About the Author:
Steve is the founder and president of Legacy Educational Resources, providing global resources for teachers of life skills in public schools, churches, and service organizations here. A self-styled “wisdom broker,” he collects wisdom from many fields and packages it for teachers and writers via his published books and the Web.
Steve is an educator, investor, entrepreneur, and speaker, having taught audiences from Atlanta to Moscow. He’s known for drawing practical wisdom from serious research and communicating it in accessible, unforgettable ways. His wife, Cherie, and their seven sons continually remind him what works and what doesn’t. Connect with him here .
WCPress: Why another book on book marketing?
JSM: While many books are available, few take into account the latest in publishing and marketing. We find that most authors are confused and overwhelmed by all the options. Thus, there’s a need to simplify the task and help authors narrow down their best choices.
WCP: Why target low profile authors?
JSM: Because publishing and marketing are different for them in many ways. Typically, low profile authors discover that bookstores and big media want the big names. It’s easy to get discouraged. But I found success in marketing my books, even though I lacked a platform. I wrote an award-winning personal finance book when I had no degrees in personal finance and no vocational experience as a financial planner. My book on music was published by a respected traditional publisher, Tyndale House, even though I held no degrees in music; neither was I a professional musician. I think I’ve picked up some tricks along the way that can help other low profile authors.
WCP: So is this all about your personal experience?
JSM: No. Although I describe what’s worked for me (and what totally failed!) I read widely in book marketing and ran my ideas by many authors and publishers. Real experience from a wide variety of people has a way of making a mess of tidy formulas! I saw that what sold tons of books for one author may not work at all for another, and what works for one book may be totally inappropriate for another.
WCP: Do you recommend social networking, such as Twitter and Facebook?
JSM: For some authors and for some books, they work great. Other authors may be wasting their time. To me, it boils down to finding and connecting with the readers and influencers on your topic/genre. I try to help authors understand whether or not these will work for their books.
WCP: What about blogging?
JSM: A blog can be a great hub for many authors – the first place to send people who want to find out more about you and your books and your social media presence. Also consider a blog for maintaining a press page, much like the page we’re on now. But I’d suggest that many people who are trying to post several substantive blogs per week in order to build a following, if it’s solely to sell your books, you may be wasting valuable time. Again, each topic and each author will have to think through an appropriate strategy. I try to cover that as well in the book.
WCP: Thanks for your time and good luck helping fellow authors with their publishing and marketing!
JSM: Thanks so much!
I hope you enjoyed the interview with Steve J. Miller about his book “Sell More Books”. I know if you are an author and are interested in selling your books this will be a great resource for you. Go order your copy today!
PS. Come back and visit us again soon!