Major music Label, and Indie music Label, who does what, and what are the differences? I get emails constantly asking me this question. Who does what, who doesn’t do what? Well the answer depends on the organization.
Generally the biggest two things that a major music label has that a indie music label does not have, is deep pockets, meaning a boatload of cash that they can invest into an artists career, they also have mass distribution outlets that just aren’t available to small indie music labels, and last but not least, they are very well connected with radio stations, and other heavy hitters in the music business industry.
So what advantage does an indie label have for attracting artists, and how in the world would a small start up indie label compete with the major labels? The answer is simple. For starters you need to understand that as an indie music label, your goal is not to attempt to compete with the major music labels, but to work with the major music labels. Think of yourself first and foremost as a independent label that is open to working with a major music label if it makes financial sense.
There are many small independent music labels in the music business that make very good money for themselves and their artists, and never work with a major music label.
But then there are times when you need a major music label, and the major label needs you. If you as a indie label have the ability to find, recruit, develop, and promote artists up to a certain level, you essentially have spent the time and effort finding and developing a profitable product that a major label will be interested in enough to invest some enormous cash into to make the product or artists more profitable.
The major label, and the indie label see joining forces and lifting the product or artist to higher level as joint venture with the intent of all parties involved benefiting from the partnership. Quite often many of the independent music labels are a mere extension of the major labels, think of the indie label as perhaps a branch office of the major label.
The independent labels essentially operates as a separate office that goes out and scouts for the next big thing, they then invest on a small scale developing the artists, maybe working with the artist to get a first CD completed, packaged, bar coded, maybe also the small independent label may also act as their own in house publishing company, and handle getting all of the copyright work completed, and then promoting the artist up to a certain level where there is a good buzz going on, and then the independent label may introduce their new artist to the major label and discuss a potential joint venture or partner situation to take the artist to a much higher level.
So as you can see, there is definitely a place for indie labels among the major labels. Essentially the indie label finds the diamond in the rough, then polishes, develops, promotes it, and makes it shine, then if the diamond needs a little extra boost, then the indie label may bring in a major label to invest some more resources to present the new shiny diamond to the world.
Brent Thomason manages TitleLoanGeorgia.com