Cheap And Easy Book Marketing – A Self Publishers Quick Guide

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.

Using press releases can be a very effective marketing tool if used properly. Make sure your press release spells out the ‘who, what, where, when, and why.’ Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.

Market your book to your number one market first, and then go after the secondary markets. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Make five telephone calls a day that relate to marketing your book.

If your book solves a problem, focus on this in your marketing. Every day it’s important to focus on a variety of marketing approaches. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Make sure to promote and market your book each and every day, both online and offline.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. With well chosen book marketing and book promotion, online and offline, you will reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Author: Helen Hecker
Article Source: EzineArticles.com
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Birth of A Golf EBook

I would like to welcome my friend Dennis Krall to my author site. I met Dennis through a Christian Internet Network. Dennis recently published a Golf Ebook. I asked him to share his story with you. I hope you enjoy reading this post from my friend.

I have been an avid golfer since I was 13 years old and have worked hard to improve my game over the years.   I read golf advice and tips from most of the golf magazines and talked with playing companions and other golfers to learn all I could about building a good golf swing.  The internet became a high tech media for lessons and drills to lower my handicap.  The only problem was that many of the tips were complicated and made changes to parts of my game that I did not feel comfortable changing.  I became very selective in the advice that I incorporated into my golf game.  I began to look for advice that made sense to my game and tweaked the parts of my game that needed help without tearing down the rest of my swing, as well as my mental outlook toward golf.  I enjoyed reading about golf advice and was willing to share information with my golfing buddies if they were having problems and were interested in what I found worked for me.

 

I retired from my job as a civil engineer  in 2010 and determined that I wanted to spend time with my grandson and playing golf in addition to my teaching responsibilities at my church.  It was about the same time that my wife and I discovered James L. Paris’ Christian Internet Income web site and discovered that we might be able to turn our hobbies into money making opportunities via the internet.  We quickly started auto content blogs that provided the potential for advertising income.  We also learned to develop websites of our own that we could better control the content and the ads.  This made good sense to us, but we had to start building traffic to our web sites.  We did this through blogging sites that shared our common interests (golf in my case).  I also expanded my reach by writing articles about golf that I posted on my web sites and submitted to Ezinearticles.com.  I enjoyed sharing knowledge that I believed in and that had worked to improve my golf game.  I shared my site with friends and acquaintances on social networks and continued to look for ways to expand my following on the web.

 

In late August, 2011, my wife and I listened to a training session from Jim Paris on writing EBooks.  We decided that it made sense for us to write and publish our own books and advertise them on our web sites.  We found out that we could bypass publishers and use on line EBook stores to publish and advertise our books at no cost to us and without taking large portions of the profits from the sale of the books.  Being an author sounded intriguing but also frightening, but we quickly learned that we had knowledge in our field that people would have an interest in if we could find a way to advertise to a large group of people that shared our interest in the topics we wrote about.  So on October 24, 2012, “Golf Tips and Advice That Work” was published.

 

I want this book to be helpful to new and experienced golfers.  Ii is written to make good common sense and not confuse the golfer as it advises how to correct swing problems.  I have chapters on purchasing the best clubs and golf balls and how to hit specialized trouble shots.  I give tips on mental confidence and how to practice and plan your round.  I have only included tips and drills that have worked for my game and I feel will work for yours.  “Golf Tips and Advice That Work” is about 24 pages long and can be purchased through Amazon for $4.99.  It is also available for loan for a limited time through Amazon’s KDP Select program.

 

My wife and I have been married 34 years and have an interest in Bible study guides and history and hope to publish future EBooks in these areas.   You can find the link to my book at my websites:

http://lefthandedgolf.us

http://hittingthegolfbvall.com

The Difference Between Digital Books and Ebooks

Most people today, don’t know the difference between a digital book and an ebook. In fact, many people think they are one and the same. They couldn’t be farther from the truth. They are entirely different species of the same animal.

Digital books

Digital books, sometimes also called electronic books or PDF books, are scanned, digital facsimiles of standard printed, published books. You can think of them as enhanced copies of the actual hard or paperback books we have come to know and love.

When we are talking about the digital version of newer publications, they are pretty much identical to the original. When talking about old or even ancient publication, they are much better than any original you would find on the shelf of your local library. Since they are facsimiles of the original printing, this really increases quality and helps overcome the problems of many older books, such as yellowed pages, stains, see-through or onion skin type paper, colored paper, brown inks, etc. These are scanned pages, not ‘copied’ pages, and the quality of print truly represents a better quality than the print of the original book.

The great majority of digital books come in PDF format, though Amazon offers a Kindle edition, Mobipocket offers the MOBI version, then there is the plain TEXT format, as well as many others.

Digital books are usually far less expensive than their hard or paperback counterparts, and there are hardly ever shipping costs, unless they are delivered on a CD (Compact Disk).

Ebooks

Ebooks are digital books too, but they were designed and written for the internet. Many, if not most ebooks were never officially “published” at all, unless you count posting something on the internet as publishing.

Most ebooks were meant to be written quickly, with little or no expenses except for possibly distribution. The majority are short, almost always less than 100 pages, usually under 50 pages. Some ebooks are literally slapped together in a matter of hours. Often they are little more than several short reports combined together.

Many ebooks are self-help books, or manuals of some kind, though there are some ebook works of history and fiction to be found if you look for them. More often than not, they have little or no literary value, their intentions being the distribution of facts, instructions and/or ideas.

Sometimes you may come across the ebook version of a hard or soft cover book. It will even be called the “ebook version” of whatever book. But if you look closer, you will find that this ebook version is almost always far fewer pages than the original. You may as well call the “ebook version” the “condensed version” of the book.

Though you will find many ebooks in PDF format, much like digital books, but many come as various generic interactive applications. But don’t let the initial attraction of interaction fool you. Even if this sounds like high tech education at first, you will find that there is not much to the promise of interaction. It just disguises the fact that these books are short, technically no more than a few pages, with little to no real practical, and even less academic value.

Last but not least, ebooks are often free or cheap, though you will occasionally find some specialty instruction “programs” costing hundred of dollars.

Conclusion

Technically, ebooks are digital books, though practically there is a big difference. Personally, I usually prefer a digital book to its ebook cousin.

By Thomas A. Retterbush

After a long, hard walk on the wild side, I’ve finally become a legal, honest, successful citizen and social media geek, living in SA, Texas. I have dedicated my life to proving, that success of one’s hopes and dreams are possible no matter how far you have fallen, how low you’ve sunken or what rock you’ve crawled out from u. If you read my story on the first page of my Digital Book Supersite, at http://assetebooks.com, you will realize that, if I can do it, ANYBODY can.

Author: Thomas Retterbush
Article Source: EzineArticles.com
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The 10 Commandments of Becoming A Financially Successful Self-Publisher

1. Publish Ebook First: Start with an ebook (pdf and epub) first. This is the easiest and fastest way to get started. Creating an ebook first will also allow you to get some feed-back from your readers, and make adjustments to your book accordingly. After you get your ebook online and get all the kinks worked out, then add a print-on-demand paperback edition.

2. Stick To Your Niche: Your book should be directly aligned with your market niche. For many self-publishers, success comes from focusing their book, and their marketing, at their particular niche. Part of sticking to your niche is that you must learn about and understand the subject of branding.

3. Design A Great Cover: Spend a lot of time developing and designing a great cover. Design many sample covers for your book. Especially look at books that have a similar topic as your does. If you are not creative, and have the money, pay a professional to do the cover design for you.

4. Perfect the Contents: Spend a lot of time perfecting and editing the contents of your book. Make improvements and corrections even after it is published.

5. Get Testimonials: Make great efforts to get testimonials and endorsements. You must never stop asking other guru’s in your industry and celebrities to write them for you. Keep adding them to your book and to your book’s blog. Convince one of these guru’s or celebrities to write your book’s foreword.

6. Set-up Blog: Set-up a blog to support your book. This is not difficult or expensive. By far the best way to do this is to set up a blog with a big company like WordPress. These blogs are specifically designed to be user friendly. They are also designed to work very well with search engines like Google.

7. Max-Out Third-Party Websites: Max-out your use of every website that lists your book. Many websites, such as Amazon, allow you to add a large amount of information about yourself and your book. Doing this will be like giving your book another website devoted to you and your book. Take advantage of everything Amazon has to offer.

8. Avoid Bookstores: Do not put your book into the bookstores by using a wholesaler or distributor. This step is for much more advance publishers, and self-publishers with big bank accounts. Bookstores sell very few books – especially by self-publishers that are not big-name celebrities.

9. Use All Major Online Retailers: Get your book into every major outlet such as Amazon, Barnes & Noble online, Scribd, etc. – just to mention the major ones. Using services like SmashWords, BookBaby, and Lightning Source, will get you into the big-name ebook outlets. Also, some professional organizations allow their members to list their book in the organization’s catalog.

10. Market, Market, Market: Getting your book online is the easy part. Making your book financially successful is the time-consuming part. But now, because of the internet, it is not difficult. The more effort you put into marketing and promotion, the more financial success your book will have. Even if you are not a business-minded person, you will find that marketing and promotion is a very interesting process.

Joseph C. Kunz, Jr. is an author, publisher, educator, business manager, and entrepreneur. Life-long love affair with books and reading. Very excited about being part of the new media movement. Known for casual, easy-to-read writing style and ability to explain complex topics in an understandable way. “If you are serious about your work you should self-publish. Retain creative control. Retain the profits. Enjoy the satisfaction and status that comes with being published.” Visit Kunz’s website about all aspects of self-publishing at http://www.KunzOnPublishing.com/, for an insider’s guide to becoming a financially successful and happy self-publisher, and sign-up for his free newsletter.

Author: Joseph C Kunz, Jr
Article Source: EzineArticles.com
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Self Publish Your Book and the Profits Are Infinite

For many writers, becoming a published author can be a confusing and overwhelming decision, especially when it comes to the question of whether to self-publish or not. And with today’s technology, it’s never been easier to self-publish a book.

But self-publishing is the same as any other business, in that the harder you work at it, the more profitable it can be. So to earn a living as an author, you need to be able to write books quickly and make your time as productive as possible. But first you need to decide whether to publish your books the traditional way through a publishing company or to publish your book yourself.

There are three things to consider when deciding on the best and most profitable way to publish your book.

The first consideration is time. if you decided to use a traditional publishing house, first you have to convince them that your book is worthy of publication more than anyone else’s, and this in itself can take several years and dozens of rejections before you find the right publisher.

Also traditional publishing houses will publish your book according to their own timeline. Books are scheduled to be published far in advance so it could be three years after signing a publishing contract before your book hits the market.

When you self-publish a book, the only time restriction on publication is your own. So you can either take your time and publish it one or two years later, or fast-track the whole process and have your book out on the market within a month or two.

The next consideration is control. Once you sign a publishing contract you’re signing away your copyright to your work, so your book then effectively becomes the publisher’s book. This means that as the author you will now have little or no say when it comes to your book title, design or cover. Yet marketing and promoting the book will till be your responsibility.

When you self-publish a book you become the publisher as well as the author so you maintain all control of the way your book is published, how it will look and who will distribute it.

The last consideration is profit. With traditional publishing houses, the authors have no up-front costs as far as publishing goes and instead are paid a royalty for every book sold.

Some royalty payments can be as low as 5% of the selling price and most are no higher than 10%.

Some authors are paid an advance payment of royalties as soon as their book is published, but they then have to wait several years before the number of sales grows over and above the amount of advance.

This is why profit is one of the biggest arguments in favour of self-publishing. All profits from a self-published book belong 100% to the author. So the more you market and promote your book, the more you reap the profits from the sales.

Let’s say you self-publish a novel and you sell 1,000 copies in a year. Of course with the right marketing, your book could sell ten-times that amount every year – or more. But just as an example, we’ll use a low figure of 1,000 copies.

So if you’re making a profit of say, $5 per book, the 1,000 sales will give you an income of $5,000 in a year. But of course the longer your book remains on the market, the more copies you can sell every year. Your name as an author will become known and if people buy one book from you and enjoy it, they’ll probably seek out more books from you.

So if you published a book every year and sold an extra thousand copies of each book every year, in five years time you could have a six-figure income every year. And the numbers I’m quoting are very low. The profit from your sales could be double or treble that quite easily.

And if your book was picked up by a book club that wanted to sell your book to its members, that could mean a single sale of 20,000 copies or more. You can imagine how much that would sky-rocket your income.

Or what about libraries? The sales achievable to libraries are phenomenal. For instance, there are over 114,000 libraries in America. What if you could sell just one copy of your book to even half of them!

And then there’s also the possibility of your book being chosen to go into a collection of condensed books, or Braille books, audio books, media interviews, movie deals…the list goes on.

Writing non-fiction books can be even more profitable. Whatever business you’re in, with a published book to your list of credentials, you’ll be seen as an expert in your field.

And there’s no limit to the number of non-fiction books you can write. The internet makes it possible for you to research and collect articles on any subject and then you can write it all up as your own book (as long as you write it yourself and don’t plagiarise).

You could then set up a web site and also sell essays, articles, reports, newsletters, eBooks and more.

You could also write articles for magazines using the information in your books, or allow them to print excerpts from your books, which would not only bring in extra income, but it is also great publicity for your books.

So you see, when you self-publish, the profits can be infinite.

About this Author

Ruth Barringham is succesful writer, author and publisher and runs two web sites for writers. Writeaholics.net is a web site for freelance writers and Self-Publish Worldwide is a website full of information on all areas of self publishing. So if your interested in writing or publishing, or both, visit these two web sites. You can also sign up for the free monthly newsletter at Writeaholics.net and receive the free eBook ‘Become a Freelance Writing Success’ when you subscribe, or download a free self publishing report at Self-Publish Worldwide. Or why not do both? After all – they’re free!

Article Source:
http://EzineArticles.com/?expert=Ruth_Barringham

Author: Ruth Barringham
Article Source: EzineArticles.com
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