How to use Facebook Insights to Learn about your Target Market

No matter what your business or ministry is it is important that you know about the people you serve. Facebook Insights is a tool that is on Facebook Fan Pages. You can learn so much about your target market by using this tool. There are different tabs that you can click on and each of those tabs gives you more information about the people who like your fan or business pages. Some of the things you can learn are:

Pages Tab

  • Where your page likes come from
  • Your total number of likes up to this point

Facebook Insights

Posts Tab

  • Which posts reached the most people
  • Which posts had the most engagement
  • When your fans are online
  • What days of the week they are online
  • What times of the day they are online
  • What the best post types are

Facebook Insights people

People Tab

  • What is the age of your fans
  • What is the gender of your fans
  • What is the geographical location of your fans
  • What languages does your fans speak

Facebook Insights People Geography & Location

What I learned about my audience from using this tool is that 80-85 percent of my fans are women, even though some of my best supporters are men. I am glad to have them both.

The majority of the women who like my pages are between the ages of 25-65, even though there are some women who are both younger and older.

Most of my fans are from the US, even though I have fans from all over the world and welcome them all since one of my goals is to “Share God’s Word” around the world.

Most of my fans speak English, which is understandable since I write and speak English. But, I do have fans who speak other languages as well. I took Spanish in high school, and can recognize some words in Spanish, but I wouldn’t say I speak Spanish.

I learned the times of day that most of my fans are online and the days of the week that most of them are online. This information may help me in knowing when are the best times and days for me to post my messages.

I also learned which posts my fans engaged with the most. This can help me learn what posts my fans like best.

This doesn’t include my entire market since it only includes those people who have liked my Facebook pages, but I believe it is a good representation of my total market.

What tools do you use to help you learn more about your target market?

For those of you who are more technical and want more answers about how to use this tool you may find this Facebook tutorial helpful. Though I found it most helpful to just go into my Facebook page and click on insights to see what I could discover for myself about my  tribe. I hope this information helps give you some insight into learning more about the people you serve.

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Our life’s work often resides within an obvious passion

What do Vernon Davis and Tia Torres have in common? Both have a unique expression for what they are called to do AND they’re living their life’s work.

Top-ranked NFL tight end and 49ers star Vernon Davis, owns Gallery 85, an exclusive art gallery in Santana Row in San Jose, California. Gallery 85 offers a wide range of visual artists a venue for high-end exposure for their work while raising funds for the Vernon Davis Foundation for the Arts, which promotes arts education and art appreciation for at-risk youth and awards college art school scholarships for talented inner-city youth.

Some would say Vernon’s life’s work is to be a great tight end, while others would say it is running his nonprofit organization. Another perspective is that both are part of his life’s work.

Then there’s Tia Torres, an iconic figure who rescues pit bulls. What started as a part-time interest in rescuing dogs has become Tia’s life’s work. Having worked as a gang counselor at one point in her career, her passion for rescuing animals turned into what is now known to millions as the TV show Pit Bulls and Parolees.

In the late 1990s, during a visit to a local animal shelter, Tia met a four-year-old pit bull, which made a huge impression on her. She touched Tia’s heart and was instrumental in Tia’s pursuing her new calling. The journey to save pit bulls was a rough one with many obstacles along the way. But with her big “why” always in the forefront of her journey, Tia overcame incredible obstacles to become known as one of the most powerful dog rescuers of all time.

Because of Tia’s work, thousands of pit bulls destined to be throw-away dogs now live in loving homes. Her work not only saved these amazing creatures, but she has transformed the misunderstanding people had about pit bulls into love.

It is now easier to get the word out about what Tia and others like her are doing to make a difference in the world. There have been amazing advances in communication technology since the time when she first began her rescue mission.

Whatever your calling, what is your bigger “why?” Certainly there are times when things get really tough for Tia Torres and her pit bull rescue program. What allows her to stay the course is that her commitment is bigger than she is.

It’s the same with Vernon Davis. At times there are likely challenges he must overcome to stay the course. Yet, he does. And through Internet and social media marketing he has been able to raise awareness about the needs of talented inner-city artists in a much bigger way.

We are often led to believe that there should be no struggles, no hardships, no obstacles in pursuing our dreams. Give me a break! There will be times when things are a challenge, and it is often the challenges that inspire us in our true calling.

This post is an excerpt from Power Up for Profits: The Smart Woman’s Guide to Online Marketing by Kathleen Gage.

Power Up For Profits: The Smart Woman’s Guide to Online kathleen-gage-headshot_250x375Marketing is the perfect resource for any author who wants to reach more of her market in the fastest, most cost-effective methods possible. For a very limited time when you order the book through Amazon you receive Kathleen’s How to Make Your First $100 Online Report and Sell Thousands from Any Platform at no cost to you. Go to for full details. 

Are You Ready for Massive Visibility


My friend and colleague, Kathleen Gage, is at it again. Her soon to be released book, Power Up for Profits; The Smart Woman’s Guide to Online Marketing is going to be a “must have” for anyone who wants to know the ins and outs of gaining massive visibility by way of the Internet.

Kathleen has been active online since 1987. She is the real deal of online marketers.

In her new book you will learn more than you can imagine about online marketing. To give you a taste of what the book is about, Kathleen is offering two free chapters of the book. Plus, anyone who opts in for the chapters will be entered into a drawing for $1,000 worth of marketing strategy sessions with Kathleen.

If you’re wondering what to do, how to do it and when to do it go to  to get your complimentary chapters right now. 

To your success!