books are an excellent and inexpensive way to reach your target. Whether or not you want a career as a writer, or you want to launch your products through writing, your book will launch you. Readers regard authors as experts. Anytime an author writes, is quoted, or publishes, people tend to lend credibility. The pen is mighty and powerful in launching careers and products; a truth that applies to novels, references and how to books.

Your book could be about you, your product or solely your message. Whatever the subject matter, the book should highlight your expertise in an area, your message and any related products. Why write a book? Some of the following purposes may help you find the answer:

• You have a message no one else has made known.
• You are an expert in a field where no books exist (highly possible in a niche).
• You know how to do something that you wish everyone else in the niche could do.
• You want to build instant credibility.
• You want to change an industry practice.

Successful authors have written to meet some or all of the above personal and professional goals. I wrote my book ISP Certification-The Industrial Security Professional Exam Manual because I had passed a test that many others feared to take. Our field has well over 10,000 eligible professionals, but only a hundred were certified at the time. I wanted to demonstrate to others that though they may already have the required experience and know how, I could lead them to the hurdle the confidence obstacle. I wanted to take the mystery out of how to study for and take the examination and instill confidence that moved professionals to certify.

Incredibly, like my story, many books were not offered by traditional publishers for various reasons. You may have received rejection letters from traditional publishers. If they are about a specialized book for a small amount of customers, the rejection may not be about your material, but the market. For example, the letters I received over the years are now communicating something new. They weren’t rejecting my books or ideas on merit; they just didn’t fit their business model. As an author, the books that I write do provide value. As a publisher, I realize that I do provide value to the community. Continuous and growing sales, repeat customers and mail from satisfied professionals prove that there is room and need for niche publishers.

As a result of publishing, you could not only provide a valuable service, but could be contacted for writing assignments, consulting and teaching opportunities. However, self publishing is labor intensive and isn’t for everyone, but if you have the time, manuscripts and energy, maybe you can start your own publishing company. If not, consider submitting manuscripts to other indie publishing for consideration.

What’s your message? Do you have a burning desire to instill confidence? Do you want something changed and are you able to articulate the path to change? Can you help someone improve their professional standing? If so, you may be ready to write and publish “The Book on (your subject here)”.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing http://www.redbikepublishing.com.

Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: “Get Rich in a Niche-Insider’s Guide to Self Publishing in a Specialized Industry” and “Commitment-A Novel”.

Jeff is an expert in security and has written many security books including: “Insider’s Guide to Security Clearances” and “DoD Security Clearances and Contracts Guidebook”.

See Red Bike Publishing for print copies of:
Army Leadership
The Ranger Handbook
The Army Physical Readiness Manual
Drill and Ceremonies
The ITAR
The NISPOM

Author: Jeffrey Bennett
Article Source: EzineArticles.com
White Coat Hypertension