Author Archives: Deborah H. Bateman

Social Media Tips For Beginners – Part 1

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Social media tips can be used by beginners very profitably and you can start your business with a company presence or profile on different, but suitable, social networking sites. There has been and will be a huge swing towards blogs and other free distribution platforms. There is an increasing trend towards getting every-day news and entertainment from bookmarked blogs or daily feeds straight to their inbox. There has been an increase in the trend in marketing techniques being used to engage customers and prospects.

There are many ways to increase your new media network. Latest new technologies are coming up every day to improve the working of these sites and it will also help to improve your business.

The new methods that are gaining popularity in using social media for improving business are:

  • The explosion of eBooks
  • Use the market strategy based on a blog, LinkedIn, Twitter and Facebook
  • Video marketing is becoming a top online marketing tool
  • Mobile marketing will stake its claim as the medium for all social marketing sites

There is an increase in attracting new customers from social media outlets, like blogs and forums. These are more in number as compared to print and radio advertising programs. Building relationships by listening and getting back to customers is a key factor that divides average businesses from the grand ones. Nowadays, new media sites and tools are becoming one comprehensive collection and there are all types of sites and tools for each and every business. A With this in mind, a company’s social media management system should have one platform from where all the sources can be managed.

If you are out to attract prospective customers, you owe it to yourself and the financial future of your business to learn everything you can about social media.

By the way, do you want to learn more about Social Media?

If so, download my brand new free white paper Social Media: A Primer [http://drdavehaleonline.com/blog/new-social-media-research-white-paper/]

Are you searching for the secrets to building a big online subscriber list fast using social networks? If so, check out my site for more free information at [http://drdavehaleonline.com/blog/social-network-traffic-tactics/]

Dr. Dave Hale, The Internet Marketing Professor, specializes in the integration of Web 2.0 strategies into corporate marketing and HR management systems.

Author: David Hale
Article Source: EzineArticles.com
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Become A Published Author – How To Write and Publish More Books By Writing Every Day

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Writers write. That’s what I learned from a friend of mine who wanted to write back in the 1980’s. He always carried a notebook and a pen with him anywhere he went, and when someone would ask him what he was doing when he took it out to make some notes, he would answer them with those two words. I guess that had an impact on me, because now I do the exact same thing. And, as for my friend, he has gone on to write many things, including two non-fiction books, a mystery novel, and a screenplay. When he heard that I had become an author, he sent me a thoughtful card and a gift to commemorate the occasion.

If you want to write, you must start writing every single day. In 2007 I challenged myself to write one hundred articles during the following one hundred days. The first few days of this challenge were brutal, but once I got into the habit of writing it was wonderful. I believe it took about a month for this to happen, so if you are willing to spend an hour each day for the next thirty days, you, too, can become a writer.

Once I made the decision to publish books on a variety of topics, I went from writing an article each day, which is about four hundred words, to writing about one thousand words each day. These are typically sections of the book I am currently working on, but this may also include short articles to be submitted to the directories, blog posts, short reports, and eBooks. Everything I write will be eventually repurposed into another format, so it’s almost as though as get two or three times the value of everything I am writing about. You can do the same exact thing to increase your writing productivity.

Make the decision to incorporate writing into your daily life and business. Choose topics that you will be able to write about easily, making it more fun to do. Then get serious about writing and publishing so that you will soon become an author and an expert in your field. Remember that the word author comes from the word authority, so this can be an amazing way to change your life forever.

You will find that opportunities will present themselves in a way you never could have imagined, once you take the step to becoming a published author.

Remember that the reason to start an Internet business with your writing is to give you the time and financial freedom to live the life you choose. Download a free teleseminar on building your online business by visiting Get Started Writing Online to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.

Author: Connie Ragen Green
Article Source: EzineArticles.com
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Social Media Tips – Use it Or Lose It

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I have used social media to great success. New clients, building relationships on all levels for all areas, etc. I recently held an online contest and gave away 25 of my manuals filled with my company and affiliate product links. I am able to use the opt-n email addresses to send company info they can use in developing their business further. This has been a very important and productive strategy and is bringing in big business, win-win. The increased business is not only from the email marketing, but also from the links within the free manuals.

My success with social media has been booming since starting with it. My company blog is great for keeping clients and supporters informed about what is happening, and for helping people just finding us learn what we are all about.

Twitter is my tool for connection and interaction. I am doing a series of interviews with writers on the blog and have found several to interview via Twitter. It is conversational, and I like the equalizing factor – everyone, big-time or small-time, has the same 140 characters to work with and it’s all on you to make those characters sing.

My advice is to stay focused but not narrow. Sometimes I have nothing to say about my business – so I have “Writer of the Week” interviews and social media tips which are user generated content for the blog. I look for new media-related news stories to link in my Twitter feed. I try (with varying success) to keep posts regular to avoid “out of site, out of mind” issues that stem from staying off newsfeeds for too long. And if you want feedback, ask for it. Social media is still evolving so you might as well push the boundaries and see what happens, because even if it only works for you it still works.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.

Do you want to learn more about Social Media?

If so, read about and download my brand new industry research white paper Social Media: A Primer [http://drdavehaleonline.com/blog/new-social-media-research-white-paper/]

Are you searching for the secrets to building a big online subscriber list fast using social networks? If so, check out my site for more free information at [http://drdavehaleonline.com/blog/social-network-traffic-tactics/]

Dr. Dave Hale, specializes in the integration of Web 2.0 strategies into corporate marketing and HR management systems.

Author: David Hale
Article Source: EzineArticles.com
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How Three Publishing Myths Kill the Author

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Agents and publishing houses have their best interests at heart, not the author’s. Save yourself from headaches, disappointments, and money down the drain. Become your own independent publisher and produce your book faster and cheaper. All you need is a little help from professionals. Myth: You need an agent or big publishing house to market your book and make big money. Since big publishers don’t look at unknown authors, now is the time to look at what they can do for you. Dan Poynter, self-publishing guru, says that if a publisher can’t sell four times as many books as you can, you’re better off selling it yourself. Self-publish first because it acts as a test market for your book. If it sells well (over 10,000 in a year), publishers may be interested in your book. Traditional publishers and agents accept only 1-2% of authors’ submissions, and even if you are one of the “chosen” you may not make much money after printing, bookstore, distributor, wholesaler and other expenses–probably $2 on a $14 book. Yes, you get an advance, but your sales must meet that and more. And after the initial book tour, the trainee marketing person is onto the next new author. Then, your books disappear from the bookstore shelf unless you, personally, devote a lot of time to marketing them. Book Publishing is a new game today. Think self-publishing where the profits are all yours. Thanks to Dan Poynter of the Self Pulsing Manual for giving us permission to do part of the task ourselves. If you self-publish and decide to print, you need to print only the copies you need (5-500) with the new technology Print on Demand (POD). Even better is Print Quantity Needed (PQN) such as Deharts.com. No more unsold cartons of books in your closets or garage. You print as you go leaving enough cash flow to market your book splendidly. Myth: To be a respected author, you must invest thousands of hours of time on your full-length book. The reality is that people today want concise and useful information. You don’t have to write a 200-page book to be a real author. Remember The One-Minute Manager and the One- Minute Salesperson? Around one hundred pages. People want information fast and convenient. Create short information products that are between 20 and 99 pages you can sell online, even if you don’t have your own Web site. If you choose to print your book with Print Quantity Needed (PQN), your perfect bound books will look as good as any book on the bookstore shelves. Myth: Authors must spend a lot of money to publish themselves. The printing costs for 1500 copies of a 160-page book might cost $3000, about $2 a unit. Small runs cost even more per unit. That’s a lot of cash for anyone to put out all at once, and it’s not worth it to many of us to use our home equity or life savings to finance our book. The answer is a small run with Print on Demand (POD) where you can print from 100 to 500 for around $2.40 for 160 pages. Without the high inventory, you can maintain a comfortable cash flow to spend on promotion, the most important part of your book adventure. You save even more money if you don’t print your book. Book publishing is going Internet. You can write small books in less time, market them easily and inexpensively on the Web and reap profits sooner. Try an e-book. It can be downloaded, it takes no printing costs because your buyer prints or downloads it. You don’t even have to have the whole book finished to sell it. Just include your table of contents at the end of each chapter and present it as an e-serial book. As a book coach, I am an authors’ advocate and want you to make money. Going traditional doesn’t work. Give ePublishing a chance.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at [http://www.bookcoaching.com/opt-in.shtml] and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Author: Judy Cullins
Article Source: EzineArticles.com
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Writing How to eBooks – The Difference Between Writing Books & Writing eBooks

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In the last few weeks, I’ve run into an issue three times. Now writing isn’t a big subject, so I probably shouldn’t have been surprised. But I was. You see writing also isn’t a subject that evokes passion in people — especially professionals. Or maybe I should say excessive emotions rather than passion. You see writers tend to put their emotions onto the paper, not into their real lives. Maybe that’s one reason writers are such a laid back bunch — we expend the noisy emotions on paper and keep the quiet ones for real life.

In any case, two of these cases involved people claiming that eBooks weren’t real books. And that only printed books were worthy of serious consideration. I must be honest; one of them admitted that digital books — meaning real printed books copied to a digital format — were still valid.

At the same time, I was predicting the effect of the arrival of traditional publishers on the eBook scene.

This got me to thinking since I write both types of books. What is the difference between writing an eBook and writing a traditional book?

It didn’t take me long to realize that I needed to determine what I meant by a book and an eBook. You see eBooks have developed a bad reputation. One that’s deserved. That of being poor quality and being typically a tempest in a teapot. A very tiny teapot.

So I had to put some limits around the terms.

Far too often eBooks are actually just reports with an over-inflated sense of self-importance. They’re really just white papers and extended report length pieces. They’re far too short to be honestly considered as a book or eBook. At most they might fit the definition of monograph. An essay or thesis to be more precise.

And second they are often poorly written and poorly edited. But that’s not a factor of the medium. That’s a factor of the expense and recognition of quality.

But both of these are a vanishing breed. They may last for a short time but the market is going to kill them soon.

On the other hand I also looked at books. And realized that books ran from novelty and executive length all the way up to tomes. So comparing writing different length books was going to be a problem.

The only way to be fair was to compare the same fruit of the writing tree… equal length books of the same type.

So what’s the difference between writing a very long eBook of a hundred pages and an executive length book of a hundred pages?

Does an eBook take less time? Nope.

Does an eBook take less effort? Nope.

Does an eBook take fewer steps? Nope.

Does an eBook take different steps? Not for the writing parts.

So what is the difference?

The publishing step. When writing an eBook you need to format the book in the form it will be sold in. When publishing using a traditional process the publisher does that.

But arguably that’s a publisher’s problem not the writer. And it’s really a function of the use of traditional publishers versus self publishing.

So the answer is… there is no difference. Writing an eBook is exactly the same as writing a traditional book.

Do you want to learn how to write a book in 24 hours? Take my brand new free course here: http://www.learningcreators.com

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Author: Glen Ford
Article Source: EzineArticles.com
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