Cheap And Easy Book Marketing – A Self Publishers Quick Guide

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.

Using press releases can be a very effective marketing tool if used properly. Make sure your press release spells out the ‘who, what, where, when, and why.’ Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.

Market your book to your number one market first, and then go after the secondary markets. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Make five telephone calls a day that relate to marketing your book.

If your book solves a problem, focus on this in your marketing. Every day it’s important to focus on a variety of marketing approaches. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Make sure to promote and market your book each and every day, both online and offline.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. With well chosen book marketing and book promotion, online and offline, you will reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Author: Helen Hecker
Article Source: EzineArticles.com
camera reviews, lens review

Do you use Google+ to promote your websites, blogs, or Book?

I recently started with Google+ and have been using it to help promote my website, blogs and my book. It is a social network on Google. I think you have to have a Google email to join it. If you need an invite let me know. You can set up your profile, add friends to your circles, +1 and comment on their posts and hangout with your friends.

You can create pages for your websites, blogs, books, businesses, etc. They are very easy to set up. I created pages for Deborah H. Bateman-Author Site, Christian Daily Resources, Daily-Bible-Reading, and Bible Verse Tweet. There is a link on the right hand side of the page that says Create a Google+ Page. You click on that and follow the step by step instructions and in no time you have your page.

Today I finally tried the hangout feature. You have to have a camera and microphone on your computer. All you have to do is click on the button on the right hand side of the page that says hangout. It will take you to a screen to download the software you need then you will see yourself on the screen. You can then invite your friends to hang out with you. You can watch YouTube videos, share screens, carry on a conversation, have a meeting, etc. It is best if you set up a time to meet so your friends will be there when you invite them, unless you want to take your chances and see who is available at the time. I think the limit is ten people at a time. So you can’t invite all your friends at once, but you can have a small party or hangout.

I found some good videos on YouTube that explain how to use the hangout feature. If you would like to check them out go to my YouTube channel and look for hangouts. My YouTube Channel is DebBat0519. Join me on Google. I am listed as Deborah Bateman. Leave a comment and let me know if you are on Google+, if you have pages or have an experience with the hangout feature you want to share.

This article was written by: Deborah H. Bateman-Author of The Book of Ruth-A Story of Love and Redemption and founder of Christian Daily Resources-a Christian Online Ministry dedicated to “Sharing God’s Word. Deborah is also going to be sharing articles to help other people online to write, publish, and market their books along with social media tips.

 

The 10 Commandments of Becoming A Financially Successful Self-Publisher

1. Publish Ebook First: Start with an ebook (pdf and epub) first. This is the easiest and fastest way to get started. Creating an ebook first will also allow you to get some feed-back from your readers, and make adjustments to your book accordingly. After you get your ebook online and get all the kinks worked out, then add a print-on-demand paperback edition.

2. Stick To Your Niche: Your book should be directly aligned with your market niche. For many self-publishers, success comes from focusing their book, and their marketing, at their particular niche. Part of sticking to your niche is that you must learn about and understand the subject of branding.

3. Design A Great Cover: Spend a lot of time developing and designing a great cover. Design many sample covers for your book. Especially look at books that have a similar topic as your does. If you are not creative, and have the money, pay a professional to do the cover design for you.

4. Perfect the Contents: Spend a lot of time perfecting and editing the contents of your book. Make improvements and corrections even after it is published.

5. Get Testimonials: Make great efforts to get testimonials and endorsements. You must never stop asking other guru’s in your industry and celebrities to write them for you. Keep adding them to your book and to your book’s blog. Convince one of these guru’s or celebrities to write your book’s foreword.

6. Set-up Blog: Set-up a blog to support your book. This is not difficult or expensive. By far the best way to do this is to set up a blog with a big company like WordPress. These blogs are specifically designed to be user friendly. They are also designed to work very well with search engines like Google.

7. Max-Out Third-Party Websites: Max-out your use of every website that lists your book. Many websites, such as Amazon, allow you to add a large amount of information about yourself and your book. Doing this will be like giving your book another website devoted to you and your book. Take advantage of everything Amazon has to offer.

8. Avoid Bookstores: Do not put your book into the bookstores by using a wholesaler or distributor. This step is for much more advance publishers, and self-publishers with big bank accounts. Bookstores sell very few books – especially by self-publishers that are not big-name celebrities.

9. Use All Major Online Retailers: Get your book into every major outlet such as Amazon, Barnes & Noble online, Scribd, etc. – just to mention the major ones. Using services like SmashWords, BookBaby, and Lightning Source, will get you into the big-name ebook outlets. Also, some professional organizations allow their members to list their book in the organization’s catalog.

10. Market, Market, Market: Getting your book online is the easy part. Making your book financially successful is the time-consuming part. But now, because of the internet, it is not difficult. The more effort you put into marketing and promotion, the more financial success your book will have. Even if you are not a business-minded person, you will find that marketing and promotion is a very interesting process.

Joseph C. Kunz, Jr. is an author, publisher, educator, business manager, and entrepreneur. Life-long love affair with books and reading. Very excited about being part of the new media movement. Known for casual, easy-to-read writing style and ability to explain complex topics in an understandable way. “If you are serious about your work you should self-publish. Retain creative control. Retain the profits. Enjoy the satisfaction and status that comes with being published.” Visit Kunz’s website about all aspects of self-publishing at http://www.KunzOnPublishing.com/, for an insider’s guide to becoming a financially successful and happy self-publisher, and sign-up for his free newsletter.

Author: Joseph C Kunz, Jr
Article Source: EzineArticles.com
Alternative energy

Cheap And Easy Book Marketing And Promotion Tips For Self Publishers

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast.

Don’t underestimate the value of a good press release for making book sales. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.

Make sure your press release spells out the ‘who, what, where, when, and why.’ Send out at least 10 press releases to the print and broadcast media in your area every month. Using press releases can be a very effective marketing tool if used properly.

Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Women buy more books then men; see how you can fit your book into the womens’ market.

I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.

It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Create an online contest and list it in online contest directories to drive traffic to your website. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. You can give away your book in a raffle at a local function to get more book recognition. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.

If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.

Every day it’s important to focus on a variety of marketing approaches. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.

Make sure to test, test, and test some more before you lay out large sums of money. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven’t set up a marketing plan for; don’t let this happen to you — get prepared now.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Author: Helen Hecker
Article Source: EzineArticles.com
Unix inter-process communication (IPC)

Self Publish Your Book and the Profits Are Infinite

For many writers, becoming a published author can be a confusing and overwhelming decision, especially when it comes to the question of whether to self-publish or not. And with today’s technology, it’s never been easier to self-publish a book.

But self-publishing is the same as any other business, in that the harder you work at it, the more profitable it can be. So to earn a living as an author, you need to be able to write books quickly and make your time as productive as possible. But first you need to decide whether to publish your books the traditional way through a publishing company or to publish your book yourself.

There are three things to consider when deciding on the best and most profitable way to publish your book.

The first consideration is time. if you decided to use a traditional publishing house, first you have to convince them that your book is worthy of publication more than anyone else’s, and this in itself can take several years and dozens of rejections before you find the right publisher.

Also traditional publishing houses will publish your book according to their own timeline. Books are scheduled to be published far in advance so it could be three years after signing a publishing contract before your book hits the market.

When you self-publish a book, the only time restriction on publication is your own. So you can either take your time and publish it one or two years later, or fast-track the whole process and have your book out on the market within a month or two.

The next consideration is control. Once you sign a publishing contract you’re signing away your copyright to your work, so your book then effectively becomes the publisher’s book. This means that as the author you will now have little or no say when it comes to your book title, design or cover. Yet marketing and promoting the book will till be your responsibility.

When you self-publish a book you become the publisher as well as the author so you maintain all control of the way your book is published, how it will look and who will distribute it.

The last consideration is profit. With traditional publishing houses, the authors have no up-front costs as far as publishing goes and instead are paid a royalty for every book sold.

Some royalty payments can be as low as 5% of the selling price and most are no higher than 10%.

Some authors are paid an advance payment of royalties as soon as their book is published, but they then have to wait several years before the number of sales grows over and above the amount of advance.

This is why profit is one of the biggest arguments in favour of self-publishing. All profits from a self-published book belong 100% to the author. So the more you market and promote your book, the more you reap the profits from the sales.

Let’s say you self-publish a novel and you sell 1,000 copies in a year. Of course with the right marketing, your book could sell ten-times that amount every year – or more. But just as an example, we’ll use a low figure of 1,000 copies.

So if you’re making a profit of say, $5 per book, the 1,000 sales will give you an income of $5,000 in a year. But of course the longer your book remains on the market, the more copies you can sell every year. Your name as an author will become known and if people buy one book from you and enjoy it, they’ll probably seek out more books from you.

So if you published a book every year and sold an extra thousand copies of each book every year, in five years time you could have a six-figure income every year. And the numbers I’m quoting are very low. The profit from your sales could be double or treble that quite easily.

And if your book was picked up by a book club that wanted to sell your book to its members, that could mean a single sale of 20,000 copies or more. You can imagine how much that would sky-rocket your income.

Or what about libraries? The sales achievable to libraries are phenomenal. For instance, there are over 114,000 libraries in America. What if you could sell just one copy of your book to even half of them!

And then there’s also the possibility of your book being chosen to go into a collection of condensed books, or Braille books, audio books, media interviews, movie deals…the list goes on.

Writing non-fiction books can be even more profitable. Whatever business you’re in, with a published book to your list of credentials, you’ll be seen as an expert in your field.

And there’s no limit to the number of non-fiction books you can write. The internet makes it possible for you to research and collect articles on any subject and then you can write it all up as your own book (as long as you write it yourself and don’t plagiarise).

You could then set up a web site and also sell essays, articles, reports, newsletters, eBooks and more.

You could also write articles for magazines using the information in your books, or allow them to print excerpts from your books, which would not only bring in extra income, but it is also great publicity for your books.

So you see, when you self-publish, the profits can be infinite.

About this Author

Ruth Barringham is succesful writer, author and publisher and runs two web sites for writers. Writeaholics.net is a web site for freelance writers and Self-Publish Worldwide is a website full of information on all areas of self publishing. So if your interested in writing or publishing, or both, visit these two web sites. You can also sign up for the free monthly newsletter at Writeaholics.net and receive the free eBook ‘Become a Freelance Writing Success’ when you subscribe, or download a free self publishing report at Self-Publish Worldwide. Or why not do both? After all – they’re free!

Article Source:
http://EzineArticles.com/?expert=Ruth_Barringham

Author: Ruth Barringham
Article Source: EzineArticles.com
Import duty tariff