Category Archives: Book Marketing

With today’s advanced technology, it has never been any easier for anyone to self-publish their own ebook. What’s more, you can create and market your own ebook (electronic book) for an unbelievably low price. Once you purchase an ebook compiler and create your ebook, you’ll automatically have an entire stock of inventory on hand continuously. In addition, when you begin selling your ebook, you’ll pocket nearly 100% of your profits for each sale.

As you probably know, the Internet is all about information and automation. Internet users want information and they want it right now. That’s why ebooks are considered to be the “perfect” online product. They provide Internet users with the information they desire and can be instantly downloaded.

The key to writing a successful ebook is to write for your potential customer. In other words, you must provide your potential customers with the information they desire. I know, you’re probably thinking, “how on earth do I know what my potential customers want?” Well, there are a number of ways you can learn exactly what they want. For example, visit some online discussion groups in the area of your expertise. Go through all of the posts and read all of the questions. If you see the same questions posted on several groups, then this should give you a good idea as to what your potential customers want. Visit forums, message boards, and newsgroups — subscribe to email discussion lists — visit Amazon.com to see the top selling books and see if you can develop your ebook accordingly.

Once you’ve determined the focus of your ebook, your next step will be to break your subject down into about 10 – 12 different areas. Each area will represent a chapter. For example, if your ebook is focusing on dog grooming, your chapters might look something like this:

Introduction to Dog Grooming

Dog Anatomy

Medical & Skin Problems

Bathing & Brushing techniques

Proper use and care of Equipment

Clipper & Scissoring techniques

Specific Breed Trims

Mixed Breed Trims

Safe Handling and Restraints

Rare Breed Recognition

Once you have created your chapter titles, you can begin writing each individual chapter. When you begin writing, keep in mind, reading on a computer screen is much more difficult than reading from paper. It not only causes eyestrain, but it is also a much slower read. With this in mind, keep your writing to the point and avoid any filler information that really isn’t necessary. Provide your readers with all of the information required for each chapter, but keep it as simple as possible.

Write your text in small blocks and leave a space between each paragraph. Use an easy-to-read font such as Arial or Verdana and use black text on a white background. In addition, make sure you use plenty of white space. White space is the empty space between your paragraphs and around your text. You certainly don’t want to overwhelm your readers with a solid page of black text. Not only does it look bad, but it certainly won’t keep their interest.

It is very important that you do everything you can to make your readers as comfortable as possible. If your text is difficult to read, your readers will not only become frustrated, but it will also make your ebook appear to be unprofessional. Your ebook should be well organized and enable your readers to easily locate important information.

To spice up your ebook’s appearance, you may want to add a colorful border, subject dividers and relevant images. In addition, enlarge your subtitles to enable your readers to easily recognize the beginning of each new section. By adding these extra touches to your ebook, you will not only improve your ebook’s appearance, but it will also keep your reader interested.

In part two of this series, we will focus on Ebook formats.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, “Web Design Mastery” (www.webdesignmastery.com) and “eBook Starter – Give Your eBooks the look and feel of a REAL book” (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley’s acclaimed ebook, “Killer Internet Marketing Strategies.”

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.

Author: Shelley Lowery
Article Source: EzineArticles.com
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Some people have dreams of becoming a best-selling author and in this day and age, the publishing world makes it more and more difficult for an aspiring writer to realize their dreams. Offline publishing is nearly impossible unless you go the self-publishing route and pay for everything yourself. However, online publishing (information marketing) is a different story altogether.

The Internet is the place to be if you want to write and get paid for doing it. One of the best ways to make money by writing online is to create ebooks and sell them.

An eBook is just like a regular book, except it’s an entirely digital product. This means that you, as the author, are the writer, the publisher and the seller of the entire thing. From start to finish-you’re in charge. E-Books have an advantage over their offline-counterparts in that there are no publishing charges, no storage fees for books that are printed and no printing fees because you don’t have to print the books out.

You can promote your own ebook, and many authors do just that, or you can choose to create an affiliate marketing program where you have people sign up to promote and sell your digital product. When they make a sale, you give them a commission. You can do this on your own and create your own affiliate program, or you can create an account someplace like ClickBank where they match up sellers and people who want to become affiliate markers for you. They also handle all the transaction fees so you don’t have to deal with any issues that may arise. Naturally ClickBank takes a fee for each sale as well, so if you want to make the most money from your eBook you should set up your own affiliate program.

Writing an eBook is similar to writing a regular book except that most eBooks aren’t fictional in nature-they’re more along the lines of how to do something. There are a great many ebooks out there that concern themselves with Internet Marketing strategies. Here are a few ideas to get you started if you’re considering writing that eBook masterpiece:

· How to drive traffic to your website

· Researching profitable niches

· How to write compelling ad copy that sucks in clients

· Article marketing

· Social Bookmarking Sites to drive traffic

· How to create an Internet marketing buzz

· Affiliate Marketing Secrets your Mommy never told you about

· Blogging for Cash and Cars (ok, just cash)

· How Facebook Can make you rich

These are just a few ideas of topics that Internet marketers are interested in. When you’re writing your eBook, make sure that you write as though you were speaking to someone and not giving a boring lecture to a class of students who have no interest in what you’re teaching. Use creative and compelling chapter headings to catch their attention. Make sure your work is professional by proofing and re-proofing your work before you put it up for sale.

E-book writing and information marketing; a very nice way to make money online.

Get your free special report: The Top 3 Ways to Make Money Online in 7 Simple Steps at http://www.InternetProfitAlert.com

Brian T. Edmondson publishes the internet’s hottest internet marketing newsletter which shows you exactly how to get traffic, build a list, and make money online.

Author: Brian Edmondson
Article Source: EzineArticles.com
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Even if your book or service is excellent, they won’t sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Back Cover Testimonials Here, you will need three testimonials– one from a celebrity or leader in your field, and the others the man or woman on the street–thrilled readers. These testimonials are the most important thing to include on your back cover–better than benefits, better than your bio, because your prospective buyers trust your book more when others recommend it. Collect many more testimonials each time you email or meet someone interested in your topic. Put these in your front pages of your book. Web and email Sales Letters Testimonials Once you collect 5 – 10 testimonials loaded with specific benefits, keep them in your Word folder “Book Testimonials” and “Web Testimonials.” Organizing your files and folders make it so much faster to retrieve these gems that help your sales grow. Sprinkle your testimonials throughout your web site and email sales letter. If you don’t have a Web site, check out with a good book and marketing coach how to sell via email. Ecommerce succeeds without investing a lot of money–a number one way to market Online. Without a short or long sales letter, you have little chance of consistent monthly sales. You Don’t Have to Finish your Book to Get Testimonials Think about the people you ask. Are they busy with their business and personal life? Know that they probably won’t want to read the whole book. You need to make it easy for them to “buy.” In your first email or letter, include your chapter titles, your “tell and sell,” a page or two from your best chapter. Say you know how busy they are and include a list of benefit words and phrase they can choose from to make it easier. Dan Poynter, self publishing guru, gave this testimonial for “How to Write your Print and eBook at the Same Time.” “This is not a book on how to write. It is a book on how to get it written. It is full of the shortcuts, experiences and tips only an insider could know. Whether you are working on an eBook or a pBook, you will find Judy Cullins’ wisdom invaluable.”

Dan Poynter, author of The Self Publishing Manual and

Writing Non-Fiction

If you are writing fiction, include a few of your best scenes from a chapter or two Tip: Offer to email more of the book if your testimonial giver wants. Write a List of 5-10 Benefits and 5-10 Features. Know that benefits sell, features describe. Boost your Book or Product Sales Beyond you Wildest Dreams With Simple Testimonial Steps in the eBook “How to Get Testimonials from the Rich and Famous.” This headline gives the benefit of boosting sales first, and then explains how to. Without letting your audience know the benefits, most will drop interest. Notes:

Testimonials help ease doubts of first-time buyers, and they’re especially useful for credibly conveying subjective strengths that distinguish your company from competitors. Imagine that you’re sticklers for quality, for instance, and have a quote from someone describing the devastating flaws they received before switching to you.

You can deliberately collect testimonials with such an impact in mind. Here’s how. First, brainstorm a list of characteristics that separate you from competitors. Also list catastrophes that could occur when someone bought from vendors who fall short in respects where you excel.

Second, institute a routine of surveying new customers after you complete their first project. Besides making sure they were delighted with what you did, ask if they previously bought this sort of thing from someone else. If so, why did they switch?

Stay on the lookout for disaster stories, the more dramatic the better. There’s no need to name the competitor involved. Get your customer’s permission to encapsulate their tale of woe and rescue in a signed testimonial.

Gradually collect one blurb per distinguishing quality on your list and sprinkle them where shoppers will see them.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at [http://www.bookcoaching.com/opt-in.shtml] and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Author: Judy Cullins
Article Source: EzineArticles.com
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To launch your book properly, it’s a good idea to take some time out to start writing a detailed marketing budget. The budget is a preliminary task that you should complete before you spend a dime on publishing your book. Some small publishers make the mistake of jumping right in and spending on their newly finished books before they get a full view of how much it will cost to properly release the title. Start typing out your new book marketing budget in a blank Microsoft Excel spreadsheet. Here are a few key categories that you’ll want to address in your budget.

Book Editing and Design Costs

Once you finish writing your book, brace yourself. Before your only investment was time and thought-now you have to start spending money to get the word out about your unique creation. You now have to hire a few people to get your book ready for printing and publishing:

– Book editor
– Typesetter
– Cover designer

Book Printing Costs

A major initial outlay for a self-publisher is your book printing expenses. The traditional method is to purchase a set of books (about 250 to 1000 to start out) and then order more when you run out. The costs when you speak to a book printer include:

– Book printing costs
– Prepress fees
– Shipping costs

You can also use a POD service like the one offered by Createspace to print your books on demand. I’m liking the POD option more nowadays because I sell most of my titles online. However, keep in mind that printing with a book printer may give you a lower per-book rate and also open more doors to potential distributors and brick-and-mortar bookstores to carry your book on shelves.

Book Advertising Costs

In 2010 and beyond, self-publishers and small publishing companies will find the most success advertising online. But when you go on book signing events and the like you’ll need some other advertising materials. So be sure to include the following possible costs in your book marketing budget:

– Putting together and publishing a professional book website. You can simply use a web building tool offered by your web host, choose a professional template, and add your book details, but you may want to hire a professional to handle this
– Building a newsletter list and using email newsletter services to get the word out about your book
– Creating postcards, bookmarks and business cards for your book to distribute at events
– Creating flyers and large mounted book posters to display at your events
– Hiring a designer to prepare book marketing package materials (like your sell sheet and letterhead)
– Buying radio ads if you choose

In addition to basic book advertising expenses, don’t forget to list the cost of putting together sales packages for potential reviewers, distributors and small bookstores who may want to carry your books. You’ll have to print professional materials and send them via an express mail service to your intended recipients.

Book Traveling Expenses

When you publish a book that gets some attention either locally or nationally, you’ll have to budget for trips to book signings, festivals, fairs, and other events. That includes:

– Airfare, rental car, hotel
– Vending table rental fees (if applicable)
– Display tables, stands, tents and other supplies for your books if you’re planning on attending book fairs
– Cost of placing a few radio or newspaper ads in the other cities where you plan to visit to promote your books (people who may be interested in your book need to know you’re coming and why-they don’t know who you are yet!)

Book Selling Helpers

One mistake I made when I just started out selling my own self-published books was to try to do everything on my own. I probably could have made longer strides more quickly if I had just hired a few part-time people to help me out! You don’t have to hire on full-time employees as a self-publisher-obviously you can’t afford that just yet. Consider the following ideas for getting book selling helpers and add the cost to your budget:

– Hire independent contractors, like virtual assistants, online (such as on Elance)
– Talk to an administrator at a college nearby to see if there is an intern program you can join
– Pay your working age kids or their buddies to be your helpers
– Consider the cost of hiring a book publicist to help you get the word out about your book

Educational Materials

Before and after you self-publish a book it is very important that you read up on the process in detail. Gathering knowledge of self-publishing helps you gain an advantage in the self-publishing world. This is a small segment of your book marketing budget, but worth adding:

– Invest in resources that teach you the basics of self-publishing a book
– Invest in resources that teach you the specifics of how to sell and market a book
– Attend seminars at book publishing fairs and major events to hear from other successful publishers and network

Use these suggestions as a starting point – obviously you’ll have more items to add your book marketing budget. If you don’t already have my How to Sell Books eBook, use it as a guideline to help you brainstorm more ideas. Okay now enough reading for the moment-get to typing in that spreadsheet!

Penelope Thompson is the author of a helpful, handy new little eBook entitled “How to Sell Thousands of Your Self-Published Book: A Solid Marketing Plan for Selling Thousands of Books This Year.”

The book includes more REAL tips for self-published authors including marketing and promotions (what works and what doesn’t), short runs versus large printing runs, and handling your finances as a self-published author.

Visit http://www.howtosellmybooks.com for more information.

Author: Penelope Thompson
Article Source: EzineArticles.com
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People compare their published books to eBooks all of the time. They are pretty much the same until you compare what they do. Both the printed version and the eBooks on line have text and pictures on them. But when you compare them to what they had to do in the olden days, which was use stone for their books, then we come to a totally different conclusion.

We have come a long way from the old days. They used to carry around stones, then scrolls, and then what we know today as books. So as the years went on the ways in which we saw the text became lighter and a lot more convenient for us readers. Even since the time of books things have gotten a little easier. When books were first being published they had to be written by hand, but now we have the printing press which can publish books faster than writing the books out by hand. Now even in these days we can access books on the internet for pretty much any thing that we need them for. So as time goes on we have made many advancements in how we publish books.

Why make things more complicated than they already are?

Which format should you publish your book in? This is a very important question to ask your self if you are thinking about publishing a book of any kind. The smart thing to do would be to publish your book on eBook. Why you may ask? Because most people use the internet to find what they are looking for these days so you may end up making more money if you publish your book on eBook.

Are cattle and eBooks similar?

Cattle and books have some things in common that most people do not think about. They both have to have some sort of mark on them to show who has written it or owns it. Not only do you do this to show others that it is yours, but also so that people will know your mark on certain things. There are of course some people out there who will try to remove your mark from your items and try to sell them as their own. But if people know your mark they will know that it is yours and will do something about the person trying to sell it as their own.

Why are the lights off?

There are basically two ways you can advertise, passive and aggressive. If you choose to do the aggressive advertising you need make sure that you have a catchy slogan that people will remember. After you have come up with a catchy slogan it is time to start the passive advertising. This is done to inform the people about the branding of your product.

Gregg Hall is an author living in Navarre Beach, Florida. Find more about this as well as bargain books [http://www.bargainbookstoreonline.com] at [http://www.bargainbookstoreonline.com]

Author: Gregg Hall
Article Source: EzineArticles.com
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