Category Archives: Book Marketing

Posts about Book Marketing and Selling Books

How to Earn $50,000 a Year Self-Publishing on Amazon’s Kindle

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Why self-publish on Amazon? The Kindle ereader is the company’s number one selling product. According to Jared Newman of PC World.com, Amazon sold more than one million devices a week for three straight weeks during the 2011 holiday season. Millions of Kindles have been sold, yet only 3 to 4 percent of readers use ereaders. This is a market that is still growing and there’s still plenty of room for enterprising freelance writers.

The $50,000 Formula

Six books or reports self-published on Kindle listed at $4.99 selling 200 each per month yields $5,988, or $71,856 annually. Of that, authors receive 70 percent. Here are the eight steps to earning $50,000 a year self-publishing on Kindle:

1) Find Your Niche-Without finding a profitable niche, you won’t sell many books. Amazon has millions of titles available and some authors haven’t sold one book. Finding Kindle niches calls for finding topics Kindle readers are already paying to read about. Check out Kindle’s bestseller list for topic ideas.

2) Write Your eBook, eArticle or eReport-Write about topics that solve problems. Non-fiction bestsellers on Kindle show readers how to solve specific problems such as earning more money, improving photography skills or even creating a thriving garden.

3) Create a Website for each Niche-If you write six titles in the “improve your photography” category, create one website for your photography niche where you promote all your titles. Having a niche website helps you further identify your brand.

4) Open One Amazon Associate Account-Becoming an Amazon associate through Amazon.com provides an excellent way for you to share other recommended reads on Amazon that relate to your book on your niche website. Create a resource page listing all of your works and works of other Kindle authors your website users may find helpful.

5) Self Publish on Kindle-Kindle’s program accepts Word, ePub, Plain Text, Adobe PDF, Zipped HTML and Mobipocket manuscripts. While other outlets offer POD–Publishing On Demand services for a fee, publishing on Kindle is absolutely free. It’s also quite easy.

6) Sign up for KDP Select-Amazon’s popular program, Amazon Prime allows members to receive special perks. Members can borrow books through Kindle’s Lending Library. Entering your Kindle works in the program helps create word-of-mouth which typically produces more sales.

7) Promote, Promote, Promote-Readers can’t buy books they don’t know exist. Promotion equals sales. There are plenty of online opportunities to market your works including blogging, article marketing and social marketing.

8) Rinse & Repeat-Once you write your manuscript and successfully market, simply repeat the process. Announce upcoming books on your website and keep growing your brand. It doesn’t typically happen overnight, but steady marketing and persistence will significantly help promote your works.

Remember, promote your works. Don’t fall into the trap of thinking that simply publishing on Kindle will equal instant sales. For more self-publishing and writing tips, check out http://paidwritehq.com Rose Smith is author of The Smart Freelance Writer: Earn $50,000 a Year Working in Your Pajamas. She has sold almost 100,000 self-published books. Check out http://paidwritehq.com for more information on getting paid online gigs.

Author: Rose N. Smith
Article Source: EzineArticles.com
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The Self Publishing Process – Important Steps To Take To Ensure Your Book Looks Professional

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Your book writing project is completed, in draft form; it has been edited, read through, picked apart and put back together again and you believe further work will just be tinkering for tinkering’s sake. Now what? Are you ready to publish a book yourself?

If you have already secured a publishing contract with a traditional publisher (one who places the risk of publishing on their own shoulders, not yours) it will now be taken out of your hands (although publishers frequently ask for changes or additions to fit the work to its potential market). Authors less fortunate in the agent/publisher lottery face the choice of abandoning, or at least shelving the project, or publishing it themselves; a worthy and economic proposition nowadays, if you have your wits about you.

To understand how your book gets from being a file on your computer to a hardback, paperback or ebook for sale on Amazon or in your local bookshop, let’s examine the options.

You could, of course, seek a conventional printer, send them your manuscript, as a computer file, and let them turn it into a book. Many printers offer to do this pre-print work, for a fee, based on the hours it will take them. But that’s like asking plumbers to build a house. It’s not what they’re best at, or rarely qualified to do, for that matter. On the other hand, using a specialist book production service can be an enjoyable and instructive experience.

Layout professionals take your word-processed file and then, using a dedicated text editing and publishing program, prepares files that will be acceptable to printers. Your draft receives another read-through, enabling their in-house editors to get the feel of your work and make decisions about how best to lay it out, which font to use, point size, line spacing, margins. Also at this stage anomalies or inconsistencies will be identified that need resolving (and it is surprising how often this occurs with books which are thought to be ‘finished’). Sample pages in different styles will be produced for you to consider, showing treatments of chapter heads, in-text illustrations and any other features particular to your work. This will enable you to gauge how many pages your book might run to, the likely cost of printing, and whether you wish to make any modifications to keep within your budget.

Once you are happy with the format and style suggested, technicians will apply it throughout the book. They will also be checking for consistency of punctuation, treatment of foreign words, spelling – and even grammar, if it looks really horrible. You will, of course, be consulted on all adjustments felt necessary. Title page, copyright page and all the normal ‘preliminary’ pages will be added (acknowledgments, dedications, tables of contents, etc.) and a galley proof of everything except the cover will be sent to you as a pdf, (a format that faithfully scales up or down the precise layout of your book) which you will be able to open and read on your computer as if it were the finished book. This is the last but one stage where you can request changes that won’t break the bank.

Meanwhile the graphics department will be designing a cover, using any pictorial and text elements you have provided. They will present you with alternative suggestions, in line with the brief you provided (and the more detailed this is, the better).

After final corrections to both text and cover have been made you will receive final pdfs. You should take your time to study these carefully; even here it is not too late to change something. Only when you are entirely happy will your book’s files be passed to a printer.

Your printer can at this stage, if asked, produce a bound, proof copy of the finished book for your approval before going ahead and printing the number of copies you order (the print run). Now, however, there are likely to be extra costs involved for each and every change specified, which is why diligence is essential before work is sent to the printer.

What makes the self-publishing process rewarding, working with a professional book production service, is that you remain in complete control of your book, while editors are there at all times to give advice and make recommendations to ensure the final book is a truly professional product, and one you can be proud of.

Writeaway Books provide help and advice on how to write a book. You will also have access to a dedicated team who can provide a comprehensive ebook publishing service. These editors have all been published themselves and have personal experience of the book publishing process.

An excellent guide for aspiring writers has recently been published on the Amazon Kindle Store titled How to Write a Novel. In ‘How to Write a Book or Novel – An Insider’s Guide to Getting Published’ you will find up to date information to help you get published, or self-publish, in either ebook or printed versions.

Jonathan Veale’s WriteAway website helps aspiring writers who help themselves. Now this latest 2012 guide for writers provides tips and advice that only an insider could know. You could be dipping into this expertise in seconds. Download your Kindle edition ebook today. It could save you a fortune, and help make you one!

Author: Jonathan Veale
Article Source: EzineArticles.com
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Sit Down – Write – Publish All Your Books and Make Money

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So you want to be an author. You want to write a book, or even better, write several books and make money from your writing – a lot of money so that you can work from home. Well thanks to the internet it’s now possible to set up your own writing and publishing business.

You can self-publish your books using print on demand. This means that self-publishing costs are very low and the whole process can be set up and completely automated so that your books are printed, packed and shipped for you while you just carry on writing your next book.

You can also earn more money from writing and publishing eBooks. But whichever way you choose, it can all be done from home using your own computer and an internet connection.

There are many people who want to run their own business from home and want to know how to make money on the internet. And as a writer you already know how to make money writing. You just write and sell books online.

It’s a well-known fact that only around 7% of the population actually go into a book store. Buying books from online book stores and as instantly downloadable eBooks has become the norm for most people who buy books.

So if you set up your book printing to be done only when you’ve made a sale and also sell eBooks on the internet, it can become a very lucrative and desirable way to earn a living.

Other authors have done it and you can too. But first you need the self-discipline to actually sit down and write the books because the more books you write, the more money you can make.

Then you can use the internet to promote your books through web sites, articles, ezines and any other form of online advertising you can find. Give away free excerpts from your book or free reports on your book’s topic.

Just make sure that everything you write to advertise your book really pre-sells it and creates buyers.

So now sit down, write, self publish all your books and make as much money as you want to.

Once you set up your online self publishing empire, you can make money online and earn a residual income for many years to come.

Ruth Barringham is succesful writer, author and publisher and runs two web sites for writers. Writeaholics.net is a web site for freelance writers and Self-Publish Worldwide is a website full of information on all areas of self publishing. So if your interested in writing or publishing, or both, visit these two web sites. You can also sign up for the free monthly newsletter at Writeaholics.net and receive the free eBook ‘Become a Freelance Writing Success’ when you subscribe, or download a free self publishing report at Self-Publish Worldwide. Or why not do both? After all – they’re free!

Author: Ruth Barringham
Article Source: EzineArticles.com
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Your Book Marketing Plan – Winning Strategies and Tips

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Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.

A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan.

The first thing that comes to mind for most authors and self publishers is book store sales. Makes sense doesn’t it? That’s where people buy books don’t they? It’s true that making your book available to the general public through bookstores is a very vital component of your marketing plan.

However, it is just that — one single component of your plan. There are many elements that will make up your book marketing plan and arranging to have your book available in bookstores is just one of them. Let’s call that component #1:

Book Marketing Plan Component #1

Making Books Available in Bookstores

Now, it’s one thing to secure placement for your book on the bookstore shelves, but now how are people going to know it’s there? Customers can’t (and won’t) buy something they’ve never heard of. This is where the publicity component of your Book Marketing Plan comes into play. Setting up and ongoing publicity campaign is the number one way to drive customers to the bookstore to buy your book. We’ll call this component #2:

Book Marketing Plan Component #2

Setting up and Implementing a Successful Publicity Campaign

Besides book stores, you can also sell your books to nontraditional book buyers like display retailers, book clubs, catalogs, gift retailers, volume buyers (think Costco and Price Club), corporations, foundations and foreign markets. We sell thousands of self published books to buyers like these all the time and targeting these buyers should make up a good portion of your book marketing plan. This will be component #3:

Book Marketing Plan Component #3

Non-traditional Markets

In this day and age, you would be making a big mistake if you didn’t include the internet as a vital component of your Book Marketing Plan. The internet is the best way to directly reach your target customers. It is also the best way to sell to them since you cut out any third parties and retain 100% of the profits. There are many ways to research the internet to ensure that there is a demand for your book and the best ways to fill that demand.

Book Marketing Plan Component #4

The Internet – Your Book Website

These are the four most important components of your Book Marketing Plan. Now you must research each component individually to customize the approach you take for your book.

© Copyright 2004 Ink Tree Ltd.

Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book marketing and book promotion. Let us help you make your book a success. http://www.inktreemarketing.com/BookMarketingKit.htm

Author: Joni Hamilton
Article Source: EzineArticles.com
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The How to of eBook Writing and Self Publishing

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Self publishing has become more popular than ever before, with many people cashing in on the ability to easily write ebooks for online distribution. After all, there are many benefits to writing an ebook of your own, publishing it, and selling it online. Some of the benefits include never dealing with rejection, not having an editor cut up your work, making a profit, and contributing helpful information to others. It is actually relatively easy to self publish an ebook and then sell it online. Here is a step by step how to guide that will help you accomplish this yourself.

Choosing a Topic

The very first step to take if you plan on self publishing and selling your own ebook is to choose a topic to write about. It sounds simple, but this is probably the most important step. The success of your ebook starts right here with the topic you decide to go with. As you are trying to decide what your topic should be, you need to make sure that you choose a topic that you are passionate about, but passion alone isn’t enough.

You also need to have plenty of knowledge in the field as well. If you are passionate about writing for the web and you successfully do this as a career, then this could be a good topic choice. If you enjoy scrapbooking and you’ve learned everything you could about it and turned it into a business yourself, then this is a great topic to write about. Take several days to think about a topic that you can write about with passion and knowledge.

Spend Time Researching the Topic

Once you have your topic in mind, then you need to spend some time researching the topic. Even though you may already have a lot of information on the topic, you probably aren’t the top expert in the world on the topic, and more research can do nothing but help you out. Find out even more about the topic you want to write about, keep some notes, and try to use the research to help you come up with a good outline for your ebook.

Begin Writing

Now it is time to begin writing your ebook. When it comes to self publishing, writing can be one of the most difficult steps. One tip to help keep you on track as you write is to outline and create a good table of contents before you begin writing the book. This way you can write any section of the book at any time, which can help you get all of yoru thoughts more organized.

It will take some discipline to write your ebook and sometimes it may get discouraging. Just make sure you stick to it. Continue to write each day. Once you have your working draft completed, go back and read it again and again, making changes along the way. Revisions are important, and you should read through and revise the ebook several times before you are ready to publish it.

Ensure Your Work is Protected

One of the most important steps in self publishing is to ensure that your work is protected. You don’t want anyone to come along and reproduce your ebook and sell it for their own gain. For this reason you need to have a PDF file that is security enabled that won’t allow people to copy, paste, edit, or print the document. This way your thoughts and your product are protected from those who may try to take advantage of it.

Create a Great Cover

Last of all, it is important that you create a great cover for your ebook. This is one of the most important steps that gets forgotten when it comes to self publishing. Selling ebooks is not always easy, since you are essentially just selling someone a file. This means it is very important that you create a good cover that gives your ebook an appearance that is professional. When you use the cover to make your ebook look like a real product, people are more likely to purchase it.

Self publishing an ebook of your own can be very rewarding. Not only can you make a nice profit selling your ebook, but it can be rewarding just to know that you have a piece of your own work out there. Keep these steps in mind and you too can publish an ebook for the world to read.

Discover how to successfully self publish from leading self published authors. Here at Self Publishing Explained we focus on bringing you the most relevant self publishing information. Start now with real life strategies and information by visiting Self Publishing Explained to read what people are saying. [http://www.selfpublishingexplained.com]

Author: Lee Benz
Article Source: EzineArticles.com
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