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Simple Book Marketing Tips That Will Make Your Self Published Books Sell Fast

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Authors, self publishers and book publishers can be very unhappy when they see boxes of books delivered from the printer, loaded onto pallets in their garage and not have any idea on how they’re going to sell them; don’t let this happen to you — be prepared. Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. This article will provide you with easy, free, and cheap book marketing, promotion and publicity tips to get you headed in the right direction fast.

Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Make sure your press release spells out the ‘who, what, where, when, and why.’

Using press releases can be a very effective marketing tool if used properly. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.

Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Contact non-bookstore booksellers and offer to leave books on consignment.

Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.

Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website. I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere.

Make sure to promote and market your book each and every day, both online and offline. Women buy more books then men; see how you can fit your book into the womens’ market. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Market your book to your number one market first, and then go after the secondary markets. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.

I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Create an online contest and list it in online contest directories to drive traffic to your website.

I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts. Yes you can market and promote your book on a shoestring budget, just be careful about your marketing dollars. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.

About this Author

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

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Author: Helen Hecker
Article Source: EzineArticles.com
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Why Self-Published eBooks are Winners

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Myths abound about print books being the right kind of book and eBooks are on their last leg. These ideas spring from traditional publishing.

Hopeful authors have read it many times–that a true book, one that will bring you reverent kudos, must be in print and must be long. And it must have a top agent and publisher. Maybe true five-ten years ago. Like you, I believed it at first and went down that rocky road to get an agent, then publisher. Way too hard and took way too long.

My first rule. Write a short book first. Notice famous authors such as Ken Blanchard did. Second rule. Write a non-fiction, self-help book first, then a novel. You’ll experience more success with a non-fiction. Then, you can use the profits to stay the long haul for your fiction.

Follow my lead. First, I wrote print booklets or journals and sold them at the back of the room in seminars of the same name. This led to thousands of income each month. Then I read self-publishing books such as Dan Poynter’s. Right track. But, then I realized one can write a print and an eBook at the same time. And, you can sell either from your own Web site. Or, you can take a 50% or less royalty and sell from someone elses’s site.

Remember one great benefit of eBooks. The author gets by with little cost. You can send the books via email if you don’t have a Web site yet, and you can offer them as downloads at your site.

One great benefit of short eBooks. Your audience loves them. They don’t want to spend a lot of time reading. They want quick solutions in an easy to read format. They don’t want long books over 130 pages with too much extraneous information. Give them answers to their questions and you’ll have a fan for life.

The sad truth that no emerging authors wants to believe–that they can get the publisher to publicize, promote and market their book. Not true. It’s amazing how many bookcoaching clients really want to turn it all over to someone else. The problem is it’s way too expensive, and no one knows nor has more passion for a book than the author. It’s not money that rules, but a creative approach to sharing your wealth.

Another rule. If you can write a book, you can also write ad copy for the book’s introduction, the short “tell and sell,” the back cover, or the Web or email sales letter. You just need some coaching from a pro. Start a promotion savings account and spend a little to get the best words that will attract and give your audience enough information to make it easy to buy.

Join a telegroup that writes each week and exchanges files with each other. Of course make sure the bookcoach is savvy and knows how a saleable book is put together, knows short cuts to write fast, and clear, and gives you useful feedback to help your book grow and get born.

What’s your intention? To think it takes too much time, too much money and you aren’t much of a writer? If you can get by your resistances, you can learn how to write –well. If you put a little daily attention on your book project, you can finish it.

Take some small action today and feel powerful, because authors are a special breed-and the club is awaiting your good news.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of Write Your eBook or Other Short Book Fast and 10 others, she offers free help through her 2 monthly ezines, “The Book Coach Says. . .,” and “Business Tip of the Month.” at http://www.bookcoaching.com. Email her at Judy@bookcoaching.com or Cullinsbks@aol.com Phone: 619/466-0622 — Orders: 866/200-9743

Author: Judy Cullins
Article Source: EzineArticles.com
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Distribute Your Self-Published Book – Part 1

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Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the “brick and mortar” bookstores like Barnes and Noble. Authors go through many hoops and snags to accomplish this– what I call the “traditional publishing nightmare” of inefficiency and lack of support for authors. Usually the author only gets around 10% royalties and has to pay back all promotion expenses such as book signings. So many hoops, some give up. So many authors I speak with who have gone this route still have hundreds, even thousands of unsold copies littering up storage space. Talk about discouragement. Distributors Can be Dangerous to Your Book’s Health and Your Wallet One author wrote, illustrated, and marketed six beautiful children’s books. Her books were well reviewed and received. For some time, the profits rolled in until her distributor went bankrupt, owing her $160,000. After she stopped crying, she decided to take her books on the road—to local fairs and talks where she could KEEP all the profits. Distributors take quite a chunk of money from the author’s profits too. They charge the author for storage, and when books are returned, the author loses those sales, and has to pay the distributor too. Authors lose from the bookstores because their payment is late or unreliable. Some authors wait way beyond 90 days. In fact, many just don’t get paid. Writers are not always good at collections either. These middlemen not only take most of the author’s profits, they cause much stress too. How Can Self-Published Authors Distribute? Self-published books include: print books (perfect bound, comb bound, print on demand or print quantity needed, or stapled) or eBooks (sent over Email through Word or Portable Document Files) Local Distribution. For each venue, make sure to include ordering information such as your Web site URL, your company address, your toll-free 800 number, your local phone number, and an order page to fill out for fax or phone orders. 1. Distribute through the Press. -Create a “Power Press Release” (include tips and how-to’s)
-Get a Feature Story from the Media
-Write a how-to article and submit 2. Distribute through a local Talk Show-Radio and TV or guest speak for another person’s teleclasses. Just a phone call away you can reach 100’s of people interested in your book’s topic. Do some research on www. teleclass. com [http://www. teleclass. com]. From my guesting with other experts every 2 months, new clients come; new book and teleclass sales increase to make up half my income. On the talk shows or the teleclasses, offer the audience a free report to capture their email addresses. You can also send it through your host and she will distribute that information to her large email list. Of course you include your sales-pulling signature file at the end. 3. Distribute at local talks to groups. Sell your print books at the back of the room. Take a clipboard and capture everyone’s email at the talk. These people become your dedicated sales force and tell others. Word of mouth takes up to one or two years, so be patient for results. Check your library for Clubs who need free speakers. Develop a selling two-sided flyer with testimonials, your book cover, excerpts, and an ordering coupon. Take books and flyers with you everywhere. Offer to all you meet, even your dentist! Authors need to be proactive in book promotion because publishers won’t do it for them. (Part 2 of this article is available)

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at [http://www.bookcoaching.com/opt-in.shtml] and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Author: Judy Cullins
Article Source: EzineArticles.com
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Self-Publish Books On the Amazon Publishing System

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Publishing you book as an independent publisher/author is so much simpler and cost effective than it was a decade ago. Even more amazing is the opportunity to market your product at a price that doesn’t require you to take out a second mortgage. Amazon publishing ventures now consists of a group of companies whose purpose is to work with indie publishers and authors to get them published and in stores as well as on the company website. Amazon’s Kindle needs content therefore; it’s in their best interest to groom authors for the venture.

Getting started with Amazon is just a matter of choosing your project and getting the research accomplished. Once you have your book completed and edited, log into your chosen Amazon publishing partner and begin the process of creating your new book. Select the format and the size.

You’ll need to have a book cover designed or let the folks at Amazon publishing department work on it. They have a menu of services that can get you up and running in short order. You’ll pay extra for these services so keep that in mind when you are looking to have work done. Amazon can even take care of the many of the tedious work that authors don’t want to do. They even have marketing teams ready to get your work noticed. Consider your budget on all these things before you get going because the cost can add up. Although Amazon offers better terms for novice writers that the big six publishing houses, you are not getting an advance.

Things to keep in mind when creating your first book
Although you are self-publishing your work, it is a good idea to ensure its success by building an audience first. That is what many young upstart authors have done to get their work noticed by big publishing houses. A blog with over 100,000 fans or an email list of half a million subscribers can put a book at the top of the Amazon book list quickly. Imagine building a foundation for your best seller as you write the book over a six to nine month period. That’s the power of advance marketing.

Easy tips to make your book more appealing to your audience
Amazon recognizes the explosive growth in electronic books and audiobooks as well. The Kindle is a bestseller for them since 2007 and is responsible for more ebook sales than hard and softcover products at this time. That does not mean that people are reducing their consumption of the latter, it means that the convenience factor and price point is making ebooks a very attractive buy.

The process has gotten simpler but there are still hurdles to overcome. Amazon publishing program has its good points but it can still be confusing and hard to follow if you are looking at navigating the best distribution deals and book rates. There are experienced mentors and coaches as well as consultants who can get you through the process successfully.

Would You Like To… Be A Published Author, Build Credibility In Your Niche, Rake In Recurring Income, And Best Of all…Let Amazon.com Do All The Work? Discover how, here: [http://amazonpublishingformula.com/r/]

Author: Tanner Larsson
Article Source: EzineArticles.com
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An Internet Business Can Get Your Past the Economic Downturn by Self Publishing Books

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Starting your own internet business will allow you to gain a little extra profit. It is not uncommon that a person might be looking for another source of income in these tough times. With massive lay offs many people need a steady income. The old hard day’s work is not what it used to be. You need to manage your work wisely.

Many of these new internet business put a focus on one niche. A lot of the time, selling certain products is not worth the investment or time that is put in. The internet eliminates this risk and some products do not even require an initial investment in a risky scheme.

Self publishing ebooks are one of the options.

Electronic books are just as they seem – a book published in a digital format. There are many different digital formats, ranging from a word document to PDFs; each one has its pros and cons. Trying to carry a thousand or two books around by oneself is almost impossible. Now imagine trying to sell these books as well within a small amount of time to gain profit.

If these were eBooks than all you would need is a DVD or flash drive. If the books are small enough or the drive is big enough, you could possibly carry up to a million. With this new found opportunity selling or publishing your own products is almost free to do.

Of course, the printed page will most likely never lose its customers, but many people love to replace everyday items with gadgets or electronics. With this new innovation people will be able to read anything they want anywhere they want; this is what people have wanted for their entire lives instead of carrying around books.

If you want it explained plain and simple to you, this allows for easily made profits. Your consumers are everyone who browses the internet who have money to spend. If they want to take a break from something or just need a quick reference then you might be able to fulfill their needs.

Making money is as easy as can be this way.

There is no production costs, one digital book can be sold to as many people as possible. There is no need for printing multiple copies or shipping costs so a single eBook could make you a big profit if advertised well. This is a great opportunity and it involves little risk because there is almost no investment needed, even if you hire others to help you write.

Today the economy is not what most want it to be so you will need to take your chances and put in the time to make some profit. This means that you need to take advantage of the good opportunities. This also means that you could potentially make just as much money as you did in that cubicle. Of course, this will require working a lot of hours and management skills, but running an internet business by selling ebooks is a great opportunity to make money.

Brand new, and FREE, guide that will walk you through starting your own internet business so you can start watching the cash roll in a month from today. Click Starting Internet Business [http://www.writeandsellebooksguide.com/squeeze.html] to get your free copy now.

Visit the write ebook resource.

Author: Robert Boyd
Article Source: EzineArticles.com
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