Monthly Archives: August 2012

No one was able to believe that the publishing world would change so much in such a short amount of time. However the rise of eBooks in the digital publishing world has forever changed the landscape of publishing.

Think back to a time before the internet. It’s hard to imagine now that our lives are surrounded by it, but there was a time when we didn’t rely so heavily on technology. Now we can reach the internet on cell-phones and access it with our laptops almost wherever we go. Believe it or not, there were eBooks when the internet first started becoming popular, but they were not practical at the beginning. Before the days of wireless hot-spots and wired coffee shops, getting an eBook meant sitting at home in front of your computer and reading the book you just purchased. Many people were bothered by the brightness of the screen and many more were disappointed at not being able to interact with the book. These were just two of the main reasons why eBooks didn’t start out as popular as they are today.

With those issues in mind, there were several devices created that made getting an eBook more like having an actual book in your hands. This innovation alone spurred the popularity of eBooks everywhere. These devices made it possible to interact with the book, fold pages and were not hard on the eyes the way computer screens can often be. The digital publishing world exploded with a demand for eBooks that could be purchased and downloaded immediately from a device or computer and then accessed for as long as one would want.

The one part of this whole process that has been challenging is convincing authors to allow their published books to be turned into eBooks and sold, in most cases, for considerably less than in bookstores. Many authors were a hard sell because they often believed that the whole eBook phenomena would soon pass. Therefore, as demand started rising, many publishers were unable to meet a sufficient supply.

Soon people began to slowly realize that the rise in popularity of eBooks was not a fad at all. This was an aspect of publishing that was here to stay because of the vast improvements that were made over the last few years. Now eBook sales are up and regular book sales are down. Fewer people are interested in buying a bulky book that will gather dust after they have finished reading it. Books have gone the way of compact discs when the mp3 was created. People love having an option that will cut down on the clutter in their house and give them access to music and reading material wherever they go. Those people that doubted eBooks ability to be popular in the main-stream could not have been more wrong.

Digital publishing was big before, but now it has become immense with the rise in popularity and accessibility of the eBook.

Martin Alan enjoys writing on subjects such as literature, online publishing, online magazine self publish. He also enjoys keeping up-to-date with the latest developments and innovations in technology and online marketing.

For more information on online publishing click here; http://www.yudu.com.

Author: Martin Alan
Article Source: EzineArticles.com
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General advertising might work for broad scope products. However in a specialized industry the best marketing is free. You can generate a buzz about you and your books or products using the below five steps. These steps help brand you as an expert and increase sales. They won’t cost you anything and are the core ingredients to viral marketing.

1. Develop spinoff products-If you already have a book in any form whether conceptual, unfinished, in production or out of print, you have a platform for spinoff products. These products can be niche related follow-on books, study cards, training slides and much more. Use your existing or future product to create more opportunities.
2. Speak and teach-People are hungry for knowledge. If you’ve become an industry export, hobbyist or some sort of aficionado, you have something to teach. This is especially true when you’ve published. Whether with a traditional, self or indie publisher, you’ve got a book out with an opportunity to teach your subject matter. In fact, you now have enough information not to only teach your niche, but the publishing process as well. Talk to your local college, school, professional organizations and town halls. See what opportunities you can create. Perhaps you can even consult in your niche.
3. Form alliances-Friends, businesses, organizations, and people in similar niches can be business multipliers. Form a partnership, share products, develop affiliate opportunities, give referrals, sell each other’s inventory and etc. Leverage relationships to help spread your product awareness.
4. Join organizations-Professionals tend to flock together. Join with organizations that compliment your business. There are many industries, organizations and groups that meet to socialize. These meetings can be locally or coordinated through social media like LinkedIn, Twitter or Facebook.
5. Get interviewed-There are a surprising number of small industry based organizations with newsletters, PODcasts, radio programs and other media who are dying for interview subjects. While major media may not cover your area of interest or expertise, there may be a micro group with the reach and influence you need. If one doesn’t exist, create your own opportunity.

You may have heard you need to make money to spend money. In many cases this is true. Authors spend money to create titles as factories spend money to create and offer more products. However never ignore opportunities to create awareness as a niche expert, brand your product and earn a great income using these marketing techniques. Try these five steps and see what they can do for you.

Download the Spin-off idea generator @ http://www.redbikepublishing.com/book/get-rich-in-a-niche-the-insiders-guide-to-self-publishing-in-a-specialized-market/

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. He is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: “Get Rich in a Niche-Insider’s Guide to Self Publishing in a Specialized Industry” and “Commitment-A Novel”.

Jeff is an expert in security and has written many security books including: “Insider’s Guide to Security Clearances” and “DoD Security Clearances and Contracts Guidebook”.

See Red Bike Publishing for print copies of:
Army Leadership
The Ranger Handbook
The Army Physical Readiness Manual
Drill and Ceremonies
The ITAR
The NISPOM

Author: Jeffrey Bennett
Article Source: EzineArticles.com
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There is only one way to reach the top and that is to take one step at a time. As for achieving success in the online industry, you should be open to take on new marketing strategies to sell and market a product. Today, generating profits in the World Wide Web will require you to appropriately answer the question: What is digital publishing?

Start writing your own eBook. Begin by formulating an enticing working title for your electronic publication. Take down notes and jot down several different titles that suit the information in your eBook. Eventually, you’ll stumble upon a good title that will grow on you.

The title is a critical part of your eBook. It will guide you in foreseeing and countering your readers and followers’ questions and inquiries. While you aim for quality, you should not forget to squeeze some of your creative juices to make the title more appealing, though avoid making it too sweet or endearing. Subsequently, formulate and write your thesis statement. Your thesis is made up of one or two sentences denoting exactly what issues you would like to address and how your eBook will solve your readers’ problems. From this step, you can then establish your book, chapter by chapter.

Learning about what is digital publishing will require you to focus on your thesis statement while you write your eBook. Make sure that all your book’s chapters support the thesis statement. Once the writing is in progress, you should make the appropriate corrections to your work, so you can accommodate all your goals that you aim to achieve. While other authors do not perform editing, you should not be motivated by profit alone, thus you need to seek excellence. You can make this happen by only providing good manuscripts for text conversion of your eBook.

Text conversion is the procedure of transforming what you have written into a specific format for web uploading. This method can be carried out by simply hitting off save on your word processing application, or can be as complicated as deciphering one language to another, and converting a word document into PDF file format. The truth is that all eBooks have been saved and converted from one point to another, this process takes place once the manuscripts are prepared for web uploading.

Uploading of your eBook can be performed in variety of ways. You can have it emailed as an attachment to the webmaster, or a publisher. They will in return upload your book on the web. You can also directly upload your eBook to your website or directories for eBooks. Whatever method you’ll use in uploading your electronic reading materials, it is one of the most critical steps to send your eBook to the viewing public.

A process that you may or may not perform in learning about what is digital publishing is marketing your eBook. You can try to make a buzz first prior to the availability date of your eBook, though it’s more purposeful to carry out the marketing when the eBook is ready for download. To earn online profits, you can market your eBook through promotion and advertising, word of mouth, and by conducting teleseminars, focus groups, and interviews.

Ready to learn more information on what is digital publishing? Visit http://www.eBooksCreated.com today!

Author: M Goudelock
Article Source: EzineArticles.com
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This is NOT meant to be a comprehensive review of the entire finding-a-publisher process – it’s meant to be a guide for researching a publisher and knowing, in ten minutes or less, if they MIGHT be right for you.

There are thousands of small and independent publishers out there, and new ones pop up every day. If your book isn’t selling to one of the big boys – or if you don’t have an agent submitting your manuscript for you – an Indie publisher may provide the perfect home for your book.

First, a clarification. The definitions of Small Press, Small Publisher, and Indie Publisher vary from person to person, and the lines between them can be blurry (we can discuss this in a later post if you’d like, but I’m not going to get into it here). For the purposes of this post, I’m lumping them all together – we’re talking about any publisher that (a) allows writers to submit their own work for consideration, (b) offers royalties, and (c) does NOT charge fees.

There are a number of things you need to consider before you start looking for a small publisher, but here are the two most important:

– Do you want your book to be available in bookstores, or is having a presence on Amazon and BN.com enough for you?

– How much marketing do you expect your publisher to do for you?

Your answers to these questions will determine the type of small publisher you choose. If you are determined to get your book into bookstores across the country and have a marketing budget to work with, you need to go with an Indie that has a solid reputation and history of exceptional sales. If neither of those things are important – you just want it available online and you’re willing to do all the promotion yourself – a mom-and-pop shop might just be the way to go.

Once you’ve started searching for an Indie publisher, you’ll want to vet your choices very carefully. The quick-and-dirty method below is a great way to thin out the herd.

1. You’re going to start the same way we started our agent research, by running the name of the publisher through Preditors and Editors. Any warning signs? Consider that a big giant red flag – and consider running in the opposite direction.

2. Google. The first thing you’re looking for is anything with the publisher’s name appearing on Absolute write Forums or the Writer Beware Blog. You’re also looking for Amazon links or links to authors’ blogs or websites that mention the publisher – this is a great way to get a feel for the level of work they do and how well they support their authors.

3. Visit the publisher’s website. We’re looking for a number of things here.

First, does the site look professional? Have they invested the time and energy required to present a storefront that doesn’t look shoddy or slapped together? Is the spelling and grammar correct? Poorly written copy on a PUBLISHER’S website is inexcusable. A misplaced period? Sure. It happens (even here!). More than that? Not okay.

The next thing we’re looking for is a submissions policy. Some Indies are more selective than others. As a general rule, the more selective they are with manuscripts, the more likely it is that they can get your book into bookstores. Some Indies will take anyone and everyone. There’s nothing wrong with that, per se, but lax policies mean they’re likely putting out a great deal of slush along with a few gems, so it’s unlikely their reputation with reviewers or store owners is particularly good (or existent).

While looking over the submission policy, we want to WATCH FOR FEES. If your publisher is charging you a fee for anything up front – editing, pagination, cover design, marketing, etc. – this is not a small publisher – it’s a vanity press. Again – not that there’s anything wrong with that (note to self: stop quoting Seinfeld; it dates you) – but a Vanity Press is a completely different creature. Look for fees on the back end too. If the publisher requires you to buy or “guarantee that you can sell” a certain number of copies, you’re still essentially paying to have your own book published.

If they have contract terms listed online, read them carefully. Less than scrupulous publishers throw all kinds of weird terms into a contract. If you see anything that doesn’t feel right, check with an agent or other publishing pro. A favorite example I came across early this year (it’s been taken down since then): “The publisher may publish parts of your work online prior to our offering you a publishing contract without prior notice.” Not okay.

The Two Essentials

These two steps don’t quite fit the Quick-and-Dirty description, but they are absolutely essential when working with an Indie press.

(1) If it is a very small publisher with limited info available on the web, call them. Talk to someone there. Make sure the actual people on the other end are available, knowledgeable, and willing to answer all of your questions. If they don’t have a copy of the contract online, ask about the general terms. Ask about marketing efforts and budgets.

(2) Order a book. Don’t sign with an Indie publisher (unless they have a STELLAR reputation in the industry) without ordering one of their books first. I recommend ordering the book either through Amazon or your local bookstore – not their website – so you can get a feel for what your buyers’ experience will be like. Choose something you’d like to read, obviously (no need to waste that $12!), but then take a close look at the actual product. Is the cover design professional? Are there lots of typos and errors in the text? Does the layout look good? What’s the quality of the paper? Make sure you know exactly what your book will look like if you choose this particular publisher for your book.

Lindsay is a freelance editor and publishing consultant specializing in Manuscript Evaluation and Manuscript Critique. Read more on her blog at http://www.murdockediting.blogspot.com or her website, http://www.murdockediting.com.

Author: L Murdock
Article Source: EzineArticles.com
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