Author Archives: Deborah H. Bateman

Cheap And Easy Book Marketing – A Self Publishers Quick Guide

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It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.

Using press releases can be a very effective marketing tool if used properly. Make sure your press release spells out the ‘who, what, where, when, and why.’ Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.

Market your book to your number one market first, and then go after the secondary markets. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Make five telephone calls a day that relate to marketing your book.

If your book solves a problem, focus on this in your marketing. Every day it’s important to focus on a variety of marketing approaches. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Place free ads periodically for your book’s website on Craigslist in different categories to drive even more traffic to your website.

I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed.

Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Make sure to promote and market your book each and every day, both online and offline.

The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. With well chosen book marketing and book promotion, online and offline, you will reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases – online, wire service and offline distribution

Author: Helen Hecker
Article Source: EzineArticles.com
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Birth of A Golf EBook

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I would like to welcome my friend Dennis Krall to my author site. I met Dennis through a Christian Internet Network. Dennis recently published a Golf Ebook. I asked him to share his story with you. I hope you enjoy reading this post from my friend.

I have been an avid golfer since I was 13 years old and have worked hard to improve my game over the years.   I read golf advice and tips from most of the golf magazines and talked with playing companions and other golfers to learn all I could about building a good golf swing.  The internet became a high tech media for lessons and drills to lower my handicap.  The only problem was that many of the tips were complicated and made changes to parts of my game that I did not feel comfortable changing.  I became very selective in the advice that I incorporated into my golf game.  I began to look for advice that made sense to my game and tweaked the parts of my game that needed help without tearing down the rest of my swing, as well as my mental outlook toward golf.  I enjoyed reading about golf advice and was willing to share information with my golfing buddies if they were having problems and were interested in what I found worked for me.

 

I retired from my job as a civil engineer  in 2010 and determined that I wanted to spend time with my grandson and playing golf in addition to my teaching responsibilities at my church.  It was about the same time that my wife and I discovered James L. Paris’ Christian Internet Income web site and discovered that we might be able to turn our hobbies into money making opportunities via the internet.  We quickly started auto content blogs that provided the potential for advertising income.  We also learned to develop websites of our own that we could better control the content and the ads.  This made good sense to us, but we had to start building traffic to our web sites.  We did this through blogging sites that shared our common interests (golf in my case).  I also expanded my reach by writing articles about golf that I posted on my web sites and submitted to Ezinearticles.com.  I enjoyed sharing knowledge that I believed in and that had worked to improve my golf game.  I shared my site with friends and acquaintances on social networks and continued to look for ways to expand my following on the web.

 

In late August, 2011, my wife and I listened to a training session from Jim Paris on writing EBooks.  We decided that it made sense for us to write and publish our own books and advertise them on our web sites.  We found out that we could bypass publishers and use on line EBook stores to publish and advertise our books at no cost to us and without taking large portions of the profits from the sale of the books.  Being an author sounded intriguing but also frightening, but we quickly learned that we had knowledge in our field that people would have an interest in if we could find a way to advertise to a large group of people that shared our interest in the topics we wrote about.  So on October 24, 2012, “Golf Tips and Advice That Work” was published.

 

I want this book to be helpful to new and experienced golfers.  Ii is written to make good common sense and not confuse the golfer as it advises how to correct swing problems.  I have chapters on purchasing the best clubs and golf balls and how to hit specialized trouble shots.  I give tips on mental confidence and how to practice and plan your round.  I have only included tips and drills that have worked for my game and I feel will work for yours.  “Golf Tips and Advice That Work” is about 24 pages long and can be purchased through Amazon for $4.99.  It is also available for loan for a limited time through Amazon’s KDP Select program.

 

My wife and I have been married 34 years and have an interest in Bible study guides and history and hope to publish future EBooks in these areas.   You can find the link to my book at my websites:

http://lefthandedgolf.us

http://hittingthegolfbvall.com

Do you use Google+ to promote your websites, blogs, or Book?

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I recently started with Google+ and have been using it to help promote my website, blogs and my book. It is a social network on Google. I think you have to have a Google email to join it. If you need an invite let me know. You can set up your profile, add friends to your circles, +1 and comment on their posts and hangout with your friends.

You can create pages for your websites, blogs, books, businesses, etc. They are very easy to set up. I created pages for Deborah H. Bateman-Author Site, Christian Daily Resources, Daily-Bible-Reading, and Bible Verse Tweet. There is a link on the right hand side of the page that says Create a Google+ Page. You click on that and follow the step by step instructions and in no time you have your page.

Today I finally tried the hangout feature. You have to have a camera and microphone on your computer. All you have to do is click on the button on the right hand side of the page that says hangout. It will take you to a screen to download the software you need then you will see yourself on the screen. You can then invite your friends to hang out with you. You can watch YouTube videos, share screens, carry on a conversation, have a meeting, etc. It is best if you set up a time to meet so your friends will be there when you invite them, unless you want to take your chances and see who is available at the time. I think the limit is ten people at a time. So you can’t invite all your friends at once, but you can have a small party or hangout.

I found some good videos on YouTube that explain how to use the hangout feature. If you would like to check them out go to my YouTube channel and look for hangouts. My YouTube Channel is DebBat0519. Join me on Google. I am listed as Deborah Bateman. Leave a comment and let me know if you are on Google+, if you have pages or have an experience with the hangout feature you want to share.

This article was written by: Deborah H. Bateman-Author of The Book of Ruth-A Story of Love and Redemption and founder of Christian Daily Resources-a Christian Online Ministry dedicated to “Sharing God’s Word. Deborah is also going to be sharing articles to help other people online to write, publish, and market their books along with social media tips.

 

Self-Publishing – Pros and Cons

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Self-publishing is not a topic that requires a definition. If you are already an experienced author and you used such tools for your writing, you know what you are dealing with. You probably have a blog or a website where you showcase your skills.

If you monetize your blog, you are even one of the self-published authors who makes money from his/her work. Many bloggers refuse to display AdSense ads or other such distracting features. They fear that displaying moneymaking widgets lowers the credibility of the blog and their own credibility. If we analyze the Web and the online self-publishing channels we find even more controversial opinions. But no matter how we look at it, self-publishing is more than a trend: it is a way of publicizing content quickly and freely.

The debate begins when the readers start doubting the quality of self-publicized content (particularly when we speak about self-publicized books). Ebooks don’t trigger so many controversies as printed books. The problems appear because of free self-publishing services where no proofreading is ensured and the books come from print without a proper quality check, hence many spelling and grammar errors.

Any professional writer knows that it is human to err, no matter how great the skills. Even academics use proofreaders prior to publishing their essays and treatises. But some young authors are not so careful. Many dream and pray for overnight success. They forget that sudden fame has the same value as a shooting star: it’s pretty as it glows, but soon forgotten. Real success is a marathon, not a sprint.

Considering these facts, should we vote against free self-publishing providers? Not really.

The ones who should care about the quality of their work are the authors. They should understand that “free” is not always the best choice.

For example, many foreign authors choose to write in English, because, let’s face it, the English speaking public segment is broader – hence the chances to make an author known are higher. Some of these authors are confident in their skills (and generally they have no reasons to doubt themselves), but they still choose to hire a proofreader prior to publishing their work.

Others are too confident and they forget that any language has subtleties mastered solely by natives. These “too confident” authors go on publishing their works without proofreading. Sometimes the results are not bad, but in most of the cases the readers will find enough reasons to complain.

The readers don’t really care where the books are coming from. They don’t really want to know who published the book (unless we talk about famous publishing houses or collectible books). But they do have the tendency to blame the printing house if they find spelling and grammar errors.

The readers don’t know that the modern authors tend to skip the proofreading process just to save a few bucks. However, even if your “name” as an author will not have too much to suffer, do you really want to deliver a poor quality book on the shelves of your readers? Do you really want the libraries to store something that later, when you are a famous writer, will come back to you like a boomerang? Think about it!

Michael Russell

Your Independent guide to Publishing [http://publishing-guideto.com/]

Author: Michael Russell
Article Source: EzineArticles.com
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The Difference Between Digital Books and Ebooks

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Most people today, don’t know the difference between a digital book and an ebook. In fact, many people think they are one and the same. They couldn’t be farther from the truth. They are entirely different species of the same animal.

Digital books

Digital books, sometimes also called electronic books or PDF books, are scanned, digital facsimiles of standard printed, published books. You can think of them as enhanced copies of the actual hard or paperback books we have come to know and love.

When we are talking about the digital version of newer publications, they are pretty much identical to the original. When talking about old or even ancient publication, they are much better than any original you would find on the shelf of your local library. Since they are facsimiles of the original printing, this really increases quality and helps overcome the problems of many older books, such as yellowed pages, stains, see-through or onion skin type paper, colored paper, brown inks, etc. These are scanned pages, not ‘copied’ pages, and the quality of print truly represents a better quality than the print of the original book.

The great majority of digital books come in PDF format, though Amazon offers a Kindle edition, Mobipocket offers the MOBI version, then there is the plain TEXT format, as well as many others.

Digital books are usually far less expensive than their hard or paperback counterparts, and there are hardly ever shipping costs, unless they are delivered on a CD (Compact Disk).

Ebooks

Ebooks are digital books too, but they were designed and written for the internet. Many, if not most ebooks were never officially “published” at all, unless you count posting something on the internet as publishing.

Most ebooks were meant to be written quickly, with little or no expenses except for possibly distribution. The majority are short, almost always less than 100 pages, usually under 50 pages. Some ebooks are literally slapped together in a matter of hours. Often they are little more than several short reports combined together.

Many ebooks are self-help books, or manuals of some kind, though there are some ebook works of history and fiction to be found if you look for them. More often than not, they have little or no literary value, their intentions being the distribution of facts, instructions and/or ideas.

Sometimes you may come across the ebook version of a hard or soft cover book. It will even be called the “ebook version” of whatever book. But if you look closer, you will find that this ebook version is almost always far fewer pages than the original. You may as well call the “ebook version” the “condensed version” of the book.

Though you will find many ebooks in PDF format, much like digital books, but many come as various generic interactive applications. But don’t let the initial attraction of interaction fool you. Even if this sounds like high tech education at first, you will find that there is not much to the promise of interaction. It just disguises the fact that these books are short, technically no more than a few pages, with little to no real practical, and even less academic value.

Last but not least, ebooks are often free or cheap, though you will occasionally find some specialty instruction “programs” costing hundred of dollars.

Conclusion

Technically, ebooks are digital books, though practically there is a big difference. Personally, I usually prefer a digital book to its ebook cousin.

By Thomas A. Retterbush

After a long, hard walk on the wild side, I’ve finally become a legal, honest, successful citizen and social media geek, living in SA, Texas. I have dedicated my life to proving, that success of one’s hopes and dreams are possible no matter how far you have fallen, how low you’ve sunken or what rock you’ve crawled out from u. If you read my story on the first page of my Digital Book Supersite, at http://assetebooks.com, you will realize that, if I can do it, ANYBODY can.

Author: Thomas Retterbush
Article Source: EzineArticles.com
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