ePublishing Options Today And How To Self-Publish

If you are considering publishing an ebook, you may be asking yourself these questions. What is the most cost effective and easiest way to go about creating an ebook? After it is created and published, where will I go to distribute it? How much will I make from my ebook?

There are a variety of ebook distributors to choose from and below is a list of just a few.

Amazon Digital Text Platform or DTP as it is known in the digital world. With this platform, you will be able to upload your book without using any middleman to take a portion of your profits. Amazon also offers 70% royalties after adhering to some specific rules.

Smashwords belongs to the list of pioneers in ebook publishing and is a true do it yourself operation. With their free style guide, it is simple to create your very own ebook and have it ready to sell within minutes. The amount they charge is small so you will get the lion’s share of the profits generated from your creation.

Lulu just happens to be a designated aggregator for the Apple iBookstore. When you publish with Lulu Apple gets 30% of all the revenue generated on the iBookstore. You will receive 80% and Lulu gets 20% of what is left after Apple gets its cut.

FastPencil provides distribution through Barnes & Noble’s ebookstore. You will be able to self-publish using their easy packages. Royalty rates with FastPencil are similar to Lulu.

How To Self-Publish

Publishing an ebook may be the best way to get your message out to potential readers. Many people choose to publish ebooks to sell to others on the Internet, and still others publish them as a means of generating traffic to their business websites or to gain credibility online by giving them away. Either way self-publishing is a great way to get your book online quickly and begin to gain visibility for your purposes. But how does one self-publish their product? Here are some tips.

1. Make sure that your book is well written and about a topic that will be interesting to others.

2. The cover should grab the attention of your targeted audience. Just like with print books, the first thing that will be seen is the cover of your ebook. If it is not interesting and professional in appearance, most people will not give it a second thought.

3. Pricing your ebook correctly will help it sell. With the abundance of books for sell on the Internet, pricing cheaply is the best way to go.

4. Be sure that when you publish your ebook you have the option of setting your own price.

5. Marketing your book is one of the most important things you should do once you have completed all of the above. After all, you won’t be able to sell it if no one knows it is for sale nor where to find it.

Once you have all of the above accomplished you will be set to rake in the earnings. And the best thing about this is that you will be able to do it all over again, as many times as you want, whether you are selling it for a profit or giving it away as proof that you know what you are talking about.

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Author: Peter Sobel
Article Source: EzineArticles.com
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Ebook Self-Publishing – What Are the Pros and Cons?

The manuscript is completed and polished, and ready to be sent to an agent. Once an agent agrees to represent the manuscript, they will solicit a publisher with the hopes of getting a best-selling novel. It sounds easy, but traditional publishing poses many frustrations.

It makes sense that a publisher chooses books on their commercial marketability. They are in business to make money, but choosing a manuscript is very subjective. Most publishers don’t accept unsolicited manuscripts, and the author needs an agent. The process is difficult, and rejection should not be counted out. Really, one person decides what the reader gets to read, and if it has the capability to make money.

However, a fairly new market has opened up to authors. They can upload their manuscripts to places like Amazon Digital Text Platform, Scribd, Lulu, Smashwords, and Sony’s Publisher Portal, to name a few. The ereader technology is providing a rival for traditional publishing avenues. It is inexpensive as there are close to zero distribution costs, and the turnaround time is quick. The author can upload his work, and then the buyers can download it to their Amazon Kindle or other ereader device.

These are definite pros of ebook publishing platforms, but along with the positive, there are negatives. The author may experience different frustrations.

These frustrations include:

• No profits from the book. Some ebook authors sell their books for free or at a low cost to improve download numbers

• Lack of advertising to make the public aware that the ebook is available

• Saturated market of self-published ebooks

On the other hand, the author has full control of the book. They determine the restrictions like how many times their book is downloaded for a single purchase, and the number of devices the ebook can be transferred to.

Although not without its share of frustrations, ebook self-publishing may still see growth due to the tedious rejections authors get from traditional publishing routes. In addition, the consumer will have more choices on what they read on their ebook reader.

Whether authors use traditional publishing means or ebook self-publishing, it really matters little to ebook reading enthusiasts as what they’re after is the convenience of reading on the go. Visit us to see which portable ebook readers are the most popular and why!

Author: Travis Van Slooten
Article Source: EzineArticles.com
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What Makes a Good Book Marketer?

*The succeeding article is about Marketing Self Published Books, Online Marketing Campaigns, Book Marketing Strategies, and many other useful tips about book marketing.

Being a good book marketer is just as important as writing a good book, and requires certain qualities for an effective campaign to bear the fruits of success.

Being a good book marketer, however, does not necessarily guarantee profitable sales but they are nevertheless the ideal values that authors should have and manifest so that the book will be made known to its demographic readers.

Whether you are a self published author or a book marketing services provider, it would be helpful to appreciate the importance of the following book marketing values and qualities in order for you to market more effectively:

Self-initiative. A good book marketer is proactive and does not fall into a false sense of complacency that the publishing industry will do all the marketing works for the book.

Being a good listener. A good book marketer welcomes ideas and suggestions from all sources, and is fair minded enough to find marketing wisdom from the pronouncements, including reader comments, genre experts’ opinions, book critics’ reviews, publishing industry executives’ perspectives, and advice from book marketing services providers.

Being a good decision maker. A good book marketer knows how to determine which among the many book marketing options, both online and offline, will be effective in promoting his book. He knows how to find the right kind of balance from among the many marketing options presently available. He does not waste time on pursuing or insisting to market with futile and cumbersome practices that does not yield profitable sales income.

Being a practical businessman. A good book marketer makes a sound marketing plan even while still in the process of writing the manuscript, and considers what could be effective marketing resources. The marketer also researches for effective, cost-efficient marketing options; studies the trends or in relation to reader preferences; and evaluates the success-failure ratio and effectiveness of the marketing options chosen. More specifically, the business-minded marketer also compares the book price, success factors of the genre competition: How did these authors market their book? Is the author concerned in a similar situation to also benefit from the success example, or are there factors that distinctly differentiate them thus calling for a totally different marketing plan?

Having versatile professional values. A good book marketer is multi-talented in every aspect and respect, endowed with certain worthy professional skills including the cleverness of an entrepreneur, the wisdom and sound advice of an expert, the inspiration of a motivational speaker, and the charm of an entertainer.

Resourcefulness and flexibility. A good book marketer accepts marketing failures in a constructive sense to find better and more effective means to promote the book.

Complete commitment. A good book marketer is committed to all aspects of the book marketing process, from start to finish, including the progress of the book promotion, and the evaluation of its effectiveness.

Learn more about the dynamics of marketing self published books,
book marketing strategies and many other useful tips about online book marketing.

Author: Jake Olvido
Article Source: EzineArticles.com
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How to Market Your Self-Published eBook

One of the questions I get from writers who have never written an eBook for the sole purpose of self-publishing is, “How would you promote a self-published eBook? Where would you even begin?”

Many writers balk at even attempting to play publisher, but if they only knew that it’s not as hard as they think it is, plus they keep to keep all the profits, I feel that more people would realize that self-publishing ebooks is not only a profitable venture, but they are really simple to promote as long as you take a no-nonsense guerrilla approach to marketing.

As long as you have a market, and have a quality eBook that is free of errors, your eBook can become a success, thus give you that added income. But, the great thing is, you won’t be sharing the profits with anyone. There is no overhead except for website expenses, which you should already have.

I have successfully promoted several eBooks for myself and for my writing group, getting those eBooks into the #1 position in the search engines.

How?

That’s where your guerrilla marketing plan comes in.

Here are a few simple ways I have used to promote my eBooks and get them to the top of the search engines:

1) Using key search words throughout my selling page and on every single piece of promotional literature I send out.

2) Using free press release sites frequently, keeping in mind to use those key search words not only in the title, but also throughout the release.

3) Using free article banks as vehicles to get my selling page’s link on hundreds upon hundreds of websites.

4) Using online storefronts who will list my eBook for free.

5) Using writer’s forums and websites who will let you announce your eBook.

6) Using blogs to announce your eBook and promote it.

7) Using others’ blogs to set up virtual book tours.

The secret to selling self-published eBooks (or any kind of eBook or print book, for that matter) is to get your link on as many websites as you can. You have to remember, you have an electronic book. You can’t go on book signings, so you have to rely on the Internet to get the word out. But, by following those seven examples above, I’ll guarantee you’ll get the sales you need.

So what if you’ve done everything above, and your eBook still isn’t selling?

Where some authors go wrong is that they fail to remember the most important thing you need in order to sell any kind of books–a market.

No amount of promotion is going to do you any good unless you have an audience who is willing to fork out the money.

Before you even put down that first word, you have to ask yourself these following questions:

Who is going to buy my eBook?

Why is my eBook any different than Joe Blow’s eBook on the same subject?

What will my audience gain from my eBook?

Can they already find this information readily on the Internet?

Will my buyers gain something from my eBook, or is it simply to entertain?

Pique your potential buyer’s interest.

Post an excerpt on your website so they can judge for themselves whether your eBook will be something they need.

Once you get into the mindset of your buyer, things start falling in place, and you’ll get those sales you want.

Zero in on your market, and do the steps I’ve outlined above, and I’ll guarantee you’ll be selling ebooks.

Happy promoting to you!

© Dorothy Thompson

Dorothy Thompson is the editor of The Writer’s Life (http://www.thewriterslife.net), one of Writer’s Digest Top 101 Websites for Writers, and the author of the self-promoting eBook “A Complete Guide to Promoting & Selling Your Self-Published eBook,” available at http://www.thewriterslife.net/promoteebook.html

Author: Dorothy Thompson
Article Source: EzineArticles.com
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When You Write a Book – Should You Self-Publish?

You’re writing a book – should you self-publish? While in the past going the ebook or Print on Demand (POD) route was seen as vanity publishing, that’s no longer the case. The big benefit of the DIY approach is that you get to keep all the profits.

The Web has changed the way authors think. A decade a go, every book I wrote was for a major publisher. Although I didn’t make much money, the books did boost my brand – any my ego.

The Web has changed everything. Nowadays I – and many other established authors – self-publish. It’s sensible.

When speaking with established authors, I’m hearing that nine times out of ten they prefer to self-publish their books as ebooks, first.

Here are some comments I’ve received when I asked why authors did this:

* I can publish my ebook with a few clicks of my mouse in days, rather than years. Since I’ve got a mortgage, it makes sense…

* Eight or 15 per cent looks silly next to the 100 per cent profit I make from self-publishing…

* I love it – when I publish online, I have direct contact with readers…

Should You Self-Publish?

When you sell a book to a publisher, it’s a long process. First you write a book proposal, and send it to your agent. By the time the agent has read the proposal and sent it around to publishers, a year has passed before you get a contract.

Another year passes before the book hits the bookstore shelves, and depending on the size of your advance payment (which is always against royalties) yet another year may pass before you get royalties.

So traditional publishing takes around two or more years from when you get an idea for a book, to the day the book is for sale.

Contrast that with self-publishing. When I get an idea for an ebook, the average time it takes for me to write the book and get it online and selling is around two months, sometimes less.

Other benefits of self-publishing include:

* You can see the results of marketing your ebook or POD book at once – in increased profits. You’ll still need to market your bookstore-book, but you won’t see the profits (if indeed there are any) for years:

* You can write six books in the time it previously took you to write one, simply because there’s no waiting around for others to read your work;

* No rejections. You write it, you sell it, and you get the money, instantly;

* Your ebook acts as a book proposal. An editor at a publishing house may see it and make you an offer, which you can accept… or not, if you’re making good money with the ebook.

Is self-publishing for you? That depends on your business model, and why you’re writing your book. However, more and more, authors are seeing that DIY is the way to go.

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Author: Angela Booth
Article Source: EzineArticles.com
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