Tag Archives: Joseph C. Kunz

The 10 Commandments of Becoming A Financially Successful Self-Publisher

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1. Publish Ebook First: Start with an ebook (pdf and epub) first. This is the easiest and fastest way to get started. Creating an ebook first will also allow you to get some feed-back from your readers, and make adjustments to your book accordingly. After you get your ebook online and get all the kinks worked out, then add a print-on-demand paperback edition.

2. Stick To Your Niche: Your book should be directly aligned with your market niche. For many self-publishers, success comes from focusing their book, and their marketing, at their particular niche. Part of sticking to your niche is that you must learn about and understand the subject of branding.

3. Design A Great Cover: Spend a lot of time developing and designing a great cover. Design many sample covers for your book. Especially look at books that have a similar topic as your does. If you are not creative, and have the money, pay a professional to do the cover design for you.

4. Perfect the Contents: Spend a lot of time perfecting and editing the contents of your book. Make improvements and corrections even after it is published.

5. Get Testimonials: Make great efforts to get testimonials and endorsements. You must never stop asking other guru’s in your industry and celebrities to write them for you. Keep adding them to your book and to your book’s blog. Convince one of these guru’s or celebrities to write your book’s foreword.

6. Set-up Blog: Set-up a blog to support your book. This is not difficult or expensive. By far the best way to do this is to set up a blog with a big company like WordPress. These blogs are specifically designed to be user friendly. They are also designed to work very well with search engines like Google.

7. Max-Out Third-Party Websites: Max-out your use of every website that lists your book. Many websites, such as Amazon, allow you to add a large amount of information about yourself and your book. Doing this will be like giving your book another website devoted to you and your book. Take advantage of everything Amazon has to offer.

8. Avoid Bookstores: Do not put your book into the bookstores by using a wholesaler or distributor. This step is for much more advance publishers, and self-publishers with big bank accounts. Bookstores sell very few books – especially by self-publishers that are not big-name celebrities.

9. Use All Major Online Retailers: Get your book into every major outlet such as Amazon, Barnes & Noble online, Scribd, etc. – just to mention the major ones. Using services like SmashWords, BookBaby, and Lightning Source, will get you into the big-name ebook outlets. Also, some professional organizations allow their members to list their book in the organization’s catalog.

10. Market, Market, Market: Getting your book online is the easy part. Making your book financially successful is the time-consuming part. But now, because of the internet, it is not difficult. The more effort you put into marketing and promotion, the more financial success your book will have. Even if you are not a business-minded person, you will find that marketing and promotion is a very interesting process.

Joseph C. Kunz, Jr. is an author, publisher, educator, business manager, and entrepreneur. Life-long love affair with books and reading. Very excited about being part of the new media movement. Known for casual, easy-to-read writing style and ability to explain complex topics in an understandable way. “If you are serious about your work you should self-publish. Retain creative control. Retain the profits. Enjoy the satisfaction and status that comes with being published.” Visit Kunz’s website about all aspects of self-publishing at http://www.KunzOnPublishing.com/, for an insider’s guide to becoming a financially successful and happy self-publisher, and sign-up for his free newsletter.

Author: Joseph C Kunz, Jr
Article Source: EzineArticles.com
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eBook, PDF, and EPUB: What Is The Difference? A Guide for Self-Publishers

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What is an eBook?
Ebook is short for “electronic book”. An eBook is simply a book that has been formatted so that it can be read on a screen. Until recently, eBooks were typically limited to being read on computer screens and the larger reading devices. Now, more than ever before, eBooks are being developed exclusively for the screen, and not for print. But now, the term eBook is being used as a generic term for any electronic book, whether it is in the PDF format or EPUB format. The term “eBook” will remain with us even after the EPUB format becomes the standard for the publishing industry.

Open Format Vs. Closed Format
You must understand the difference between “open format” and “closed format”. “Open format” means that a wide range of reading devices can display the publication. Most reading devices use an open format – such as the eReading device from Barnes & Noble. “Closed format” means that the publication can only be read on the device that it was downloaded onto. Amazon’s Kindle uses a closed format, which means that publications purchased for the Kindle cannot be read on any device other than the Kindle.

What is PDF?
PDF is short for “portable document format”. It is a computer program that formats a document to make it easier for computers to share the documents while still retaining the original formatting (fonts, text, images, etc.) – almost like a photocopy of the original document. PDF is the default format for static documents. The PDF document is indifferent to the device that it is displayed on or the operating system (Apple/Microsoft) that is used. It is the standard way for people (businesses, colleagues, clients, students, etc.) to share electronic documents – and will continue to be for the foreseeable future. Until recently, exporting a publication to PDF was the traditional way to create eBooks. The problem with eBooks created with PDF is that they can be difficult to read on a small screen, such as on a cell phone, because the text and images don’t flow gracefully enough to be read on a small screen.

What is EPUB?
An EPUB is short for “electronic publication format”. It is a computer program that formats a document to make it easier for computers and small-screen devices to display readable text – it makes the text adapt to every screen size. It can do this because it is similar to a web page; and an eBook reader is similar to a web browser. EPUB is the default format for re-flowable documents. The EPUB format is quickly replacing PDF as the standard for eBooks. PDF will remain the standard for document sharing for MS Word and Excel documents, for example. EPUB is becoming the publishing industry standard because it was designed to make a book’s content “reflowable” irrespective of the size of the screen of the eBook reader, portable/mobile device, or computer screen. The most important point is that EPUB is becoming the standard “open format” for the publishing industry and quickly becoming the standard for most reading devices.

What Does This Mean For a Self-Publisher?
As a small publisher it is essential that you prepare all of your publications for print and screen. You will need to be very familiar with both PDF and the EPUB format. Fortunately, there is only a very small learning curve to become familiar with each format. With a little effort it shouldn’t be too hard to learn about, understand, and use both formats. But learn them you must, because PDF is essential to running your publishing business, and EPUB is becoming the standard format for eBooks within the publishing industry.

Joseph C. Kunz, Jr. is an author, publisher, educator, business manager, and entrepreneur. Life-long love affair with books and reading. Very excited about being part of the new media movement. Known for casual, easy-to-read writing style and ability to explain complex topics in an understandable way. “If you are serious about your work you should self-publish. Retain creative control. Retain the profits. Enjoy the satisfaction and status that comes with being published.” Visit Kunz’s blog at http://KunzOnPublishing.com/ an insider’s guide to becoming a financially successful and happy self-publisher.

Author: Joseph C Kunz, Jr
Article Source: EzineArticles.com
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