Monthly Archives: August 2012

Many writers have shifted to a new form of publishing because of the demand of most online users. Unlike before, readers have become more adept in reading text on their computer rather than an actual book. More and more people are reading stuff online rather than the newspaper. This is probably why the proliferation of digital publishing became such a great phenomenon that most writers shifted to writing ebooks rather than print media.

If you wish to be successful in this field, then you would have to have some guideline to get you started. Writing ebooks are much like writing just about any book. You need to lean and do the following in order to achieve success:

1. What are your objectives? You must first determine what your main reasons are for writing your ebook. Is this for business or for promotional purposes? Knowing your exact purpose will help you think about your overall concept and how you will go about this as you begin the writing process. Write these objectives down so that this will be your benchmark for success as you go about writing and selling your ebook.

2. Do your research. Do your homework and read as many ebooks as you can. Read about different topics then read about topics that are similar to the ones you will be writing. Get as many ideas as you can but do not copy them. These findings will only help you get started. This would also let you in on the top secrets of these successful writers.

3. Create an interesting title. Begin with a working title. However as your concept grows and your ideas begin pouring out, you may want to change your title to the most creative it can be. There are so many competitors in the area of digital publishing that you would want to stand out from the crowd and catch the attention of the readers with your catchy title. This title must be able to sum up in a few words what your eBook is about. Make it creative, eye-catching and even funny if you want.

3. Put your ideas in an outline. Start by writing down your main topic followed by subtitles of each idea that you want to write about. Determine how many chapters you wish to write and gather all the supporting ideas about your topic. Most successful eBook writers are very organized with their thoughts that readers are able to get the message immediately when they read their book. Your outline would help you achieve that.

4. Make your eBook marketable. Be creative in presenting your eBook to the public. Know which layouts work and which doesn’t. It helps to put in photos and graphics and use different fonts to make the overall look attractive and pleasing to the eyes. You would also want to create a very interesting and creative cover page because this will help make your book look more attractive and encourage the readers to buy.

Armed with these tips, you may now begin writing your ebook. It is important to have all of these ideas and follow them to the latter so you will achieve success in digital publishing.

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Author: M Goudelock
Article Source: EzineArticles.com
Smiling shark

The journey to becoming an indie-published author has been rewarding and one I would recommend. It is not for the faint of heart, however.

Art Linkletter once quoted Bette Davis, “old age ain’t no place for sissies. Indie publishing (self-publishing) “ain’t no place for sissies” either. If you take the opportunity to become an independent author-publisher you will face challenges, but the rewards are worth it.

My own learning curve taught me to think in what I call my rule of threes. I believe that following them will help me to avoid the three deadly sins of self-publishing in the future.

The Three Rules

The first rule demands that authors write a good story, well told. Plot bunnies look like cute little creatures until they get hungry. They nibble around our brains and are the ideas for a story demanding to be told. All writers know how difficult it is to steer them in an organized direction, some say harder even than herding cats. Whether you plot your novel or write by the seat of the pants, you owe it to the reader to give them a well-written story. If you do you will hear the rave reviews. That brings us to editing. Editing and rewriting is a tedious and thankless job. Going through a 100,000 word manuscript line-by-line and page-by-page is slow going. It is something that has to be done before putting your story in the hands of a competent editor. Most of us are not married to a professional copy editor nor have one as a friend, so why rely on family and friends? It costs money, a precious commodity for most of us indie publishers, but I can’t imagine not doing it. I service my automobile to avoid complications later. I think the service of a good editor is similar.

The second rule in the rule of threes calls for putting a good face to our work. For the same reason I wouldn’t skip the hard work of rule number one, or the service of a good editor, I need a cover designer that knows how to match the cover with the story. The cover is your invitation to a reader and it has to promise what the reader will find between the covers.

The third rule is to have a plan for marketing. This is where you have to ask yourself the question of what you will do after you have sold books to friends and family. I have heard many indie authors say they were blindsided by the need to market their books. To break through the noise and draw attention to your book means having a plan to get the most from a tight budget. Your plan can include a lot of things you can do with sweat equity.

Three Deadly Sins

That brings us to the three deadly sins of self-publishing.

The first deadly sin is sloppy or poor writing. When a story is poorly organized, meanders when it shouldn’t, and in other ways does not deliver on its promise to a reader, you risk publishing a story that gives indie publishing a bad reputation. If you fall into the trap of hurried writing or producing a cluttered story you will suffer the pain of a poor review. Isn’t it the worst fear of a writer to have a reader stop reading by not turning to the next page? Sometimes cost is ‘the’ issue. If that is the case you need to do serious self-editing. Readers spot typos and misspelled words, along with grammatical dust balls. They not only do spot them, they love to point them out. It was embarrassing when chapter thirteen in one of my novels will be forever be chapter “thirteer” in print. I turned that into a marketing gimmick by initialing that page at book signings. After all, it will be a collector’s item someday. But I dearly wish that mistake isn’t staring at me every time I open that page.

The second deadly sin I committed was going with template covers to avoid expense. My first two books are good examples of how not to choose a cover, especially when compared to those same to books with covers created by a competent designer. My designer understood my stories and matched them with great covers.

The third deadly sin is to bury one’s head in the sand when it comes to marketing. Few of us are born marketers. But a garage full of books gathering dust is not a marketing plan.

Is there help?

In a word, yes. There are local writing groups that are sources for information. Meet other indie authors who have self-published. Join associations like the Association of Independent Authors and take advantage of the tips available. Contact other indie authors by email. You will find most of us quite willing to share. There are resources at the library and online. Grab what you can for free.

What’s the Reward?

Not only will you experience the feel-good reward from a well done self-published book, you will not have to share the credit, you can hold up your head and smile. And, by the way, you will also share more of the revenue. That may be the best part of all.

Chuck is an independent author with three published novels:

Tears in the Dust

Remington & the Mysterious Fedora

Served Cold

His fourth novel, The Lion’s Head Deception, is currently in rewrite with an expected launch in mid-summer 2012.

As an independent author and publisher, I have learned some valuable lessons through trial and error. If you are considering self-publishing I hope you find the encouragement you need to take control of your publishing destiny. Welcome to the Indie Book Rebellion.

In addition to my own writing I am proud to be a partner at a new service for independent authors, a place where you can expect editorial, cover design, and support in developing your marketing strategy. Visit http://www.canamauthorservices.com

You are invited to visit my website at http://www.writebyme.ca or send an email to chuck@writebyme.ca

Chuck Waldron,
Kitchener, Ontario

Author: Chuck Waldron
Article Source: EzineArticles.com
Canada duty rate

One of the industries affected by the recent economic downturn was that of the paper magazine publication. An evidence of this is the decreasing trend in rate-card-reported advertising revenue from 2007 to 2009 as published by the Publishers Information Bureau. The year 2009 by far had the worse figures with a drastic 18.1% decline in advertising revenue. Revenues amounted to $19,450,949,762 compared to 2008’s $23,652,018,533 total rate-card-reported ad revenue. The 2008 figures on the other hand, was 7.8% lower compared to 2007’s advertising revenues.

The decline in advertising revenues and ad pages created has forced many magazines to cease publication. The famous of which is Gourmet magazine, closing last year after almost 70 years in publication. Although the recent economic recession may have had the greatest effect as to why many magazines went out of business in the last 3 years, it can not be solely blamed for the industry’s struggle. With the developing technology and the rise of the Internet generation, audiences have shifted interests. Many have preferred gossip blogs over celebrity magazines, online cooking guides over recipe books. The Internet has become the number one source of information.

To adjust to the decreasing advertising revenue and at the same time to take advantages of the wide reach that the Internet has to offer, many publications have resorted to having a digital edition for their paper publication, or have totally abandoned paper and embraced digital publishing. An online magazine software could create paperless magazines that do not need logistics costs in order for copies to be sent to subscribers, a feat that is very helpful in cutting costs for publishers. Not to mention that being paperless means zero contribution to paper waste and consumption.

The answer to whether or not digital publishing is the future of the magazine industry is still uncertain. Though many people still prefer flipping through glossy pages, digital media publishing has opened endless possibilities, benefiting not only publishers but subscribers as well.

Visit Zipadi for more information on digital publishing [http://zipadi.com/solutions/industry/magazine-publishing-industry.htm]. You may also want to read on Magazines That Folded in 2009.

Author: Steve F. Smith
Article Source: EzineArticles.com
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