According to current online research agencies, social networks and blogs have moved ahead of personal e-mail among the most popular online activities people engage in. Knowing this, many businesses have taken advantage of these new tools to market their services.
Online marketers utilize social media sites such as Facebook, Twitter, LinkedIn and Naymz to connect with potential clients by providing useful publicity tips and information to their friends and followers. Using these new marketing tools, they have been able to reach out to the right audience in a new way and attract multiple qualified leads from their efforts.
Companies from hospitals to restaurants, whom have successfully implemented social media tactics are using blogs, a Facebook group, a YouTube channel and Twitter as their top marketing strategies. Other than sweat equity, the majority of these efforts are free.
When some companies start using Twitter as a marketing tool, they set up two separate accounts, one for each segment of their business. If a business training company for instance also sells physical products, they could have one account for training services and another for their physical products. Companies do this because sometimes their product clients would not care to receive marketing ideas and training students would not necessarily care to receive information about a new product.
Because Twitter has become almost a necessity among new age businesses, they are starting to receive business from tweeting. This is mostly as a result of relationship marketing. Another positive aspect they receive are direct contacts to some large companies they may otherwise would not have.
Social media users feel this is a great benefit because they now have a starting point of contact if they want to offer a products or services to their new contacts.
I think all of the social medias are great avenues for marketing, and they are free.
Business owners today are becoming more savvy as they know they must stay abreast of the ever changing social media canvas.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
Do you want to learn more about Social Media?
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Dr. Dave Hale, specializes in the integration of Web 2.0 strategies into corporate marketing and HR management systems.